OXWHITE is disrupting the dress shirt market with its pre-order model, offering RM400 value at only RM69
June 20, 2018 /PRWIRE.asia/ -- OXWHITE, a modern business and lifestyle start-up, wants to change how Asian office workers buy dress shirts. The brand is launching on June 30 with their first product: a non-iron dress shirt of the same calibre as those found in London’s Savile Row. Although luxury office wear like this would normally be priced at more than $100 (RM400), OXWHITE is launching theirs at only $20 (RM69).
Confidence doesn’t need to be expensive
The brand’s mission is to bring comfort and confidence at an affordable price for office workers. “I believe that people shouldn’t have to pay more to look good,” says CK Chang, founder of OXWHITE. “Thanks to our pre-order model, we are able to offer premium quality at an honest price.”
It all started with a single shirt
CK founded OXWHITE after struggling to find a shirt with a perfect fit for his Asian physique. After finally getting a shirt tailor-made in London, he realised how important it was for men to get the right fit. He became determined to bring this level of quality to Asians at a price that anyone could afford, which started a journey that spanned 2 years and 20,000 miles in search of the best fabric and manufacturers.
High quality materials and craftsmanship, tailored for Asians
OXWHITE collected and analysed body data from 70,000 Asian men to design the perfect tailored fit. Each OXWHITE shirt is made of 100% SUPIMA® cotton, an American-made cotton known for its incredible softness and silky feel, and undergoes a non-iron heat treatment during the manufacturing process. The team is also working closely with a factory that has years of experience producing for global brands such as Brooks Brothers and Thomas Pink to ensure the same quality you would expect from other designer menswear.
OXWHITE’s innovative business model
By operating on a 100% e-commerce, pre-order only model, OXWHITE is cutting out the middlemen and unnecessary inventory costs to reduce their cost mark up. This allows them to bring value to their customers.
What to look forward to
Luxury non-iron dress shirts are just the starting point for OXWHITE. With CK’s strong vision and clear mission, the team has plans to produce tailored-fit pants and scratch-resistant luggage bags for business travellers to be released at a quarter of the current market price.
How you can support the OXWHITE dream
Pre-order for Malaysians opens on June 30, 2018. The first batch of shirts is limited to a run of 3,000pcs, and the first 1,000 to pre-order will enjoy the Oxwhite Classic White Shirt at a special launch price: RM0.99.
Media Contact
Shu Ann Cheng
Digital Marketer
+60 16 626 7385
shuann@oxwhite.com
TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.
June 14, 2018 /PRWIRE.asia/ -- TalentCap is celebrating the completion of Social Media Marketing Innovation Conference in April 2018, its second international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from LinkedIn, Google, Mindvalley, Axiata, Nespresso, and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.
The first ever #DMICON in November 2017 succeeded in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.
Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the upcoming #DMICON Singapore’s event.
Guruchathram Ledchumanan, Senior Officer, Digital Communication from WWF Malaysia explained his impressions of the event, “I found the TalentCap conference very rewarding and definitely a valuable investment. My favourite speaker was Vadim Fink, Head of Marketing, Mindvalley. He talked about how to use video on social media to drive real business results. And I’d highly recommend anyone to attend this conference because of the value you get from the conference is a lot more than the ticket price. The TalentCap conference is a great opportunity to network and to expand your social circle of digital marketing influencers. Thanks a lot to TalentCap for organizing this great conference!”
Dheeraj Raina, Managing Director from ADA Malaysia was optimistic about the impact of the event, saying, “It’s been a wonderful experience to attend the TalentCap conference, especially interesting because it has a great mix of advertising agencies, tech companies, and some of the clients who are really grappling with the challenges on doing a digital transformation. I think this is a great forum for professionals to come together and really share learnings, and best practices across. Thank you so much TalentCap for inviting us – this is definitely a very good initiative.”
Tim Sae Koo, CEO & Co-Founder from TINT travelled all the way from San Francisco, California to participate at the TalentCap conference in Kuala Lumpur Malaysia. Tim shares his wonderful experience, “Overall my experience at the conference has been excellent. Listening in to all the different types of topics around digital marketing has expanded my thoughts and perspectives on how to approach marketing holistically. I really enjoyed all the different types of speakers and the attendees who has participated at this event – in just getting to know them, hearing their story and seeing what challenges they are facing and explore how we can all help each other and to learn best practices. And thank you so much to the TalentCap team for inviting me and hosting this. I’ve had a really great experience!”
Casie Lane–Millhouse Singh, Facebook Ad Strategist from Two Lane shared her delight, “I came up here to Kuala Lumpur from Singapore for the TalentCap conference and I love it! One – because I love social media. And two – because I love people who are hungry to learn. The speakers are fantastic, I’ve learned a lot, and I’d definitely tell all my friends to come to the #DMICON Singapore and hang-out with me. I would say that anybody who wants to have a deep dive into digital marketing should definitely attend. The TalentCap conference features some great expert speakers sharing valuable insights. You have an intimate setting where you can definitely speak to them face-to-face after their talk.”
Roberto Cumaraswamy, a Growth Marketing Consultant, explained a possible focus for the upcoming conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”
Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”
Deepak Menon, #DMICON Producer from TalentCap shares, “We are thrilled to have had such a successful event, and we are already full of ideas for how we can make the Singapore chapter event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been. We at TalentCap work hard to meet expectations from sponsors and partners, and we’re happy to hear that we are hitting the mark with them.”
Following the success, TalentCap announces #DMICON Singapore Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Digital Marketing Innovation Conference, a two-day tactical conference happening on August 2018 at Singapore.
TalentCap is looking for compelling Digital Marketing presentations that that can ignite passion by giving the audience an experience, not just information via sample stories (parables) on victories, best practices and lesson learned. TalentCap is reaching out to speakers who can move the audience to action with the right message, the right tools, and the right delivery, making their audience understand why their world needs to change, and then not only show them how to do it, but how to get inspired to do it well.
The conference focus topics include; Digital Strategy, Video Marketing, Social Media Marketing, Influencer Marketing, Customer Experience, Growth Hacking, Mobile Retargeting, Chatbots, and Omnichannel Marketing – among others.
Super early bird tickets available here: http://talentcap.com/dmicon
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
FFALCON Technology Has Published “Observations and Insights of OTT Video Market in India”
May 25, 2018 /PRWIRE.asia/ -- One of the world leading TV brands, TCL, launched its iFFALCON brand in India with Flipkart on April 26th, 2018. It attained great sales performance with the iFFALCON 55″ Android TV sold out within 2 minutes. In addition to bringing Android TVs to the Indian market, iFFALCON will also offer a full suite of embedded Google services as well as continue to deliver smart and large screen products to the market.
On May 25th, FFALCON Technology has published a report titled “Observations and Insights of the OTT Video Market in India” which conducts a detailed analysis of the OTT Video Market in India from different aspects. The report provides insights on the development path for the Indian OTT video market and greater opportunities for Indian OTT video players to work with a broader range of OTT devices not only including smart phones but also smart TVs and other streaming devices.
According to the report, the global market size of OTT TV and video reached 46.5 billion U.S. dollars in 2017 and is expected to reach 83.4 billion U.S. dollars by 2022. Subscription Video on Demand (SVoD) dominates with 50% market share. Meanwhile, the top 5 countries in the global OTT TV & Video revenue rankings are the USA, China, Japan, UK and Germany.
From 2016 through 2020, 61% of India’s population will be under the age of 35, per EY’s Re-imaging India M&E Sector. It is predicted that these young people will be a more digitalized generation of consumers in India’s history and more receptive to new consumption trends such as paying for OTT vide streaming with digital payments and using smart TVs etc.
At present, 86% of Indian households still use CRT TVs and only 3.4% of households own multiple TVs. Given to this there are huge potentials for growth of OTT device makers and OTT operators in India.
FFALCON Technology is convinced that OTT device makers should establish strategic partnerships with the key global and local OTT video players in India. At the current stage, the Indian OTT video market still heavily depends on advertisement revenue. The OTT device makers should be more focusing on device performance and user experience to attract more users, cultivate users’ habits of consuming streaming videos and digital payments and then seek a practical and sustainable business model with OTT partners in the smart TV content eco-system.
Media Contact
Company Name: FFALCON Technology
Contact Person: David Zhang
Email: zhangzk@ffalcon.cn
Phone: +86180 2234 9357
Country: China
Website: www.ffalcon.cn
AI Group seeks listing on the NSX to accelerate growth in investment portfolio
Actcelerate International Group (AI Group), which is eyeing investment in SMEs and high-tech startup companies, has recently lodged a prospectus to raise up to A$2.25 million and list on the National Stock Exchange of Australia (NSX).
Kuala Lumpur, Malaysia, April 30, 2018 /PRWIRE.asia/ -- The listing on Sydney based NSX will allow AI Group to further its investment focus on four major sectors – Information and Communications Technology, New Age Retail, Financial Services and Green Technology.
With its headquarters strategically located in Kuala Lumpur, one of ASEAN’s most vibrant hubs of economic growth, AI Group aims to invest in high-growth companies and businesses that meet its investment criteria, and help them to expand their market penetration. The main focus will be on companies that possess the potential for continued growth in the Asia Pacific region and beyond. The target companies’ valuation range is proposed to be from A$1 million to A$10 million, with the flexibility of equity, debt or hybrid investments.
AI Group believes that with its focus on investments in technology companies across a wide range of sectors, coupled with an experienced management team and board, it can achieve a balance between return on investment and acceptable risk.
AI Group puts the global market in view as it sets foot in the Asia-Pacific region for higher capital gains to maximise shareholder value. The company aims to become a preferred partner for SMEs and high-tech startup companies in the procurement of their development financing.
AI Group offers a complete investment package that covers provision of funding, know-how, management, market strategy, and competent human resources.
Anyone wishing to acquire shares will need to complete the application form which accompanies AI Group’s prospectus. The prospectus can be obtained from http://actcelerategroup.com/
TalentCap Social Media Innovation Conference to Benefit Startups to Gain Traction by Actionable Growth Hacks.
April 17, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference to benefit startups to gain traction by actionable growth hacks.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted towards key decision makers and Clevels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, usergenerated content to data and analytics.
Growth hacking is all about growing your user base quickly. More often than not inexperienced entrepreneurs will sit down with their idea, create a decent website, and generate some local press, and say, “if we build it they will come.” It doesn’t happen that way. Eventually the social media consistency dies off, the free PR stops running, the website remains static, and your startup is left dead in the water.
Limited resources put startups in a position where they need to find solutions to these shortcomings, often unconventional ones. Desperation leads to innovation. Exactly for this reason, the term of “growth hacking” centered on creativity and the use of unconventional methods to achieve rapid and spectacular growth. It does not involve reinventing the wheel, but rather the use of already popular concepts and practices in a unique way that attracts attention and facilitates rapid dissemination. Products such as Facebook, LinkedIn and YouTube are often given as examples of growth hacking.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”
Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.
Sweta highlights, “Social media has increased the discovery for my business and without it I would not be able to gain the reach I would need to ensure my brand is reputable. It helped discover new ways to reach a mass audience without doing so much. Last year I was able to generate over $400,000 through my social media channels. This is why it is important to use these channels wisely so you are able to gain the reach you need to reach your objectives.”
Sweta remarks, “The most common mistakes in social media revolve around this concept of “faking it til you make it.” Businesses are buying likes, comments, and followers without any real strategy to back it up. When a business does this, it makes them look even worse than they would without a strategy. The strategy should focus on helping a business grow real fans- It’s not about the followers. It’s about touching people and making them feel as if they are a part of your brand. What are you doing to make them feel involved? If you make your customers and your fans the heroes of your brand, then you will win.”
When asked about the biggest challenges for social media marketers, Sweta underlines, “Building and growing an organic audience. This remains a challenge because most of the experts do not know what they are doing when it comes to audience building and no one knows their audience better than the business owner themselves. When they are able to tap into their audience’s secret desires, then they will be able to capture the audience’s interest. At this point they understand their audience better than the audience understands themselves. One way of focusing on building an audience is to start small and then focus on scaling up. When you start small you are able to make a bigger impact and share your message through word of mouth.”
Sweta concludes, “You can’t fake it til’ you make it on social media. If you take shortcuts, you will fail faster.”
The conference brings together speakers from Google, LinkedIn, Mindvalley, Axiata, GoCar, and more. Keynote speaker Cally Lo, Regional Account Manager at LinkedIn highlights, “In an era where companies are pushing to increase their interconnectivity with customers, partners and general interests, social media has opened an avenue for more authentic access to individuals that they wish to target. The impact of this wave of streamlined information trading has allowed an increase in transactions, innovation, competition and expansion.”
When asked about the biggest challenges for social media marketers, Cally underlines, “Being one of the same. The market is booming with marketers running different strategies. It is easy to fall into repetitive maneuvers which will blend strategies into the broader web of content. It is important to stay original, and keeping a unique stance. It is challenging during these times, but imperative.”
Keynote speaker Pankaj Khushani, Head of Analytics & Platform Partnerships, SEA, Google presents the topic, “Data Driven: The Role of Social Media in Performance Marketing.”
Pankaj highlights, “Since social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, recruitment, employer branding and other departments are taking a stake in social, too. This is helping to increase social media’s importance in the organization and spur hiring. Social media is a must-have nowadays, and not a nice-to-have.”
Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”
Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”
Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy.” Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.”
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board MPH Bookstores as the Official Bookstore at the Social Media Innovation Conference Kuala Lumpur April 2018.
MPH Bookstores Sdn. Bhd. is one of the leading bookstore chains in Malaysia offering an extensive selection of international and local selection of books, stationery, lifestyle gifts, educational toys and games, as well as IT and Multimedia. With a variety of quality offerings, MPH Bookstores aims to be a one-stop enrichment centre for its surrounding communities. Also known as “Malaysia’s No.1 Online Bookstore”, MPH Online is the leading bookstore in the digital world serving the Malaysian and regional market. MPH Bookstores is also committed to playing a major role in cultivating good reading habits amongst Malaysians and strongly believes that the right foundation must start from young with core values in promoting reading to children.
Hailing from a humble background, MPH Bookstores has developed far across the nation, and with this expansion, networking with other corporations is a characteristic step in the process. It is only natural that MPH Bookstores reached out to TalentCap to be a part of their Social Media Innovation Conference 2018, as MPH Bookstores begins wading through the currents of globalisation and digitalisation.
Jeremy Yow, MPH Bookstores Assistant Manager of Marketing shares “MPH Bookstores participation in the conference will be especially beneficial and insightful, seeing as MPH Bookstores will be expanding its digital platforms further and digitalising it’s business frame.”
This collaboration with TalentCap allows for MPH Bookstores to have a glimpse of what is in store in the future of social networking. In return, this exchange allows for TalentCap to spread word of this conference to a wider audience across multiple channels. TalentCap can also expect a promotion booth with relevant and necessary publications for the participants.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
TalentCap Conference to Feature Case Studies by Top Experts on Southeast Asia as an Emerging Market with Booming Social Media Growth.
April 10, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference features case studies by top expert on Southeast Asia as an emerging market with booming social media growth.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.
Social commerce sales driven by social media is a potential game-changer for e-commerce in Southeast Asia. Social media platforms offer greater accessibility, more dynamic elements, and cost-efficiency benefits compared to email blasts and online stores. SMEs and local startups could be the prime beneficiary of social commerce through reduced costs and improved market access both domestically and across borders.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the ASEAN Retail-chains Franchise Federation (ARFF) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.
ASEAN Retail-Chains & Franchise Federation (ARFF) was established in 2008 to champion the promotion and development of trade particularly in the retail-chains, franchise, tourism and shopping industries within the 10 ASEAN countries. ARFF falls under the auspices of ASEAN Business Advisory Council (ASEAN BAC) that is mandated by the ASEAN leaders as the official ASEAN linkage: To provide private sector feedback and guidance to boost efforts towards economic integration, To identify priority areas for consideration by the ASEAN leaders. ARFF is designated under tourism category. It was initiated to serve as a platform to stimulate the economy by inciting growth of retail-chain & franchise sectors and promote cross learning & economic opportunities across the ASEAN region and beyond.
Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Axiata is one of the leading telecommunications groups in Asia with approximately 350 million subscribers in eleven countries. Axiata has controlling interests in six mobile operators under the brand names of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal, with strategic interests in ‘Idea’ in India and ‘M1’ in Singapore. ‘edotco’, the Group’s infrastructure company, operates in five countries to deliver telecommunications infrastructure services, and operates and manages a regional portfolio of over 25,000 towers.
Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”
Pedro’s keynote shares tactical real-life case studies and lesson learned from implementing conversational chatbots for customer service across multiple subsidiaries of a telecom conglomerate. Take away include; Starting small and scaling up, Focusing on the transitions between human intelligence and artificial intelligence, Prioritizing the knowledge base, deprioritizing system integrations, Selecting the right channels: web, Facebook and RCS (the next big trend in channels), Building a long-term roadmap including voice integration, scalability and security – among others.
Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Mindvalley is a global school of 3+ million people. Today Mindvalley’s fans consume more than 70.000 hours of video content every single week! Mindvalley works with the world’s leading authors and teachers to produce best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), their teachers are men and women at the peak of their field.
Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”
Vadim’s keynote provides tactical insights on how to navigate the 4 leading social media platforms for businesses today: Facebook, Youtube, Instagram and LinkedIn. How do you optimise videos differently for each platform? How do you stand out in today’s busy online video world? Vadim shall guide you through each of the social platforms, so that you truly understand how, why and when potential customers are using these social channels. Vadim will talk about creating your own video show, building loyal audiences and repurposing content, so that you don’t need to spend a fortune. But also: How do we turn the loyal audience we build into paying customers?
Keynote speaker Mei Sze Choo, Director at PersonEdge presents the topic “Influencer Marketing: An Integrated Approach.” Mei Sze is a host, emcee, speaker and a columnist. This fun-loving lass has graced the covers of magazines in Malaysia and Singapore ranging from Cleo, Sequoia and Urban Health. As the first youth ambassador for the National Cancer Society of Malaysia (NCSM), she has been invited on numerous occasions internationally to give motivational talks to the youth about her journey on battling the Big-C, and the importance of positive thinking. Mei Sze is also a PHD holder in developmental psychology and is working to assist youth development through the media by hosting shows related to youth, and sending strong and encouraging messages through her columns.
Mei Sze highlights, “The increasing integration of influencers as part of a brand’s marketing strategy has become widespread. Many brands know that influencer marketing is a part of social media but is uncertain on the ways to utilize influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. What make them influential are their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people.” Mei Sze’s keynote will highlight key points on the what, how, and when it is the right time for influencer marketing. In addition, many are hesitant to use influencers as they have heard it does not work, and this presentation will address that question as well.
Keynote speaker Ang Sheng Wen, Co-founder & Chief Technology Officer at WMA Group presents the topic, “Implementing Seamless Social Marketing Process Flow & Real-time Conversion Monitoring.” Wealth Mastery Academy – WMA is committed in empowering people with the right financial education, knowledge and proven skills in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful knowledge and proven skills and strategies towards the path of financial freedom.
Sheng Wen highlights, “Statistics has revealed the positive correlation between the response time and lead conversion in social media marketing. Yet companies face obstacles to decrease response time due to separate systems used to manage customer contacts, different teams handling sales calls, inefficient employees, and lack of efficient monitoring system. The challenge is even more commonly encountered in service industry and offline business. Another hurdle is getting accurate conversion feedback from salesperson for social marketer to react in real time to adjust their marketing strategies.” Sheng Wen’s keynote shares tactical insights on how to implement a seamless social marketing process flow and real-time conversion monitoring.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coached more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”
Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested in the Social Media Innovation Conference 2018, please refer to the below for event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
TalentCap Social Media Innovation Conference to Tackle SMEs Concerns and Struggles with Social Media Marketing.
April 05, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference is set to tackle SMEs concerns and struggles with social media marketing.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.
As a global phenomenon, social media in 2018 has become an integral part of digital communications and will continue to evolve consistently to an unknown extent, at a surprising speed. Businesses are expected to leverage on the high penetration rate on social media to increase brand engagement and win new customers. More brands are getting involved in and relying on social listening tools which assists conversation tracking and facilitate the creation of customizable contents for specified customers. The current social media trends are pointed towards the use of chatbots and live streaming videos as dominant business tools and strategies.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the Global Entrepreneurship Movement (GEM) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.
Global Entrepreneurship Movement (GEM) is the first NGO from a developing nation that focuses on connecting, networking and fostering collaborations to internationalize Malaysia’s entrepreneurial ecosystem. To date, GEM has more than 10,000 affiliate members including corporate members and industry leaders, each with prolific achievements in their respective fields of work.
Founded in 2016, GEM aims to achieve its mission by organising and hosting entrepreneurial events and promoting interest in entrepreneurship through education, the press, general literature, exhibitions, competitions, and various other means. Some of GEM’s most notable events include: (1) ColossusINNO2017, a challenge which sees pioneering entrepreneurs pitch their innovative solutions to address issues within the South-East Asia region, (2) TENxCLUB, an exclusive club designed to recognize high-performing Malaysian startups, (3) GEM Magazine, physical and online magazine which brings the latest in innovative start-ups, cutting-edge technology, and trends in entrepreneurship, (4) eFM, GEM’s revolutionary online radio station which brings you a plethora of entrepreneurial goodies including captivating stories, unparalleled business insights, and business trends and (5) ‘Let’s Jam’, a monthly panel session which features key industry players who share insightful knowledge, and incredible stories from their entrepreneurial journeys.
YBhg. Tan Sri Dr. Mohd. Irwan Serigar Abdullah, the Patron of GEM highlighted “By placing greater emphasis on entrepreneurship via strategic programs, locally, regionally or at an international level, everyone will be provided opportunities to rise which will ultimately unleash the possibilities of creating jobs, spurring innovation and strengthening Malaysia’s leading position in entrepreneurship.”
Speaking on the progress we have made within the country, Dash GEM’s President, Dash Dhakshinamoorthy also stated that “The time has come for independent and private sector players to synergize and weave the ecosystem together by building trust, collaboration and most importantly, to be able to dream together to make the Malaysian entrepreneur truly global.”
He concluded by noting that “With conferences such as the Social Media Innovation Conference 2018 in Kuala Lumpur, it would give positive reinforcement toward GEM’s entrepreneurship ecosystem with key insights and tips on industry development from strategic thinkers.”
Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy”. GoCar Malaysia was recently acquired by Mayflower Car Rental, a subsidiary of Tan Chong Group. GoCar is currently the fastest growing legal car-sharing platform in Malaysia located in 80+ locations with 180+ GoCars on the road spread across Klang Valley and Langkawi.
Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.” Alan’s keynote session shares innovative and inspirational insights on the importance of team culture for an effective marketing strategy.
Keynote speaker Boye Hartmaan, Group CEO of Y Digital Asia presents the topic “Blockchain in Advertising”. Y Digital Asia is a digital performance consultancy in the Mountain Ventures SEA Group. Through their data driven approach, they create measurable and profitable digital solutions and campaigns for clients of all sizes. The Mountain Partners Southeast Asia (MPSEA) is the regional branch of Mountain Partners, building and investing in promising technology businesses across Southeast Asia through its network of venture building hubs located in Malaysia, Thailand, Indonesia and The Philippines.
Boye highlights, “Blockchain offers an ideal solution for all video content creators, from YouTube stars and influencers to vloggers and podcasters to freelance reporters and marketing experts.” Boye’s keynote session shares tactical insights on the promise on having blockchain in advertising, the way to utilise smart contracts with influencers and other stakeholders, and real-life examples of how to out-compete YouTube by using smart contracts and empowering influencers.
Keynote speaker Kishan S., Founder of ThinkSocial Asia presents the topic “Now is the Time for Social Media Optimization.” ThinkSocial.Asia is a social ad blog focused on Asia. Kishan founded the blog with the aim of generating conversations around the trending stories in the Asian World of Social and beyond. His previous work experiences include strategy, performance, ad ops, engineering and research roles in social media marketing. He has also managed social media campaigns for large consumer brands including McDonald’s, Singtel, Lux, Volvo Group, HTC and Cartier. In his day job at Socialbakers, a leading social media analytics firm, he partners’ clients to uncover business insights that help maximize their social media ROI.
Kishan highlights, “Declining organic reach of brand posts has become a norm. To offer yourself the best possible chance to optimize your social media ROI, it is vital to adopt social media analytics using a rigorous framework to facilitate the relentless iterations between planning, implementation and evaluation”. Kishan share tactical insights on a 5-point social media performance optimization framework, techniques for setting competitive KPIs, tips for uncovering content themes that resonate with your audience and key social media metrics for evaluating the effectiveness of your social media content.
Panel speaker Nowrid Amin, Social Media Strategist at IQI Global highlight, “Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or piece of land they can call their own. It is imperative for any real estate agent to use social media in marketing their businesses and listings. Social media marketing for real estate agents can set your business apart from the rest.”
Nowrid additionally comments, “We often hear complains that Social media marketing doesn’t work. It doesn’t work for you because you are not doing it right – that is the reason behind it. Most companies do not incorporate social media successfully into their marketing efforts. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results.”
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”
Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
TalentCap Social Media Innovation Conference 2018 to Take Social Media Beyond Simple Information Sharing.
April 03, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and to take social media beyond simple information sharing.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.
Social media is giving Southeast Asia brands new ways to engage in 2018. The TalentCap Social Media Innovation Conference 2018 highlights key trends in the region that brands should be well aware of as they seek meaningful reach and interact with new and existing customers. While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success. User engagement with brands on Instagram is currently 10 times higher than on Facebook and 54 times higher than on Twitter. Social storytelling is becoming more informal. It’s increasingly the norm for brands to be active on mediums like Snapchat, Instagram Stories, Facebook Live – places where social storytelling is informal and direct.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the SME Association of Malaysia (SMEAM) as a Strategic Partner at the Social Media Innovation Conference 2018.
The SME Association of Malaysia (SME Malaysia) was established in 1995 with the key objective of assisting the development of SMEs to make the sector one of the engines of economic growth.
Since its inception, SME Malaysia has organized various international conferences, seminars, award programmes, and educational and capacity-building programmes to educate, elevate, and provide exposure to members of the Association and the SME community at large. The Association actively engages in advocacy and consultation with key Government ministries and agencies to provide feedback on issues affecting SMEs.
Dato’ Michael Kang, the President of SME Malaysia highlights, “It is well-known fact that small and medium enterprises (SMEs) often lag behind when it comes to technology adoption, either due to the lack of financial means or human resources. Due to lack of expertise, SMEs don’t know how to go about going digital and they can only depend on their staff or someone else to do it for them and even if they have a website, they don’t really utilize it.”
The Strategic Partnership between SME Malaysia and TalentCap Social Media Innovation Conference 2018 is another initiative of promoting a great platform for the SME community to leverage on the power of digital marketing for elevating businesses to a new horizon in the age of digital economy.
Keynote speaker Dheeraj Raina, Managing Director at AdParlor presents the topic “The Future of Social Media Marketing and What It Takes to Win!” AdParlor has accumulated partnerships with Facebook, Instagram, Snapchat, Twitter, Linkedin, YouTube, DBM & Pinterest since its inception. Very recently, AdParlor has been rebranded to ada as part of an attempt to plug its capabilities beyond just its digital marketing platform. The platform, which is owned by AdKnowledge in a joint venture with the Malaysian telco Axiata, will now house its data science, technology, creative divisions under the name ada. AdParlor will now serve as a product under the ada umbrella.
Dheeraj highlights, “Southeast Asian consumers are far ahead in the tech and digital adoption and are pushing advertisers to catch up. Our markets are fast turning into mobile and digital first markets and in need of a hyper personalized digital marketing approach. It is time to think People based marketing as mainstream marketing.”
Dheeraj’s keynote shares tactical insights on what should you care for as a social media advertiser in this world full or disruptions? Why is programmatic marketing growing so fast & what are the opportunities for marketers? How to task every digital media spend on brand and business outcomes? Why the need to evaluate your social media ROI – How to ask the RIGHT questions and measure to get buy-in?
Keynote speaker Andy Clark, VP & Managing Director at Tealium presents the topic “Why a Customer Centric Focus Means Ownership of Your Data Supply Chain.” Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. Tealium is backed by top venture investors; Bain Capital Ventures, Battery Ventures, Georgian Partners, Presidio Ventures, Tenaya Capital.
Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touchpoints, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the- center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.” Andy’s keynote shares tactical insights on how and why having a robust data strategy differentiates you from other brands.
Panel speaker Eve Fong, E-Commerce Manager at Nestlé Nespresso highlights “Many businesses still see their social media platforms as a one way messaging channel, treating them very much like print or worse, a bulletin board. The common line of thought here is that social media is ‘digital’ therefore they can post a message they want out very quickly. This is, of course as we know, pointless, given that organic reach is continuously dropping not to mention, it goes against the nature of what social media and the social community is all about. This also means that when the marketing department evaluates a social media proposal or approves content, they are not evaluating based on the right objectives and goals.”
Eve additionally comments “Also another common mistake is to treat social media as merely a channel similarly to offline channels rather than understanding that it is crucial to have a social media strategy along with a comprehensive plan which should include the social media marketing plan, communication plan, content calendar and last but not least, a social media crisis management plan. Many a successful brand has found themselves in the middle of a social media crisis simply because one ill-advised employee managing their social platforms has given the wrong reply at a crucial time.”
Keynote speaker Casie Lane Millhouse-Singh at Two Lane presents the topic “The Death of the Email: Messaging Apps and Chatbots.” Casie is the Director at Two Lane, an agency specialising in Facebook & Instagram Ads to drive ROI for growing companies and brands using the best-in-class targeting abilities in the digital ad market.
Casie highlights, “The era of email marketing is over. In some markets they are dying a slow death. In others, they are already dead. And it doesn’t matter how much money you spend creating these campaigns, how well they are designed or what type of headline you try now. A dead duck…. is a dead duck. So that’s the bad news. The good news? Well, just like CDs have been replaced. Email has been replaced by messaging apps and platforms. Lots of different businesses are using chatbots on messaging platforms and one can be right for you.”
Casie’s keynote shares tactical insights on Chatbots = what are the success stories, challenges and opportunities? How storytelling within messaging apps holds its own in today’s frantic media landscape. How to deliver pragmatic and effective mobile-first solutions on a tight budget. Chat Bot Etiquette even humans should all live by.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coached more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”
Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”
Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested in the Social Media Innovation Conference 2018, please refer to the below for event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
TalentCap Social Media Innovation Conference 2018 Set to Help SMEs to Maximise Social Media Marketing Opportunities.
Kuala Lumpur, Malaysia, March 26, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and offers SMEs throughout the Southeast Asia the opportunity to maximise their social media marketing opportunities.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.
Southeast Asia which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, has some of the highest penetration of social network usage among internet users of anywhere in the world. However, it is critical to take social media beyond simple information sharing. A platform looking to attract a large base of users must incorporate additional functions that add value to their experiences. Empowering users to buy and send gifts, shop for products and service and share and redeem coupons without leaving the platform are just some of the ways that a network can offer a product that truly gives its customers what they are looking for.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to Welcome on-board the Institute of Marketing Malaysia as a Strategic Partner at the Social Media Innovation Conference 2018. Institute of Marketing Malaysia (IMM) is a non-profit organization and the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. Founded in 1977, the institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members.
Datuk Sharifah Mohd Ismail, President of IMM highlights “Without marketing, businesses may offer the best products or services in the industry but none of the potential customers will know about it and sales may crash. In today’s marketing, social media plays a key role for business. Social media has evolved over the years from customer satisfaction to customer experience. The TalentCap Social Media Innovation Conference 2018 would greatly benefit IMM members especially among the SMEs in exploring ROI growth through social media to scale their business and penetrate new markets.”
Keynote speaker Cally Lo, Regional Account Manager at LinkedIn presents the topic “LinkedIn Talent Solutions: Stay on Top of the Recruitment Competitive Landscape.” LinkedIn is focusing on providing innovative talent solutions, and social media recruiting is becoming the norm.
Cally highlights, “The world has become more competitive in the talent acquisitions space. Given the global mobility of the average candidate, the freedom to switch companies at ease has become a challenge for businesses. With the more technically skilled candidates, these niche fields have intensified retention concerns to unprecedented rates leaving companies needing to become more creative in ways to acquire and retain specific types of talent.”
Cally’s keynote shares tactical insights on how to use LinkedIn’s Talent Solutions to stay on top of the recruitment competitive landscape – What are the growth areas within talent acquisitions? What is “talent intelligence” and how can it affect your business? How can a Business and HR Leaders stay competitive in the talent war?
Keynote speaker Eileen Ooi, Head of PHD Malaysia presents the topic “Merge: The Closing Gap of Technology and Us.” PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc.
Eileen highlights, “As we spend more time in the virtual world, machines will be more embedded in our lives and as machines get more intelligent we will reach a point where we become indistinguishable from one another. Technology and humanity will both symbolically and literally – Merge.” Eileen’s keynote provides tactical insights on the new age of advertising as merger of technology and humans happen.
Keynote speaker Tim Sae Koo, CEO and Co-Founder at TINT presents the topic “Why User Generated Content Marketing is on the Rise for the Modern Customer Journey.” TINT is a user generated content marketing platform that has helped over 5000+ brands in 172 countries deliver trust across all touchpoints by humanizing their marketing with authentic customer generated content.
Tim highlights, “The modern customer buying journey is far from simple and linear now. There is an increase of number of touch points that marketers need to provide content for their audience. Not just any staged and one-sided salesy content. People don’t trust those types of staged content anymore. Consumers expect relatable and personalized content as there is too much generic advertisement noise to filter through today. That presents marketers a massive headache with how much time and costs needed to keep up with personalized content demands from consumers on multiple marketing channels. Enter the UGC marketing world.”
Tim’s keynote shares tactical insights on; Why more top brands are investing in user generated content marketing now more than ever? How to easily implement an effective user generated content marketing strategy that’s also legally safe? What brands are integrating a quality user generated content marketing strategy across their customer journey?
Keynote speaker Maelle Pochat, Co-Founder and General Manager at TryandReview.Com presents the topic “User Engagement, Story-telling & Social Media Strategies: How FMCG Brands can learn from Niche Brands.” TryandReview.com is an independent website for genuine and non-paid consumer reviews in Asia which believes in giving brands the confidence to put their consumer voices front and center in marketing content strategies. Indeed, Beauty & FMCG brands can now leverage on Try and Review to get authentic user generated content and boost sales.`
Maelle highlight, “Niche brands embrace the rise of new technologies and social media marketing to deliver cheap and fast go-to-market strategies. We can see brands emerge overnight with marketing strategies based 100% on social media and user-generated content. They are agile and master to perfection the art of spotting market trends and tapping into it. FMCG brands can learn from them to run more customer-centric and authentic social media strategies.”
Maelle’s keynote shares tactical insights on; How to run customer-centric social media strategies? Analysis of niche brands strength in running powerful Social Media strategies. Tips for FMCG brands to increase authenticity in Social Media and reach out to new audiences.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”
Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”
Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
OneWorld Real Estate Announces Core Values to Boost 2018 Game Plan
OneWorld Real Estate unveils core values for creating positive impact and improved performance organization-wide.
March 13, 2018 /PRWIRE.asia/ -- OneWorld Real Estate has always considered a two-way communication to be the foundations of a strong organization. To foster solid relationships among team members through building a shared culture and a community of the same belief system, they have determined their 4 core values that will be the driving force of their organization across all agents.
Aptly acronymed LPPD, OneWorld Real Estate designed these core values with their mission and vision in mind:
- Loving – A loving heart should be the center of everything they do from intentions and motivations to actions and decisions. At the end of the day, love will guide a person to make the right call for the better good every time.
- Passionate – Essential to the real estate industry, an agent needs to be passionate about what they do to be able to push boundaries and pull through despite all the low moments in their career. To be successful, a person needs to endure and not give up easily.
- Positive – Attitude is everything and a positive one can lead a person out of dark times. A positive person is happier, more resilient, a better decision-maker, and performs at a higher level.
- Disciplined – Successful people are those who make a habit of doing what unsuccessful people don’t like to do. The ability to live a good life is controlled by each person and with a strong discipline, one can always push through and move to a greater height.
Believing in putting people first, the company regards being inclusive in their strategy as a means to foster a team of incredible talents to deliver wonderful results. With that in mind, the company held OneWorld Communication and OneWorld Boot Camp on 10th and 19th January 2018 respectively, in order to further strengthen the communication between team members and the management.
Highlights on both OneWorld Communication Day and OneWorld Bootcamp are available below:
Founder and Executive Director Amenny Chua said, “Through OneWorld Communication Day and OneWorld Boot Camp, we take our internal transparency to the next level where both the management and agents can communicate themselves in a very open and friendly way. We unveiled a set of core values along with 2018’s direction, as well as gotten feedbacks from the team on the key strategies that we roll out at the beginning of the year. It’s a very fruitful session to help ensure that the strategies are working for everyone.”
OneWorld Real Estate also aspires to create a better future for all by grooming their team members like family and providing a support system to help the agents achieve their goals. The events help make clear that no agent is alone as there is always support, and every challenge can be solved as a team. By encouraging communication, the company is looking for more constructive suggestions in order to help everyone in the team to craft a career they want.
Ultimately the company is looking to achieve organization-wide alignment through communication. By helping every agent despite team and culture differences synchronize onto the same path, all members will grow towards the direction of the organization’s goals.
“We want to create a culture where everyone, even the junior agents, is able to communicate their ideas and questions comfortably and without prejudice. It’s about trying to help everyone to achieve their goals which would go hand-in-hand with organizational goals. And it’s also about providing ample support while they get there. Growing is never easy but together, we will make it possible,” said Founder and Managing Director Aine Lee.
Some highlights of OneWorld Bootcamp 2018:
About OneWorld Real Estate: OneWorld Real Estate is a Malaysian real estate agency that prides itself on leading the field in full spectrum of real estate services. The company envisions itself to be a pioneering and innovative trendsetting global real estate firm. From their headquarters in Kuala Lumpur, the company is expanding its international profile and transforming its mission and vision to respond to the future of the industry.
Contact Information:
Name: Nicholas Yim
Organization: OneWorld Real Estate
Email: marketing@1world.com.my