(Update) One World Realty to Undertake Organizational Transformation With Three New Goals For 2018
One World Realty has redefined their focus for 2018 with three new primary objectives, creating a business focused on harnessing the potential of globalization in real estate.
Kuala Lumpur, Malaysia, January 18, 2018 /PRWIRE.asia/ -- Committed to constant evolution, One World Realty is upping its game in 2018 with new business goals, cultural transformation, and major shifts. Previously known as the Huttons One World, the company joined the Huttons Group to gain much needed systematic and strategic change. Now, however, the company has incorporated these advantages, and seeks to return to its initial focus on globalisation in real estate, returning to One World Realty. Besides the name change, there are many exciting developments for the company in 2018.
Their innovations are designed to evolve not just their own company but to revolutionize the real estate industry as a whole. They are starting the process of building a platform that will fulfill all the needs of professional agencies regionally, in addition to raising the standards of client experience for decades to come.
To achieve this, they have outlined three key focuses for 2018:
1) An Enriched Product Line. One World will continue to incorporate more high-end assets and has already secured the projects in the prime locations of the KLCC area, including The Luxe, Imperial Lexis, The Robertson and Oxley developments. In 2018, the team will have an international focus, with targeted markets including Hong Kong, Indonesia, and China. Meanwhile, they will also expand into mid-range and entry-level developments to provide professionalism to homebuyers at all scales.
2) A Commitment to Education. As a company with a social purpose, they are looking to create a knowledge enrichment center and new internship programs in collaboration with HELP University and the University Tunku Abdul Rahman. The objective is to produce the next generation of professional real estate talent. Their long-term goal is to establish a world renowned Real Estate Academy, for both professionals and the public, and to raise both the respect and reputation of the real estate agent by raising professional standards.
3) A New Kind of Recruitment Drive. The company seeks to use new-age recruitment method, staying away from conventional recruitment methods and the heavy emphasis on materialism. The company understands the generational shift toward a desire for positive impact, and will emphasize the opportunities to gain experience, exert influence and make a difference. Plans are in place to showcase aspirations from the leadership team, in order to attract like-minded new bloods with purpose and personality.
The company has made it their mission to offer a life career with family values, towards realising one’s dreams with integrity. Through the realization of the mission, their vision of becoming a pioneering and innovative trendsetting global real estate firm will be made possible.
One World is on the mission to offer a life career with family values, towards realising one’s dreams with integrity.
Highlighting the value of trust and morale, Founder and Managing Director Aine Lee has always believed in putting her employees and the customers in the center of their business. The company prioritizes in assisting negotiators with their advancement in both knowledge and integrity which helps them serve customers better.
Besides the quality and professionalism of the real estate negotiators, Aine also heavily emphasized on placing clients first.This is achieved through careful selection of reputable developers with quality projects.
“Many people may only buy one house in their whole lives. It is our job to be the bridge between developers and consumers with the common goal of building that perfect home and matching it to the right owners,” said Aine.
Commenting on 2018’s focuses, Amenny Chua, Founder and Executive Director of One World Realty said, “We are delighted to be able to commit to a new era in our evolution. We have greatly benefited from our association with Huttons, and now we can move on to solve other challenges that affect not just our business, but the whole industry. This is an exciting time for us, and we look forward to meeting the challenges ahead on the road to fulfilling and exceeding these objectives.”
Aine Lee (middle) and Amenny Chua (second from right) attended the Elegante International Business Award 2017/2018.
Find out more about One World Realty in the video below:
https://youtu.be/P92IzIqxh6g
About One World Realty: One World Realty is a Malaysian real estate agency that prides itself on leading the field in full spectrum of real estate services. The company envisions itself to be a pioneering and innovative trendsetting global real estate firm. From their headquarters in Kuala Lumpur, the company is expanding its international profile and transforming its mission and vision to respond to the future of the industry.
Contact Information:
Name: Nicholas Yim
Organization: One World Realty
Email: marketing@1world.com.my
One World Realty to Undertake Organizational Transformation With Three New Goals For 2018
One World Realty has redefined their focus for 2018 with three new primary objectives, creating a business focused on harnessing the potential of globalization in real estate.
Kuala Lumpur, Malaysia, January 14, 2018 /PRWIRE.asia/ -- Committed to constant evolution, One World Realty is upping its game in 2018 with new business goals, cultural transformation, and major shifts. Previously known as the Huttons One World, the company joined the Huttons Group to gain much needed systematic and strategic change. Now, however, the company has incorporated these advantages, and seeks to return to its initial focus on globalisation in real estate, returning to One World Realty. Besides the name change, there are many exciting developments for the company in 2018.
Their innovations are designed to evolve not just their own company but to revolutionize the real estate industry as a whole. They are starting the process of building a platform that will fulfill all the needs of professional agencies regionally, in addition to raising the standards of client experience for decades to come.
To achieve this, they have outlined three key focuses for 2018:
1) An Enriched Product Line. One World will continue to incorporate more high-end assets and has already secured the projects in the prime locations of the KLCC area, including The Luxe, Imperial Lexis, The Robertson and Oxley developments. In 2018, the team will have an international focus, with targeted markets including Hong Kong, Indonesia, and China. Meanwhile, they will also expand into mid-range and entry-level developments to provide professionalism to homebuyers at all scales.
2) A Commitment to Education. As a company with a social purpose, they are looking to create a knowledge enrichment center and new internship programs in collaboration with HELP University and the University Tunku Abdul Rahman. The objective is to produce the next generation of professional real estate talent. Their long-term goal is to establish a world renowned Real Estate Academy, for both professionals and the public, and to raise both the respect and reputation of the real estate agent by raising professional standards.
3) A New Kind of Recruitment Drive. The company seeks to use new-age recruitment method, staying away from conventional recruitment methods and the heavy emphasis on materialism. The company understands the generational shift toward a desire for positive impact, and will emphasize the opportunities to gain experience, exert influence and make a difference. Plans are in place to showcase aspirations from the leadership team, in order to attract like-minded new bloods with purpose and personality.
One World is on the mission to offer a life career with family values, towards realising one’s dreams with integrity.
Amenny Chua, Managing Director of One World Realty explained, “We are delighted to be able to commit to a new era in our evolution. We have greatly benefited from our association with Huttons, and now we can move on to solve other challenges that affect not just our business, but the whole industry. This is an exciting time for us, and we look forward to meeting the challenges ahead on the road to fulfilling and exceeding these objectives.”
Apart from the new goals planned for 2018, One World Realty has also announced their vision to be a pioneering and innovative trendsetting global real estate firm. At the same time, the company outlined their mission to offer a life career with family values, towards realising one’s dreams with integrity.
Find out more about One World Realty in the video below:
https://youtu.be/P92IzIqxh6g
About One World Realty: One World Realty is a Malaysian real estate agency that prides itself on leading the field in full spectrum of real estate services. The company envisions itself to be a pioneering and innovative trendsetting global real estate firm. From their headquarters in Kuala Lumpur, the company is expanding its international profile, and transforming its mission and vision to respond to the future of the industry.
Contact Information:
Name: Nicholas Yim
Organization: One World Realty
Email: marketing@1world.com.my
PRWire Asia and Autism Café Project Celebrate The Success Of The First CSR Event Collaboration
PRWire Asia helped the Autism Café Project to raise awareness of their mission at an exclusive event in the Bijoex Restaurant Kuala Lumpur, and made a real impact through their CSR outreach.
Kuala Lumpur, Malaysia, December 21, 2017 /PRWIRE.asia/ -- On 13th December 2017, the Autism Café Project took over the Bijoex Restaurant in Kuala Lumpur for an evening. Their staff served invited guests attending expert talks on digital communication, delivered by PRWire Asia’s in-house PR consultants, and attracted the attention of potential business partners who could support the ACP mission long term.
The event was organized as part of the CSR collaboration between PRWire Asia and the Autism Cafe Project (ACP). All food was prepared and served by autistic individuals who work with the Autism Café Project. The event had a fantastic response, with all scheduled attendees showing up to represent a wide range of industries, from business leaders from the construction industry to a local chatbot startup. All proceeds from the tickets for the events will help to fund ACP’s mission.
Jeff Teh, a Client Success Coach at PRWire Asia, delivered a talk on Content Marketing Strategies for Business Owners, which discussed the rapid evolution of content marketing, the outmoded methodologies commonly in use, and the cutting-edge approaches that can transform success. The night also included a panel discussion session, where attendees raised their current business challenges for a sprint innovation session with the attending experts.
During the event, Mr. Adli from the ACP and Ms. Nicol Yong from Project Heart were given a platform to discuss the vision behind their respective projects, to raise public awareness and gain support from the public for the Autistic community.
(From left) Adli, Jeff, and Nicol are activists in supporting autistic community.
This first collaboration between PRWire Asia and ACP was a huge success, garnering significant exposure for the ACP and increasing their reach with leaders in the local community.
One attendee said, “What I like the most about the event is the engagement. During the roundtable session, we were encouraged to bring out our real business challenges, and the group discussed it to come up with a solution. This session definitely helped to inspire a lot of new ideas in solving my current challenges. I am looking forward to the next talk.”
Ms. Nicol Yong said, “We are glad to have the commitment from PRWire Asia in pushing for awareness on behalf of the autistic community. We are already in talks with them for the next event in the series.”
About PRWire Asia: PRWire Asia is a leading Asia-focused press release newswire and PR consultancy. Their team of expert communicators and distributors can reach specific target audiences across all major countries both ASEAN and worldwide, delivering highly customizable public relations, branding, marketing, and commercial journalism solutions. For more information please visit: http://54.173.245.168/
TalentCap Calling for 2018 Speakers After Digital Marketing Innovation Conference 2017 Success
With the Digital Marketing Innovation Conference proving a resounding success, TalentCap is calling for 2018 speakers for their next conference on social media.
Kuala Lumpur, Malaysia, December 18, 2017 /PRWIRE.asia/ -- TalentCap is celebrating the completion of Digital Marketing Innovation Conference, its first international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from Google, Microsoft, Appier, Axiata, BBDO and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.
Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the future of Digital Marketing Innovation Conference and next year’s event.
As the first ever Digital Marketing Innovation Conference, the 2017 conference succeed in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.
Freda Liu, producer and presenter of BFM Media explained her impressions of the event, “We’re all different levels of maturity in terms of adopting new technologies… it’s great to see what people are doing with technology, what people are doing in Malaysia, and how we can learn from each other.”
Winnie Chen-Head, General Manager from Fave Malaysia, was optimistic about the impact of the event, saying, “I think on a scale like this, it’s very good for people to see the potential, and the different case studies, and get inspired to do something. Even my own team have come back to tell me they have gained a lot of insights, and have a lot of inspiration for great ideas of pilot tests to run.”
Roberto Cumaraswamy from Growth Marketing Consultant, explained a possible focus for next year’s conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”
Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”
A spokesperson for Digital Marketing Innovation Conference explained, “We are pleased and proud to have had such a successful first event, and we are already full of ideas for how we can make next year’s event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been.”
Following the success, TalentCap announces 2018 Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Social Media Innovation Conference, a two-days tactical conference happening on April 2018 at Kuala Lumpur, Malaysia.
TalentCap is looking for compelling Social Media Marketing best practices, exciting case studies, and tear-downs of successful and failed projects. The conference focus topics on Strategic Social Media include; Video Live-Streaming, Engagement, Listening, Platform & Tools, Messaging Apps, Chatbots, Programmatic, Community Building, User-Generated Content, Public Relations, Thought Leadership, Data, Analytics, YouTube, Facebook, LinkedIn, Instagram – among others.
If you are interested in being a part of the Social Media Innovation Conference and presenting your insights to the digital marketing industry professionals and business leaders in the region, TalentCap would want to hear from you! For more information, please visit https://talentcap.com/social-media-innovation-conference
Autism Cafe Project Working With Project Heart To Launch Products Made By Autistic Individuals
The Autism Café Project is helping autistic individuals to secure an additional income stream with a new project to create products with Project Heart.
Kuala Lumpur, Malaysia, December 08, 2017 /PRWIRE.asia/ -- The Autism Café Project worked with Project Heart to create a pilot project for the Annual National Autism Society of Malaysia (NASOM) Walk for Autism on 11th November 2017. Autistic individuals created bracelets and beauty products for auction, and the first products sold out at the event, with great customer feedback. This successful pilot has led to an official collaboration between the two parties, which will make the products available for sale with consistent production.
The creation of this new project achieves three main aims:
– Autistic people can contribute to product preparation and manufacture, helping to provide an additional stream of revenue for people with specialist skills and talents.
– To increase public awareness of the capabilities of autistic people, who are capable of producing high quality craft items and beauty products.
– Increase the independence of autistic people, who gain greater control over their destinies by becoming productive members of society.
The products available are all limited editions, as they are handmade in batches by autistic individuals. The next place people can find these great products will be at the Charity Bazaar at Plaza Arkadia, Desa Parkcity. The event will run on the 10th December 2017 from 11am to 6pm. On the 11th, the ACP will begin selling two products, namely the organic body butter and bracelets.
The event is free to enter, and will feature round-the-clock activities for children, including book readings, clown appearances, balloon art and face-painting.
A spokesperson for the Autism Café Project explained, “We are delighted to be attending the Charity Bazaar, and we are excited to introduce this range of products, which will become a regular feature at our café. Many autistic people are highly skilled in arts and crafts, and their products are second to none. We will be selling the first batch of these new products at the Bazaar, before making them available at our café. We hope this encourages more people than ever to visit, and see what autistic people are really capable of with the right support.”
About the Autism Café Project: The Autism Café Project was established in 2016 with a prime objective to secure the future independence of youths with autism. The café offers a full menu fulfilled by people with autism, helping to provide delicious snacks, hot foods and drinks while providing a future and greater independence to people with autism. For more information please visit: https://www.facebook.com/Autismcafeproject/
The cost of this press release is fulfilled by PRWire Asia as part of their CSR program with Autism Café Project. For more details, visit here.
PRWire Asia Collaborates With Autism Cafe Project (ACP) Through CSR Program
PRWire Asia has created a corporate social responsibility program and is supporting individuals with autism through the Autism Café Project (ACP).
Kuala Lumpur, Malaysia, December 08, 2017 /PRWIRE.asia/ -- PRWire Asia has announced a new collaboration with the Autism Café Project (ACP), which aims to empower autistic individuals based on their gifts and skills so that they are able to earn a basic living. PRWire Asia is committed to helping ACP to raise public awareness of the Autism community and plans to put the project’s name in front of a wider audience pool, in hopes to attract potential financial investors and revenue sources that could support the ACP long-term.
PRWire Asia will support the ACP in crafting and distributing press releases for upcoming ACP events and activities, and their experts will run a series of talks on digital communication hosted by the ACP café to bring in crowds and help introduce the venue and its mission to more people.
ACP encourages families with autistic members to identify and recognize the abilities of every autistic individual, and turn these skills into an income-generating career for their loved ones. With this purpose in mind, the organization started a cafe and catering service, given the first team of autistics individuals that they recruited are gifted to work on kitchen tasks.
Adli, the founder of ACP, explained, “The kids are highly gifted and talented. Some of them can paint like a professional without any prior training. Some of them enjoy making crafts. Each individual is talented in different ways, so what we need to do is to find out what their skills are and work on that. In the cafe, for example, we design the kitchen around our members to ensure they can handle their preferred tasks while their safety is guaranteed. One boy who loves cooking has been tasked to make fried chicken, the only training we gave was how to use an air fryer. He enjoys every step of operating the air fryer and is always excited to take in every order from the customers.”
A parent of an autistic child said on the project, “As a parent, I can’t live longer than my son. The best way to support him is to make sure he can continue to sustain himself when we are gone. Certain sensory experiences are sharper than ours. Our boy loves the sensation of feeling the water. Doing dishes every day for the cafe made him the happiest.”
The organization simultaneously engages in ongoing efforts to educate society about the contributions autistic people can make to the workforce, with the appropriate guidance and training. “We want to make sure our community’s sustainability, hence education is something we have been consistently pushing for. While we welcome donations, we put extra focus to look for partnerships and new ways to help our members to leverage their skills. Therefore, we truly appreciate what PRWire Asia can offer to bring ACP’s updates to the eyes of the global audience. ” Adli added.
The collaboration between PRWire Asia and ACP will kick start on the 13th of December this year, where the resident experts from PRWire Asia will share their expertise on content marketing. For anyone who would like to support Autism Cafe Project, you can book a seat here: http://ptix.at/j6LX0L
About PRWire Asia: PRWIRE Asia is a leading Asia-focused newswire. Businesses of all scales can reach target audiences, investors, and publications across all major countries both in SEA and worldwide. Their highly customizable public relations, branding, marketing, and commercial journalism solution makes it easier than ever to compose and distribute high-quality news releases. For more information please visit: http://54.173.245.168
International Beauty Queen Melissa Seow to Empower Females On The Journey Through IVF
Melissa Seow is sharing her story of being diagnosed with PCOS, undertaking IVF, becoming pregnant, then raising triplets, to empower those struggling with their journey through motherhood.
Kuala Lumpur, Malaysia, November 24, 2017 /PRWIRE.asia/ -- Melissa Seow is a digital director and co-founder of a non-profit dedicated to securing life-saving blood transfusions for new mothers in the developing world. Melissa, a Mrs. World 2017 finalist, is committed to helping mothers wherever possible, and is now embarking on a social media campaign to share the story of her own struggle to get pregnant, undertaking IVF, then successfully giving birth to triplets.
The posts about her story will begin on 27th November on her official Facebook page. Melissa will share the journey through being diagnosed with Polycycstic Ovary Syndrome and told she may never have children, to undertaking IVF, succeeding in becoming pregnant, only to discover she had triplets on the way. She will then share her own early parenting experiences, all with a positive and inspirational perspective to share with those having similar experiences for the first time.
Throughout, she will share the emotional coping strategies, philosophical attitudes and practical advice and guidance she was given through the journey, in order to provide comfort and aid to those who are experiencing similar difficulties when attempting to become mothers.
This inspiring content will be shared as part of a campaign to raise awareness of women’s mental health during these challenging times, and will emphasize the importance of self-care in managing the stress, and emerging on the other side of these transformative experiences strengthened, not defeated.
A spokesperson for Melissa Seow explained, “Melissa has been extraordinarily fortunate to have undertaken a successful journey to motherhood, but it wasn’t always easy. Despite that, she handled the set-backs and challenges with aplomb, and we have encouraged her to open up and share her story. She has long been a role model to many of us, and as a Mrs. World finalist, she has a platform to make a positive impact on more people than ever. Melissa received a lot of wisdom and support during her journey, and she wants to pass this on to the next generation of mothers. We hope these posts will help people see PCOS, IVF, pregnancy, childbirth and post-natal parenting in a new way.”
About Melissa Seow: Melissa Seow is a high-heeled warrior slaying life as a digital director, while being a slave to her triplets. With a love baking and beauty pageants, Melissa Seow is a finalist for the Mrs. World competition, and the co-founder of BloodGo, a not for profit connecting mothers in developing countries with donors to increase the rate of life saving blood transfusions. For more information please visit: https://www.facebook.com/themelissaseow/
DMICON Growth Hacking Talks Will Help Small Businesses Master Tomorrow’s Digital Strategies
DMICON will feature several talks by key industry leaders on the discipline of growth hacking, to arm traditional bricks and mortar small businesses with digital tools to accelerate growth.
Kuala Lumpur, Malaysia, November 24, 2017 /PRWIRE.asia/ -- DMICON is a digital marketing and strategy conference featuring an incredible seventeen keynote speakers from global business heavyweights and ASEAN breakouts, to help small businesses in Southeast Asia model their work on the current best practices still being developed by industry leaders. The conference will offer digital marketing integration strategies for more than twenty different industries, from FMCG to manufacturing to pharma. One of the key focuses will be on growth hacking for small businesses, enabling them to expand their reach and penetrate new markets using novel approaches.
Growth hacking uses a process of sprint experiments across multiple marketing channels simultaneously. These experiments are utilized to gather responses, intelligence and new audiences, to create new channels and routes to purchase, while influencing product development. The priority lies in finding the most efficient ways to grow a business and make SMEs more agile at pivoting in response to changes in their industries.
These tools are essential to survival in the hyper-competitive environment of Southeast Asian business today, where digital disruptors are carving out market share to leave bricks and mortar businesses out in the cold. DMICON is designed to redress this balance, and will feature talks on the most useful elements of growth hacking by industry leaders from Axiata, BBDO, DXC Technology and more.
Emphasizing on viral brand building, Kshitij Minglani, Co-Founder of MindValley will share strategic insights on how to market a company and its products to attract millions of customers. He is looking to help companies build a community of top customers as well as a raving fan following. Additionally, Minglani will briefly touch on mobile marketing, specifically on how to get an app to climb the charts to #1 top grossing in over 30 + countries.
Keynote speaker, Mohammad Faisal Gazi from Oracle Digital will share on a new emerging consumer type and the brand new concept of Opti-Channel Banking. From his experience, he noticed that with an upsurge in technological innovation and the rise of digitally equipped millennials, banking and lending has seen a paradigm shift in its operational and strategic process. A lot of banks and fintechs have adopted what is popularly known as ‘omni-channel banking.’ “But there is a gap in the design logic,” he said. An omni-channel customer service model does offer diverse touch points but does so at the cost of spending money across the entire customer service spectrum rather than putting a heightened focus on the optimal channel that is delivering the most revenue – hence he will explain more on the concept of Opti-Channel Banking as well as why the transition towards this trend is much needed.
A spokesperson for DMICON explained, “Growth hacking is a proven strategy for business success, but requires a very different approach to that of traditional SMEs. We want to try and hybridize the benefits of growth hacking with the legacy and prestige of bricks and mortar SMEs, to ensure their survival in this new business paradigm. The talks on growth hacking will open up a whole new perspective on how to run a business, giving business leaders new approaches that can transform their success and future-proof their brand.”
The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Tickets are available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
DMICON Set To Help Businesses Define Digital Marketing Strategy for 2018
Digital Marketing Innovation Conference (DMICON) is an actionable, tactical conference designed to help businesses of all scales define their 2018 digital marketing strategy and budget, based on the latest best practice information.
Kuala Lumpur, Malaysia, November 22, 2017 /PRWIRE.asia/ -- Digital Marketing Innovation Conference DMICON is a digital marketing conference to be held on the 29-30th of November 2017 in Kuala Lumpur, and offers SMEs throughout the ASEAN the opportunity to define their digital marketing strategy and budget using the latest and best insights from industry heavyweights like Microsoft, Google, Axiata and more. The conference will use keynotes, seminars, panel discussions and question answer sessions to take deep dives into topics including omnichannel marketing, data and analytics, product research, category management, consumer experience, growth hacking and more.
The conference is designed to give bricks and mortar businesses all the information they need to begin a transition to an omnichannel strategy that utilizes the best aspects of both physical and digital marketing. The flagship approach is to create a unified experience that provides new routes to purchase, modelled on the reality of modern consumer behavior.
DMICON is targeted toward key decision makers and C-levels within companies from all industries, and will cover sixteen different tactical areas of digital marketing , including everything from social media marketing, to automation, to customer loyalty development, to copywriting optimization.
Keynote Speaker Jonathan Adams, Chief Marketing Officer, iCar Asia will be examining the complexity of the role CMO affected by the ever-changing operation and role convergence within the C-Suite and the company environment, critically shaping the vision and direction of the business in his talk on ‘Keeping Ahead of the Game: The Evolutionary Role of Marketing in the C-Suite’.
Emphasizing on the foundation of marketing processes, technology, skills, and organizational structures to dramatically improve on managing a customer’s lifecycle, Achim Granzen, Chief Technologist Analytics AMEA & ANZ, DXC Technology will be delivering on ‘Analytics enabled Customer Lifecycle Management’ to benefit businesses through leveraging analytics and big data.
Google Head Analytics & Platform Partnership SEA Pankaj Khushani will be sharing on techniques to successfully take advantage of today’s greatest asset and challenge to fuel business decisions and help drive incredible growth. ‘From Marketing to Data-Driven Marketing’ will provide insights on organizing teams around the customer, organizing and applying data to marketing strategies, and measuring the impact of media by making the customer the center of a company’s marketing strategy.
Touching one of the hottest topics of today, Appier Chief Revenue Officer Fabrizio Caruso’s ‘On The Cusp of Real Breakthrough in Digital Marketing: Artificial Intelligence’ discusses the unique phenomenon that is the complex path of consumer conversion triggered by Asia’s growing device ownership affected by the confluence of the rise of mobility and cloud computing. Marketers need to achieve true understanding of their customers, from identity to what is decisively relevant to them now and in the future.
DMICON has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this first event as impactful as possible.
A spokesperson for DMICON explained, “When we spoke with SMEs and ASEAN businesses, they absolutely knew how to run their business in every area, except digital marketing. This new frontier has caught many off guard. Because it is so competitive, disruptive, and rapidly evolving, a slow response is as bad as no response, and this can threaten bricks and mortar businesses’ survival. We believe passionately in the role these businesses play in developing the ASEAN economy, so we wanted to create an event that would give decision makers all the tools, knowledge and networking they could need to make their 2018 digital marketing strategy a success.”
For those who are interested for the Digital Marketing Innovation Conference (DMICON), please refer to the below on event details:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Limited tickets available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
DMICON To Emphasize Role of Omnichannel Marketing In Transforming Brick and Mortar SMEs
Digital Marketing Innovation Conference (DMICON) will feature talks on omnichannel marketing - an integrated, multi-platform approach that mirrors modern consumer behaviour - as an opportunity for small businesses to transform their success.
Kuala Lumpur, Malaysia, November 20, 2017 /PRWIRE.asia/ -- Digital Marketing Innovation Conference (DMICON) is a two-day conference designed to help SMEs in Southeast Asia transform their success by leveraging the power of digital tech. One of the key areas that will be focused on during the conference is omnichannel marketing – creating multiple routes to purchase by combining traditional resources like bricks and mortar locations and paper advertising with digital media, including social campaigns, app browsing and purchases, click and collect methodologies, and more.
DMICON has previously published a whitepaper briefing individuals who are attending the conference on the differences between omnichannel and multichannel marketing. At the conference itself, speakers will take a deep dive into the tactical innovations required to create an omnichannel strategy, as well as outlining the opportunities and potential ROI for SME’s converting to omnichannel.
The conference will feature two days of talks by industry disruptors on how to use digital technologies, as well as tactical applications of online marketing techniques, to help bricks and mortar businesses modernize and compete in the 21st century market, which is dominated by disruptive online forces.
Omnichannel marketing is the first of six headlining topics, which also include data and analytics, product research, category management, customer experience and growth hacking.
Speaking at the event, Chief Marketing & Operation of Microsoft Malaysia Michal Golebiewski will be exploring ‘Digital Transformation and How Does It Impact Marketers’ by analyzing the changing roles within the marketing funnel with the goal of customizing the buyer’s experience at every turn. He believes that marketers must create data-driven metrics through customer feedback to effectively measure success and that with the right technology, marketing strategies can be implemented to educate and inspire customers, establishing a lasting and loyal customer base.
Dr Keeratpal Singh, Chief Data Scientist of Axiata Digital will be sharing tactical insights on identifying pain points of businesses using machine learning, social media tools and artificial intelligence, and a variety of data sources and algorithm assembled via Big Data Analytics. “Near real time measures are taken to identify crowd gathering, sentiment analysis, demographic movement through seasonal and random effects, and analyze patterns effecting the different segment of buyers or travelers in predefined areas,” he says on his topic on ‘Growth Hacking and Identifying Opportunities through the Use of Big Data Analytics’.
Focusing on the human element, VJ Anand, Exec Creative Director, BBDO/Proximity will be demonstrating the power of creativity, ideas, and how it can win the hearts and ultimately loosen the purse strings of consumers through connection and engagement of audiences in his talk on ‘The Human-side: Reaching out to Hearts, Minds, and Wallets of Tomorrow’s Consumers’.
These pillars will support a broad range of talks, seminars, interviews and question answer sessions ideal for Vice Presidents, Managing Directors, General Managers, Directors, Heads of Department, Senior Managers, and Managers looking to harness the positive power of digital disruption for their own businesses.
A spokesperson for DMICON explained, “We are excited to share the secrets of omnichannel marketing approaches with delegates across a broad range of industries. We are confident that innovation within the digital sector is the key to creating greater success for bricks and mortar SMEs. With speakers from Google, Microsoft, Axiata, Groupon and more, we are providing an incredible opportunity for business leaders to get insights from those on the cutting edge of this revolution. SMEs in 2017 face a stark choice – adapt or be left behind. Fortunately, we can help them define and evolve their digital marketing strategy for 2018, to help create a more prosperous future.”
The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Tickets are available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon