Marketing – PRWIRE Asia

TalentCap Social Media Innovation Conference to Tackle SMEs Concerns and Struggles with Social Media Marketing.

April 05, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference is set to tackle SMEs concerns and struggles with social media marketing.

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.

As a global phenomenon, social media in 2018 has become an integral part of digital communications and will continue to evolve consistently to an unknown extent, at a surprising speed. Businesses are expected to leverage on the high penetration rate on social media to increase brand engagement and win new customers. More brands are getting involved in and relying on social listening tools which assists conversation tracking and facilitate the creation of customizable contents for specified customers. The current social media trends are pointed towards the use of chatbots and live streaming videos as dominant business tools and strategies.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the Global Entrepreneurship Movement (GEM) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.

Global Entrepreneurship Movement (GEM) is the first NGO from a developing nation that focuses on connecting, networking and fostering collaborations to internationalize Malaysia’s entrepreneurial ecosystem. To date, GEM has more than 10,000 affiliate members including corporate members and industry leaders, each with prolific achievements in their respective fields of work.

Founded in 2016, GEM aims to achieve its mission by organising and hosting entrepreneurial events and promoting interest in entrepreneurship through education, the press, general literature, exhibitions, competitions, and various other means. Some of GEM’s most notable events include: (1) ColossusINNO2017, a challenge which sees pioneering entrepreneurs pitch their innovative solutions to address issues within the South-East Asia region, (2) TENxCLUB, an exclusive club designed to recognize high-performing Malaysian startups, (3) GEM Magazine, physical and online magazine which brings the latest in innovative start-ups, cutting-edge technology, and trends in entrepreneurship, (4) eFM, GEM’s revolutionary online radio station which brings you a plethora of entrepreneurial goodies including captivating stories, unparalleled business insights, and business trends and (5) ‘Let’s Jam’, a monthly panel session which features key industry players who share insightful knowledge, and incredible stories from their entrepreneurial journeys.

YBhg. Tan Sri Dr. Mohd. Irwan Serigar Abdullah, the Patron of GEM highlighted “By placing greater emphasis on entrepreneurship via strategic programs, locally, regionally or at an international level, everyone will be provided opportunities to rise which will ultimately unleash the possibilities of creating jobs, spurring innovation and strengthening Malaysia’s leading position in entrepreneurship.”

Speaking on the progress we have made within the country, Dash GEM’s President, Dash Dhakshinamoorthy also stated that “The time has come for independent and private sector players to synergize and weave the ecosystem together by building trust, collaboration and most importantly, to be able to dream together to make the Malaysian entrepreneur truly global.”

He concluded by noting that “With conferences such as the Social Media Innovation Conference 2018 in Kuala Lumpur, it would give positive reinforcement toward GEM’s entrepreneurship ecosystem with key insights and tips on industry development from strategic thinkers.”

Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy”. GoCar Malaysia was recently acquired by Mayflower Car Rental, a subsidiary of Tan Chong Group. GoCar is currently the fastest growing legal car-sharing platform in Malaysia located in 80+ locations with 180+ GoCars on the road spread across Klang Valley and Langkawi.

Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.” Alan’s keynote session shares innovative and inspirational insights on the importance of team culture for an effective marketing strategy.

Keynote speaker Boye Hartmaan, Group CEO of Y Digital Asia presents the topic “Blockchain in Advertising”. Y Digital Asia is a digital performance consultancy in the Mountain Ventures SEA Group. Through their data driven approach, they create measurable and profitable digital solutions and campaigns for clients of all sizes. The Mountain Partners Southeast Asia (MPSEA) is the regional branch of Mountain Partners, building and investing in promising technology businesses across Southeast Asia through its network of venture building hubs located in Malaysia, Thailand, Indonesia and The Philippines.

Boye highlights, “Blockchain offers an ideal solution for all video content creators, from YouTube stars and influencers to vloggers and podcasters to freelance reporters and marketing experts.” Boye’s keynote session shares tactical insights on the promise on having blockchain in advertising, the way to utilise smart contracts with influencers and other stakeholders, and real-life examples of how to out-compete YouTube by using smart contracts and empowering influencers.

Keynote speaker Kishan S., Founder of ThinkSocial Asia presents the topic “Now is the Time for Social Media Optimization.” ThinkSocial.Asia is a social ad blog focused on Asia. Kishan founded the blog with the aim of generating conversations around the trending stories in the Asian World of Social and beyond. His previous work experiences include strategy, performance, ad ops, engineering and research roles in social media marketing. He has also managed social media campaigns for large consumer brands including McDonald’s, Singtel, Lux, Volvo Group, HTC and Cartier. In his day job at Socialbakers, a leading social media analytics firm, he partners’ clients to uncover business insights that help maximize their social media ROI.

Kishan highlights, “Declining organic reach of brand posts has become a norm. To offer yourself the best possible chance to optimize your social media ROI, it is vital to adopt social media analytics using a rigorous framework to facilitate the relentless iterations between planning, implementation and evaluation”. Kishan share tactical insights on a 5-point social media performance optimization framework, techniques for setting competitive KPIs, tips for uncovering content themes that resonate with your audience and key social media metrics for evaluating the effectiveness of your social media content.

Panel speaker Nowrid Amin, Social Media Strategist at IQI Global highlight, “Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or piece of land they can call their own. It is imperative for any real estate agent to use social media in marketing their businesses and listings. Social media marketing for real estate agents can set your business apart from the rest.”

Nowrid additionally comments, “We often hear complains that Social media marketing doesn’t work. It doesn’t work for you because you are not doing it right – that is the reason behind it. Most companies do not incorporate social media successfully into their marketing efforts. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results.”

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”

Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap Social Media Innovation Conference 2018 to Take Social Media Beyond Simple Information Sharing.

April 03, 2018 /PRWIRE.asia/ -- The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and to take social media beyond simple information sharing.

The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.

Social media is giving Southeast Asia brands new ways to engage in 2018. The TalentCap Social Media Innovation Conference 2018 highlights key trends in the region that brands should be well aware of as they seek meaningful reach and interact with new and existing customers. While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success. User engagement with brands on Instagram is currently 10 times higher than on Facebook and 54 times higher than on Twitter. Social storytelling is becoming more informal. It’s increasingly the norm for brands to be active on mediums like Snapchat, Instagram Stories, Facebook Live – places where social storytelling is informal and direct.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the SME Association of Malaysia (SMEAM) as a Strategic Partner at the Social Media Innovation Conference 2018.

The SME Association of Malaysia (SME Malaysia) was established in 1995 with the key objective of assisting the development of SMEs to make the sector one of the engines of economic growth.

Since its inception, SME Malaysia has organized various international conferences, seminars, award programmes, and educational and capacity-building programmes to educate, elevate, and provide exposure to members of the Association and the SME community at large. The Association actively engages in advocacy and consultation with key Government ministries and agencies to provide feedback on issues affecting SMEs.

Dato’ Michael Kang, the President of SME Malaysia highlights, “It is well-known fact that small and medium enterprises (SMEs) often lag behind when it comes to technology adoption, either due to the lack of financial means or human resources. Due to lack of expertise, SMEs don’t know how to go about going digital and they can only depend on their staff or someone else to do it for them and even if they have a website, they don’t really utilize it.”

The Strategic Partnership between SME Malaysia and TalentCap Social Media Innovation Conference 2018 is another initiative of promoting a great platform for the SME community to leverage on the power of digital marketing for elevating businesses to a new horizon in the age of digital economy.

Keynote speaker Dheeraj Raina, Managing Director at AdParlor presents the topic “The Future of Social Media Marketing and What It Takes to Win!” AdParlor has accumulated partnerships with Facebook, Instagram, Snapchat, Twitter, Linkedin, YouTube, DBM & Pinterest since its inception. Very recently, AdParlor has been rebranded to ada as part of an attempt to plug its capabilities beyond just its digital marketing platform. The platform, which is owned by AdKnowledge in a joint venture with the Malaysian telco Axiata, will now house its data science, technology, creative divisions under the name ada. AdParlor will now serve as a product under the ada umbrella.

Dheeraj highlights, “Southeast Asian consumers are far ahead in the tech and digital adoption and are pushing advertisers to catch up. Our markets are fast turning into mobile and digital first markets and in need of a hyper personalized digital marketing approach. It is time to think People based marketing as mainstream marketing.”

Dheeraj’s keynote shares tactical insights on what should you care for as a social media advertiser in this world full or disruptions? Why is programmatic marketing growing so fast & what are the opportunities for marketers? How to task every digital media spend on brand and business outcomes? Why the need to evaluate your social media ROI – How to ask the RIGHT questions and measure to get buy-in?

Keynote speaker Andy Clark, VP & Managing Director at Tealium presents the topic “Why a Customer Centric Focus Means Ownership of Your Data Supply Chain.” Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. Tealium is backed by top venture investors; Bain Capital Ventures, Battery Ventures, Georgian Partners, Presidio Ventures, Tenaya Capital.

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touchpoints, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the- center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.” Andy’s keynote shares tactical insights on how and why having a robust data strategy differentiates you from other brands.

Panel speaker Eve Fong, E-Commerce Manager at Nestlé Nespresso highlights “Many businesses still see their social media platforms as a one way messaging channel, treating them very much like print or worse, a bulletin board. The common line of thought here is that social media is ‘digital’ therefore they can post a message they want out very quickly. This is, of course as we know, pointless, given that organic reach is continuously dropping not to mention, it goes against the nature of what social media and the social community is all about. This also means that when the marketing department evaluates a social media proposal or approves content, they are not evaluating based on the right objectives and goals.”

Eve additionally comments “Also another common mistake is to treat social media as merely a channel similarly to offline channels rather than understanding that it is crucial to have a social media strategy along with a comprehensive plan which should include the social media marketing plan, communication plan, content calendar and last but not least, a social media crisis management plan. Many a successful brand has found themselves in the middle of a social media crisis simply because one ill-advised employee managing their social platforms has given the wrong reply at a crucial time.”

Keynote speaker Casie Lane Millhouse-Singh at Two Lane presents the topic “The Death of the Email: Messaging Apps and Chatbots.” Casie is the Director at Two Lane, an agency specialising in Facebook & Instagram Ads to drive ROI for growing companies and brands using the best-in-class targeting abilities in the digital ad market.

Casie highlights, “The era of email marketing is over. In some markets they are dying a slow death. In others, they are already dead. And it doesn’t matter how much money you spend creating these campaigns, how well they are designed or what type of headline you try now. A dead duck…. is a dead duck. So that’s the bad news. The good news? Well, just like CDs have been replaced. Email has been replaced by messaging apps and platforms. Lots of different businesses are using chatbots on messaging platforms and one can be right for you.”

Casie’s keynote shares tactical insights on Chatbots = what are the success stories, challenges and opportunities? How storytelling within messaging apps holds its own in today’s frantic media landscape. How to deliver pragmatic and effective mobile-first solutions on a tight budget. Chat Bot Etiquette even humans should all live by.

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coached more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”

Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”

Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.

For those who are interested in the Social Media Innovation Conference 2018, please refer to the below for event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference

Webist Solutions : Starting with A Quality Web Design

Wishing to have a good quality web design? Webist Solutions is a web development company that will help in realizing your dream. Approach us to get your website done!

Kuala Lumpur, Malaysia, March 07, 2018 /PRWIRE.asia/ -- Businesses tend to renovate their websites once in awhile due to one reason or another through a high possibility is to improve sales performance. However, the common scenario is that businesses are too rush on creating a brand new website and failed to consider what their new website design is going to do for them holistically. In fact, there are several parts of digital marketing strategy that needs to be taken into account to come out with a good quality web design. So let’s see how these elements could complement with one another and what impact they would trigger on the website design and in turn spurring digital marketing campaign up and running.

So let’s start with SEO. Usually, businesses would want to have a design makeover for their websites due to the fact that their websites do not meet the requirement for ranking high in Google search engine. The first thing that comes to mind when dealing with such case would be incorporating every element deemed necessary to have a high position on the Google search results page.

What elements need to be inserted into the websites exactly? Well if you are familiar with Google Adwords then you probably will be familiar with the keyword planner. So what’s the use of keyword planner? It allows you to search for keywords relevant to your business which is commonly searched by online users. So when you are generating contents for the newly redesigned website, write contents with the keywords you found. One thing worth to note is that websites nowadays tend to have duplicate contents. It is so common nowadays especially after the introduction of Panda people are spending countless time eliminating all the duplicated contents. The occurrence of such scenario is prominent in news pages and blog posts where the contents are actually being sourced out from some other sites or in the case of eCommerce sites, the product description pages are almost similar due to same products being sold and little difference is observed to make any significant changes. Hence be sensitive enough in writing your own contents, not to ‘overuse’ other sites’ contents on a large scale.

User Experience (UX)

A good design of your website includes easy navigation on the user interface, fast downloading speed, and user-friendly outlay. With all these elements playing a role to keep your audience hooked on to your website, remember to keep an eye on this important aspect.

Site speed or the downloading speed is now considered to be one of the ranking factors due to its implications on UX. Imagine yourself as an online user visiting a site and you have to wait for several moments just to wait for a simple text page to load, would you feel at ease browsing the whole website or just back out and navigated to another similar site? So it is significant that you incorporate suitable contents of manageable file size into your website to reduce page load time, or else you might be negatively affecting the UX of your website. Remember, when the speed of internet increases, so does user’s expectation of page load time and it is wise to reduce load time through several ways like compressing files or carrying out a full audit.

Visual elements play a thoroughly important part of your design. Bear in mind that the function of visual elements is to trigger an emotional response in user. Triggering the right emotion could drastically increase the UX of your website as users tend to have more interaction with your site. So your website need not necessarily have flashy or over the moon design which might complicate things. Keep it simple with sufficient degree of design just to attract user’s attention and bring out the interactive part within. You are safe with that.

Branding

There are two sides to a coin but people tend to spot something bad or negative more clearly compared to something good and positive. Users can easily get a feel of your website even though they might not notice the hidden technical malfunctions or specific elements that damage a site’s quality. So it is very unhealthy for your site to leave such a first impression on your visiting audience.

A user will browse through your site, develop first-hand impressions on it and rate it based on that impression. So you would like the user to perceive your website as something to ‘boast about’, in other words, has a good branding. However, people will have a notion that good aesthetic design reflects a good branding for example color, logo, fonts etc. But if your site is hard to navigate and troublesome to browse, it would ultimately lead to a catastrophic failure born out of sole attention on aesthetic aspect. So take note of your brand’s core value and make sure they are being reflected in every aspect of your website design so that your online brand image is well taken care of.

Mingle everything in one shot

All in all, spend some time considering what objective you wish to achieve when the idea of redesigning your website comes to mind as all of the above digital marketing strategies are of equal importance to execute. Emphasize on all aspects of your strategy to ensure every area is being covered in good terms. Be smart and attentive when designing your website and make sure to get it right at the first stage of design to avoid time and effort from being wasted.

Feel free to drop in any comments if you have a second thought on the digital marketing aspects which you think deserve to be mentioned? We shall discover new things together! Cheers.

Contact Information:

Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.

Webist Solutions – 2018 Social Media Trends

Social media industry presented consumer preferences, new features and fabulous brand opportunities. Few who knew about the changes beforehand were able to better capitalize on them while others missed out.

Penang, Malaysia, March 07, 2018 /PRWIRE.asia/ -- Last year, the social media industry presented consumer preferences, new features and fabulous brand opportunities. Few who knew about the changes beforehand were able to better capitalize on them while others missed out.

Do you know the trends that will be dominating the world of social media in 2018? To stand apart from your competition, take a look below to know the trends that you need to incorporate in your existing social media campaign.

# Chatbots with a Personal Touch

Social media sites present themselves as a terrific platform for advertising products or services. Now, when you do that, you will also have to entertain incoming messages on your social media account. These incoming messages need to be answered because otherwise you can lose potential customers! As an alternative to responding manually, personalized chatbots are now available to answer queries and enhance consumer engagement. Over 100,000 chatbots are used by Facebook alone to gather information.

# Short Videos

The trend today is not just to post images or pictures related to your products or services. Modern consumers look towards connecting with a brand on a more personal level and this is why, short videos are growing in popularity and so is live streaming. To compete with Snapchat, Instagram has already rolled out Stories and Facebook isn’t too far behind with its Facebook Live and also stories. Sit with your marketing team to come up with interested ideas for stories and videos.

# Augmented Reality

This is definitely not the first time that you must have heard about Augmented Reality. AR has been a part of social media trends since 2016, but industry stalwarts are of the opinion that 2018 is the year when it will really take off. 5 years ago, Google had introduced a pair of glasses that promised to bring AR to the mainstream. Today, several companies are competing to enter the AR sector, such as Facebook and Snap. For AR, one of the best applications will be social media.

# Gamification will become a reality

Interacting with each other is what users love, but they also yearn for game-like experiences. Over the past couple of years, several companies have already generated a lot of revenue from immersive gaming experiences and micro-transactions. This has resulted in apps being developed to cohesively integrate gaming and social media for an enriching experience.

# Accelerated Ad Growth

During the early days of development, the primary concern of social media platforms was to build a strong user base. Now that they have established that, their focus has shifted on gaining revenue. More advertising will be the slogan for social media sites in 2018. They will be simplifying the process of advertising by which entrepreneurs to established businesses can gain.

The above-mentioned social media trends may not completely change how consumers and brands use social media, but they will definitely make 2018 an interesting year. You must make sure that your social media campaign is up-to-the-minute so that you do not lose out on any opportunity to grow your business to the next level.

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Webist Solutions: Useful SEO Tips for your Website

This article explains about the use of effective SEO techniques in helping your website to be more visible and achieve a wider outreach.

Kuala Lumpur, Malaysia, December 30, 2017 /PRWIRE.asia/ -- Most businesses nowadays have their own websites, functioning as their online store, garnering online traffic to their sites and improve their sales accordingly. However not all businesses fare very well in the online world. The sole reason for that is their businesses are not visible enough in the search engine ranking list due to a lack of effort on search engine optimization, causing their website pages and contents to be not visible enough to the online audience, hence a low profitability as well. So what is SEO (search engine optimization) and what is the effective way in improving it?

Search engine optimization (SEO) refers to the practice of increasing the quantity and quality of traffic to your website through organic search engine results, thus improving the ranking of your website on the search engine results page. It is especially useful for businesses which have limited advertising budget and could not afford pay-per click services from Google. So let’s get started on some useful tips on how to work out a good SEO for your website.

Tips of the day!

1. Select good and related keywords to focus on.
The first step is to select a word or phrase in your business niche which your customers would normally key in the search engine to find the specific product,service or info. The most convenient way to do this is by using Google Keyword Planner, a Google SEOfree tool that will show you an estimate for any search phrase.
For example, when “plastic flower pot” is keyed in the keyword planner, it shows 408 monthly searches — higher than any other related combination of words. You will know this is the keyword you are going to focus on when drafting the contents of your website.

2. Research the competition.
Go incognito on Google search engine. Key in the keywords you discovered and research on the top 10 competitors emerging on the search results. What contents their websites display? Do they have social media linkage? Could you do better?

3. Write the best content in your niche!
Show your audience the best your business could offer. Brush up on the contents, images or even videos inside your website contents to make it as informative, attractive and quality as possible. Audience love good quality contents and splendid user experience, don’t they?

4. Insert the keywords in your page title, header, name and alt-tag of image, URL and in the post
Try to insert the related keywords in the stated section. Google algorithm will seek for keywords inside all the stated section to determine whether your contents are worth to be ranked higher than others. Of course do not overuse excessive keywords as well to avoid your contents become too keyword-oriented. Your audience will not find it interesting and might feel your contents too ‘rigid’ with all the keywords inserted.

5. Insert ‘internal links’ in your contents
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked internally by other pages on your website.
Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

6. Get external links.
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. This can be done through guest posting on other people’s website to increase your website’s awareness. The more external links your website contains, the more reference you will get through other websites external links.

Above are several really useful tips on how to do an effective search engine optimization. Hitherto SEO remains one of the focus of digital marketing in helping a website to reach its maximum potential. However these are not only the Google SEO guidelines where business can take advantage of, there will be constant updates from Google which will alter the guidelines some way or another in the future. Hence you should always keep constant notice on the changes and tune your website accordingly.

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Webist Solutions: Brace yourself with the power of Facebook Marketing in this Digital Age!

The article emphasize on the importance of Facebook Marketing and why audience should learn it as soon as possible.

Kuala Lumpur, Malaysia, November 11, 2017 /PRWIRE.asia/ -- Ever since Facebook took the world by storm, a lot of small businesses have grown with it’s presence. The industry of SME is blossoming while the big names are enjoying increasing revenue each year. How did Facebook help change the way businesses is being done or how did it shape the way businesses is heading to? Well obviously, Facebook has helped evolved all businesses to a digital form like never before. Currently, Facebook has almost 2 billion users and every person who has a smartphone or laptop will almost certainly has a Facebook account.

So what does this number imply? Looking at it at a business perspective, there are almost 2 billion consumers in the world where businesses can deliver products to them, gaining revenue in the process. The number is in fact, a humongous pool of consumers! Relate to that fact, Facebook is currently one of the largest social media marketing tools that enable businesses to reach as many consumers as possible in a wide range of field or products. Facebook has come out with all the required marketing tools infused in its social media platforms already and with the right strategy and consumer targeting, businesses would definitely see an increase in the amount of revenues.

Don’t have a clue on how to use Facebook as your marketing tool in this digital age? Don’t fret about it as Webist Solutions is providing comprehensive Facebook Marketing courses which caters to beginners all the way to advanced learners. Started as one of the leading digital consultancy firm a year ago, Webist Solutions has helped a number of companies and small business owners who are keen in learning more about Business to Consumer (B2C) marketing. We are ready to help you in brushing up your Facebook Marketing skills to a whole new level with our content which covers everything you need to know in order to achieve your business objective, rewarding you with a high Return on Investment (ROI).

So who would be your mentor or teacher in guiding you and your business? The director of business development of Webist Solutions, Johnson Ling will be your pillar of guidance along the journey of the course. He is a visionary strategist for the digital age and passionate in creating positive influence to business and society through data-driven creative marketing strategy. As an executive level digital strategist, he had the experiences in working with several high profile clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and even nonprofit organizations across the globe. Back to the times of tertiary education, he was studying engineering while, exploring this field and business is booming. After graduated with a degree in engineering, he dived straight right into this passion of his and the rest was history.

Join Webist Solutions and Johnson Ling in the amazing fun-filled journey learning the best marketing tool of all time. Facebook Marketing seemed to be a jargon which might scare some of you off but it’s in fact very easy to master and very useful in your business. The course is outlined in a clear cut, precise and easy way for beginners to understand but powerful enough to serve advanced learner. So what are you waiting for? It’s never too late to learn the best marketing tools to evolve your business onto the global scale!

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Digital Marketing Innovation Conference (#DMICON) Appoints PRWIRE As Official Newswire

The Digital Marketing Innovation Conference is appointing PRWIRE Asia as their official newswire, to augment its communication and maximize outreach across Southeast Asia and beyond.

Kuala Lumpur, Malaysia, November 07, 2017 /PRWIRE.asia/ -- PRWIRE Asia has today been appointed by #DMICON as the official newswire for the conference. The Digital Marketing Innovation Conference (#DMICON) is organised by TalentCap, and will feature contributions from major multinational corporations that is making an impact in Southeast Asia, including Microsoft, Google, DXC Technology, Oracle, Appier, Axiata Digital, Mindvalley, and more. Participants will leverage on the latest digital marketing tech and innovation to boost growth, penetrate new markets and effectively reach out to regional customer base in Southeast Asia.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide. PRWIRE Asia will conduct exclusive interviews with speakers, and land these interviews on influential sites with global authority and reach. PRWIRE Asia’s Yi Yun Lin will also be present at the conference as a keynote speaker, sharing his own expertise on digital marketing, and his forecast of the major trends for the future.

#DMICON keynote features; Michal Golebiewski, Chief Marketing & Operations Officer of Microsoft Malaysia, Pankaj Khushani, APAC Head of Google Analytics 360 & Doubleclick Suite (Google Singapore), Fabrizio Caruso, Chief Revenue Officer of Appier, Muhammad Faisal Gazi, Head of Applications of Oracle Digital (ASEAN & SAGE), Achim Granzen, Chief Technologist Analytics of DXC Technology (AMEA & ANZ Regions), and others.

The event will take place at the Grand Millennium Kuala Lumpur on the 29th-30th November 2017, with full details of the schedule, talks, stands, and events available on their website. If you are a business leader, marketing professional, an entrepreneur who is looking at achieving extraordinary results in 2018, #DMICON is for you!

A spokesperson for #DMICON explained, “We are thrilled to bring PRWIRE Asia on board as our official press release newswire. Press releases are an important part of raising awareness for any business or event, and PRWIRE Asia has an impeccable reputation for seeding news in the world’s most influential media outlets and news system. The conference will be invaluable for any business looking to improve their digital marketing strategy in the coming year and will feature a breadth of insight that cannot be found anywhere else. We are confident this partnership will result in increased exposure for the conference and help us shine a spotlight on the top-notch CMOs, CTOs, and digital marketing leaders the event will feature.”

About #DMICON: Digital Marketing Innovation Conference (#DMICON) is a two-day tactical conference happening on 29-30 November in Kuala Lumpur. #DMICON is led by top-notch strategic thinkers, taking deep dives into digital marketing tech, innovation and strategic topics that are designed to provide actionable results on your business. Scale up your business in 2018! Reserve your spot at #DMICON Now!: www.talentcap.com/dmicon

NOW OR NEVER by Marcus Teoh Hits #1 Bestseller in MPH Bookstore

Kuala Lumpur, Malaysia, October 27, 2017 /PRWIRE.asia/ -- Launched at the end of September, Malaysian entrepreneur Marcus Teoh’s first book “Now or Never” hits No. 1 weekly bestseller in MPH bookstores across the country. Since its availability in stores, “Now or Never” quickly gained popularity and shares the leaderboard with other bestselling books like “Jack Ma” by Kanyin, “Elon Musk” by Ashlee Vance and “Blue Ocean Shift” by Renée Mauborgne and W. Chan Kim.

Despite not spending a cent, Marcus has again proven that Entrepreneurs can market their products via Facebook with zero budget. Practising his own methodology, his marketing went so well that the book ran out of stock in the two largest outlets of MPH Bookstore after less than a month of its publication. “Now or Never” has won readers over with its realistic descriptions on actual business scenarios as well as the proven, purpose-designed business strategies that can be duplicated onto one’s business. In the true spirit of entrepreneurship, Marcus also discussed his own failures and setbacks on the route to becoming an inspiring speaker and business consultant.

Marcus started writing the book when he was facing one of the hardest periods of his life. Business wasn’t good and his relationship had failed. Despite being down emotionally and financially, he decided to do something “big”. He advised those who are facing major life challenges to look inside and work on oneself.

Entrepreneur and professional trainer Marcus Teoh sharing his entrepreneur journey to fans who came to the book signing event last week.

“Avoid buying expensive stuff that you believe will help you. You MUST believe that you have the power in your mind, your heart, and your hands! Believe and achieve! Dreams become reality when you say to yourself “I MUST”! One year ago, I decided to do something that will make myself, my family, and my friends proud. Today I am very happy and proud to share this very beautiful milestone with everyone.” said Marcus.

Bestselling book “Now or Never” by Marcus Teoh is available in the following locations:The Book Garden by Sinaran @ Atria Shopping Gallery, Kinokuniya Kuala Lumpur, Kinokuniya Singapore, and nationwide outlets of MPH Bookstore, Times and Borders. Or get it online at www.marcusteoh.com

“When I read it, I cried. Most of the thing Marcus wrote are exactly the truth about being an entrepreneur.” – Vera Joan Dingle, Landscape Consultant

“It’s an excellent book for entrepreneurs who don’t know how to proceed. You can’t go wrong if you follow the basic steps. It has inspired me for many years now. I even bought one for my daughter, and I hope it will inspire her as she gets older.” – Adi Affendi, TV Host.

For readers who would like to meet Marcus in person, he will be hosting a book sharing session on 25th November 2017 from 3pm to 4pm, at MPH Bookstore Mid Valley.

About Marcus Teoh: Marcus Teoh hails from Malaysia. Entrepreneurship was his passion, and after transforming multiple business ideas into fully-fledged businesses, he realized his true calling was in teaching. Today, he speaks to, consults, and trains aspiring Entrepreneurs and Start-Ups, as well as gives Motivational Talks, Facebook Marketing Training, and sharing practical takeaways from his own experience and lessons. Marcus is engaged by property companies, direct sale companies and SME business owners to help them attract business via Zero Budget Facebook Marketing (#ZBFM). The class has since attracted more than 1,000 passionate entrepreneurs. For more information please visit: marcusteoh.com/fbmarketing

Reimagining Southeast Asia’s Digital Marketing Leadership & Strategy For The New Paradigm

Kuala Lumpur, Malaysia, October 24, 2017 /PRWIRE.asia/ -- Outbound marketing has held sway for more than a hundred years. Paid advertising, whether in newspapers, on the radio, on TV and billboards, or across every webpage, has been business as usual even in the 21st century. This advertising amounts to an intrusion into people’s worlds – an interruption of their activities to demand their attention and instruct them as to what they should buy, usually through manipulating what they think, feel and do.

That time is at an end. Customers have become more savvy to the existing marketing channels, and ferocious competition has meant individuals have become very adept at switching off the ‘white noise’ of paid advertising – seeing it only as nuisance, never as opportunity.

The answer to this crisis is personalization. For businesses in South East Asia, this revolutionary new attitude to advertising represents an untapped opportunity. There is still space for businesses to become pioneers in omnichannel marketing, and deliver outstanding customer experience to their audiences.

Today, DMICON will be previewing some of the latest industry insights and inspirations on how brands can redefine their identities for the 21st century, creating a more responsive approach that allows brands to be what each customer needs them to be. Drawing on real life inspiration from this market will help to establish a new mindset among SEA business, enabling a convergence around a better style of post-modern marketing.

Success Stories Of Omnichannel Marketing

L’OREAL

L’Oreal is one hundred years old, and yet their marketing looks as if it was invented this morning, across more than 30 iconic brands.

They have created Snapchat filters that apply makeup to selfies, creating an augmented reality that previews their product in use with extreme personalisation.

They have created a YouTube channel with rapid-fire tutorials, teaching people how to contour in 20 seconds, solving problems and building confidence in their target consumers.

They have shifted from solely celebrity endorsements to more relatable influencers, moving with how their market has evolved.

When you talk to their marketing teams, they refer to this as “changing the way we tell our stories”, and that’s the most important thing to be learned from them.

New touch points, new strategies, new ways of engagement, all prioritizing the relatable, personal, empowering aspects of modern marketing.

SEPHORA

Sephora are using omnichannel marketing to create new, integrated experiences. Designed like a showroom, their new Toronto store offers people free makeovers using digital apps informed by Sephora + Pantone Color IQ touchscreen tablets. This allows the company to give personal recommendations to shoppers on what shades and brands of foundation, blush, and more they should be using. There is even a Fragrance IQ to allow people to discover new perfumes.

This seamlessly blends the digital and real worlds, with products available in store, after a journey guided by technology. The company talks about evolving the experience for the client, in response to shifts in consumer behavior.

The company has also developed Sephora to Go, a mobile app that emulates the knowledge of a personal shopping assistant to provide valuable recommendations. This app was developed after consumer data revealed shoppers used their smartphones to look for reviews while in store. The app is there to provide confidence in consumer decision making.

Their “pocket contour class” performs a similar function – people won’t buy products they don’t know how to use. The class provides real value for free, while showcasing the product advantages and filling in the knowledge gap, allowing people to feel confident in using the product. This both removes fear, and creates need.

By integrating their retail and online customer experience, they are enriching the brands impact on consumers in a way that directly benefits them. Selling products is now a small part of a whole world.

DECATHLON: eXperience

Decathlon is a worlwide sports store that has just opened a new location in Singapore. Unassuming and utilitarian, the store places its emphasis on products and an open-world, sandbox approach similar to popular games like Minecraft. You can try our or combine any items available, enabling you to bounce on the trampolines and ride bikes around the store.

Singapore’s head of marketing Clarence Chew is just 28 years old. He is part of the millennial market that promises to prove so lucrative in the decades to come. Instead of buying and carting large and unwieldy sporting equipment home, after negotiating queues at busy checkouts, individuals can try out everything they like, then place an order through an integrated platform and have the items delivered direct to their homes.

This new kind of hybrid online and real-world space has been described as “click and mortar”, allowing people to browse 13,000 products for sixty five different sports without feeling utterly overwhelmed. Using data collected from user experience in the industry’s third largest R&D facility worldwide is allowing the company to change their approach based on feedback, to align their provision with user behavior informed by Growth Hacking methodologies.

The ways in which these brands are transforming their approach to consumer-focused business is making clear the revolution that is about to hit the mainstream. Businesses can learn from these inspiring examples and action similar approaches for their own products and services.

The Three Commandments Of Omnichannel Marketing

Unification and Alignment – all teams and departments, from R&D to marketing and PR to customer services, must work together to help create the different dimensions that contribute to a single experience, based on the same information about customers, the same principles, and driving toward the same outcomes.

Data Analysis – Actions should be informed by data & analytics on user behavior, experience and feedback. Use data to analyze and assess problems and generate innovative solutions harnessing a combination of technology, staff and products.

Impact – With a vision and information informing action, obstacles to action must be removed or heavily streamlined to allow for rapid results. Things are evolving more quickly than ever, and maximizing alignment between teams, insights and actions will allow companies to more rapidly express compelling experiences.

Expressions Of These Commandments In Business

RCT Comms – make sure that in addition to reflecting the tone of voice and aspirations of the brand, communication is Relevant, Compelling and Timely.

Push Relevance – relevance is the first thing on this list, and it must be the first priority informing your approach to any business challenge. In omnichannel marketing, this means catering to a customer’s shopping habits, including when, where and how they like to shop. It means tracking customer data and keeping it accessible, so order history can be used to predict future needs and behavior. It means creating new products based on an analysis of needs currently being met, and needs being fulfilled elsewhere.

Loyalty – Creating an omnichannel campaign is about leveraging every touchpoint to create a sense of community and cohesion around a brand for warm followers and new audiences alike. A brand must be a mission and a personality, as well as a solution. Loyalty programs are the classic expression of this tendency, rewarding those who keep coming back for more. But much more can be done, and personalized experiences based on actionable insights around individuals will create the engagement that is now missing from traditional marketing.

A Huge Opportunity

Omnichannel marketing is an opportunity for us to reimagine and redefine what South East Asian business looks and feels like to consumers. It is also a cutting-edge world in which this region has the potential to lead the world. This in an opportunity not to be missed.

If you want to learn more about this augmented approach to leadership and strategy in the new age of consumer marketing, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

What Next In 2018? Riding the Wave of Digital Marketing Southeast Asia

Kuala Lumpur, Malaysia, October 10, 2017 /PRWIRE.asia/ -- Digital marketing revolution has long since taken place, and companies must now compete in a whole different world. The markets are more turbulent than they have been for generations, creating both opportunities and risks, and the pace of new product and service development has accelerated considerably.

Globalization and the digitalisation of many businesses is making the market more anarchic than ever, creating fierce competition where new players enter the game every day with something new and innovative to offer. This is all happening around you right now, and that means only one thing: stagnant businesses will die.

Today, we offer a preview of how the digital marketing landscape will look in the coming year, and how businesses can effectively catch the next great wave in digital best practice to keep pace with the competition and make themselves stand out from the crowd.

Before we begin, we’ll give you the marquee term for the next twelve months: omnichannel marketing.

This will be your key to audience development, conversion and business success in the future.

What is Omnichannel Marketing?

Omni (all) channel (touchpoints) – omnichannel simply means using every platform available to you to promote your products. The mastery comes in delivering a consistent experience across all of these platforms, and making that experience seamless.

Nowadays, individuals are starting their consumer journey on one platform, but may well complete that journey on a separate platform, device, or even in person. Someone may see an ad on Facebook on their phone during their commute, check out the website on their laptop when they get home, then visit the store to make a purchase.

Omnichannel really means every channel, and that includes new and emerging channels as well. Both virtual and augmented reality have emerged into the mainstream market for the first time in 2017, and can be used to create outstanding and unique customer experiences.

Ensuring you can guide people toward these actions across all of these different platforms with a consistent tone, messaging and brand is what makes omnichannel marketing so compelling.

The key to success in omnichannel marketing is effectively bridging the offline and online world, creating a consistent and cohesive campaign across all touchpoints, and most importantly, delivering a personalised experience.

Customer Experience

The primary objective of omnichannel marketing is to create a seamless customer experience. That said, this experience must also be positive and compelling. If you feel your business has had a lapse in strategic vision, making this the center of your efforts will doubtless help you reverse this trend in the coming year.

To begin creating a compelling experience, you need to know who your customers are, what your customers buy, and why they buy it. You need to understand their needs and fears, and how your products or services fulfill those needs and alleviate those fears.

There’s a wonderful scene in The Prestige that talks about the importance of showmanship (or experience) in selling a trick (or product) to an audience. Magic excites because it feels extraordinary – more real than real. It plays on the need to believe in something greater, on our in-built curiosity and imagination. In also alleviates our fear of the banal – that life is insignificant, ordinary, and terrifying. It gives hope, and childlike wonder. People don’t watch magic for the illusions, they watch it because of what it makes them feel. The experience. That’s how magicians ‘sell’ – how will you do it?

So, how do you go about finding all this out?

Big Data and Analytics

In order to better understand the people you are providing an experience for, you need to analyse data. Before, this market research would be difficult, time consuming, expensive, and riddled with problems in methodology. Now, Data & Analytics are more accessible than ever.

The current trend is to do away with trends – stop looking at data sets as a global analysis and start breaking them down into smaller niches that will give more clues as to how to compel people more specifically.

By crunching the data down, you can begin to provide 1:1 marketing – personalised experiences for individual clients. By following a person’s path across social media, websites, stores and even phone calls, and collating that data into a journey, you can better understand how to integrate that journey using originality, storytelling, and optimization.

The technology is now available to track these journeys, using machine learning algorithms to stitch together data from disparate sources. This enables you to remove roadblocks on your path to marketing innovation. It can even help you create better products.

Growth Hacking

The omni-ness of omnichannel marketing means that the flow of information created can go both ways. As well as understanding and providing better experiences for your customers, you can also utilize their feedback, insights and responses to shape and iterate your products and services.

This is known as growth hacking – pivoting quickly in response to rapid experimentation, identifying the most efficient way to grow your business in response to user needs.

Growth hacking can help you jump-start your business from growth stalls and stagnation, by throwing away your old assumptions and starting with a blank slate, with the direction dictated by concrete results.

Growth hacking borrows a lot of cues from the scientific method of testing hypotheses to collect data, then build actions based on the interpretation of that data. As in science, there is a lot of ‘failure’, but this is seen as an opportunity to learn and redirect energy in response to feedback. Failure isn’t failure, it’s the acquisition of knowledge that better illuminates the path toward better results.

Data capture and interpretation can help streamline this process. It provides the insight needed to use growth hacking methodology when developing every aspect of the business, from campaigns to products and services.

2018’s Holy Trinity

Omnichannel marketing, data analysis, and growth hacking. These are the three keys that will unlock greater success in 2018’s ferociously competitive market. Using this unique combination can transform your company’s processes in both public facing and internal applications. If there’s one takeaway from this article I want you to remember, it’s personalisation. The more you can deliver experiences that positively affect individuals in a real and meaningful way, the more success you will have.

If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon