International Distribution

PUC and Smuzcity Roll Out JDX Presto Concept Store on 12.12

Kuala Lumpur, Malaysia, December 12, 2019 /PRWIRE.asia/ -- JDX Presto Concept Store, the largest cashless concept store in ASEAN, celebrates its official grand opening at Quill City Mall KL today. The partnership between PUC Berhad (“PUC”) and Smuzcity Berhad (“Smuzcity”) in launching their first Online-to-Offline (“O2O”) store signifies the joint effort of the two parties to create a cashless retail scenario in Malaysia.

Grand opening of JDX Presto Concept Store on 12.12 at Quill City Mall KL officiated by:
– Senior Vice President of Quill City Mall KL, Justin Liew (L-1)
– Group CEO of Quill Group of Companies, Koong Wai Seng (L-3)
– Group MD & CEO of PUC Berhad, Cheong Chia Chou (L-5)
– Senior Manager of International Business Division Supply Chain & Logistics Dept. of JD Logistics, Gary Sun (L-6)
– Y.M. Tengku Dato’ Hishammuddin Zaizi bin Y.A.M. Tengku Azman Shah Alhaj (L-7)
– Acting Chairman of Malaysia Digital Economy Corporation (MDEC), YBhg. Dato’ Mathialakan Chelliah (R-6)
– Founder of Smuzcity Berhad, Kent Lee (R-5)
– Group Executive Director of Quill Group of Companies, Dato’ Ar. Michael Ong (R-3)

Spanning a total 50,000 square feet in the strategically located Quill City Mall KL on Level 3 (Lot 63, 63B and 72), JDX Presto Concept Store hosts products from a host of brands covering categories such as Electrical Appliances, Gadgets, Health & Beauty, Home & Living, Fashion and Food & Beverage, with a total of up to 3,000 Stock Keeping Units (SKUs) from J.Zao, as well as other top selling products from China and the ASEAN region.

It is easy to begin shopping around the store. Shoppers just need to scan the QR code of their selected product with the Presto app and enjoy a hassle-free payment experience by checking out with the eWallet named PrestoPay in the app. Shoppers can opt for on-the-spot self-pickup or for convenient delivery to doorstep, supported by JD Logistics, the logistics affiliate of JD.com, China’s largest retailer.

Shoppers can take a break from their shopping sprees and enjoy some refreshments from the AI- and RFID-powered JDX Presto Unmanned Fridges, developed by JD Logistics’ logistics innovation lab, JDX, that are available at the in-store cafe. By scanning the displayed QR code with Presto app, shoppers are able to unlock the fridge and pick their favourite products off the shelves. Payment will be deducted from PrestoPay accordingly after the door is closed.

In line with the government’s roadmap to transform Malaysia into a cashless society, PUC has fully embraced digital finance, from the inclusion of PrestoPay to the introduction of micro-financing facility, PrestoPay Credit Financing to its ecosystem. At JDX Presto Concept Store, every transaction is cashless and seamless.

Group Managing Director and Chief Executive Officer of PUC Berhad, CHEONG Chia Chou said, “We proudly launched Presto two years ago, and along the way, our teams have worked relentlessly to gradually enrich Presto with various digital offerings. Today truly marks a great milestone on our journey, with the grand opening of our first ever O2O store. We are excited to extend to Malaysians the opportunity to first explore JDX innovations via PrestoMall and then complete the shopping journey by visiting JDX Presto Concept Store or vice versa, as we believe that the integrated experience is important for consumers to touch and feel the actual products, providing a sense of certainty to consumers with lesser or no experience in online purchase.”

Cheong added, “The symbol for Presto is a rabbit. It was chosen as the central character due to its fun-loving personality, its alertness, its ability to navigate challenges effortlessly, and the way it sprints and leaps at lightning speed, reflecting the brand’s propensity for growth. With the launch of our first O2O store, shoppers are welcome to meet and take a photo with Presto, doubling the joy of shopping with fun and interactive elements. Presto-themed merchandise is also available in the store for Presto lovers.”

Founder of Smuzcity, Kent Lee Kian Yan shared, “We are proud to leverage JDX technology to bring increased cashless convenience to shoppers in Malaysia through homegrown super app Presto.”

“Ever picture yourself shopping in shopping mall without your wallet? With a smartphone in hand, your shopping journey is now good to go. Together with PUC, we are committed to add a touch of innovation to the retail scene, redefining and shaping a unique O2O shopping experience for Malaysians,” Lee added.

Official venue partner, Group Executive Director of Quill Group of Companies, Dato’ Ar. Michael Ong said, “Our retail mall offers utmost support to the adoption of digital payment that is a win-win for both shoppers and sellers. Back in May, Presto held their first Cashless Raya Bazaar at Quill City Mall KL to encourage and educate consumers to go cashless while shopping for their Raya needs, which saw a success. We are more than delighted to be part of their adventure in the retail scene.”

Senior Vice President of Quill City Mall KL, Justin Liew added, “As Quill City Mall KL is repositioning itself towards the ‘phygital’ era, JDX Presto Concept Store is very much aligned with the direction we are moving forward. That focuses on consumer-centric technology infrastructure that facilitates the interactions between the consumers and brands. Thus, we are very excited to be able to collaborate with both parties closely in a set of exciting activities; such as, expanding home-grown brands to the international platform.”

In conjunction with the grand opening of JDX Presto Concept Store, the first 300 shoppers will be eligible to purchase selected SKUs at only RM12.12, limited to one item per shopper. Queuing starts at 8am and the doors are open to public at 11am on 12 December 2019. Continuing the celebration, until 15 December 2019, shoppers can spot and scan QR codes placed in the store and the mall to earn free PrestoPay Credits, which can then be spent in store and on any services on Presto.

Adding to the shopping pleasure, 5 shoppers who spend a minimum of RM50 in the store with PrestoPay from 12 December 2019 to 31 December 2019 will have a chance to win a pair of Hong Kong Disneyland Theme Park admission tickets.

Head to Quill City Mall KL and indulge in the joy of shopping now!

Presto app is available for download at Apple Store and Google Play. For more information about Presto, kindly visit https://www.prestouniverse.com/presto.

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About PUC Berhad
PUC Berhad (“PUC”) was incorporated in Malaysia on 3 November 1997 by China Founder Group. It was listed on the ACE Market of Bursa Malaysia Securities Berhad on 8 April, 2002. Throughout the years, PUC and its subsidiaries have built a solid foundation in integrated media services and payment solutions. In mid-2007, the Group embarked on a digital business journey. Today, the Group’s digital services include financial technology related services, new media, eCommerce, mobile payment, digital imaging, and artificial intelligence. These continuous efforts are in line with the Group’s vision to be a key homegrown digital ecosystem creator. For more information, please visit www.puc.com.

About Smuzcity Berhad
SMUZCITY® Berhad is a public limited company founded on 2016, based in Kuala Lumpur, focuses on rapid urban transformation, defining and nurturing next generation’s need, shaping a smarter habitat for greater freedom. Smuzcity is principally involved in providing O2O solutions based on ‘unmanned’ and ‘cashless’ concepts, allowing users to experience a futuristic lifestyle through technology applications such as Artificial Intelligence (AI) BOT, facial recognition, e-wallets, virtual reality and Internet of Things (IoT). For more information, please visit www.smuzcity.com

About Quill City Mall Kuala Lumpur
Moving forward towards the year 2020 Quill City Mall KL will be repositioning itself as a “phygital” mall that creates a physical space, with consumer-centric tech infrastructure that facilitates the interactions between consumers and brands throughout the shopping experience. Housing various new tenants on board to build their very first “phygital” concept stores in Malaysia naming JDX Presto, E-Sport Arena and UniKL. Located in the heart of Kuala Lumpur, along Jalan Sultan Ismail and spans across with a net lettable area of approx. 780,000 sq.ft. A myriad of retail experiences ranging from fashion and lifestyle, dining, entertainment, accessories, home furnishing, cosmetics, healthcare, food & beverage and a whole lot more under one roof. Signature anchor tenants H&M, Kurasi, Red Lobster, GSC, Celebrity Fitness, AEON MaxValue Prime, Ashley Furniture Homestore, Watson, Miniso, Aragan Yokocho and The Whitehouse.

Media Contact
Grace Chang
PUC Berhad
T: +603-2719 1019
E: grace.chang@puc.com

Lye Yng Shin
PUC Berhad
T: +603-2719 1025
E: yngshin.lye@puc.com

SharifahSister X ByThian Jewellery Collaboration Exclusive Private Preview

Sharifah Sisters to Launch Jewellery Collection

Kuala Lumpur, Malaysia, December 12, 2019 /PRWIRE.asia/ -- Sharifah Sisters to Launch Jewellery Collection

From Left to Right : Tania / Partner of Bythian Accessories, Teresa Thian / Founder Of Bythian, Sharifah Amani, Sharifah Aleya, Fatimah Abu Bakar (Sharifahsisters’s mother), Syed Zainal Rashid (Sharifahsisters’s father), Sharifah Aleysha, Sharifah Aryana, Thian Siew Kim / Co- Founder of Bythian

‘Sisters for Sisters’ may very well be the tagline for SharifahSistersXByThian, a luxury jewellery collection to be launched on December 6, 2019.

Inspired by some of nature’s tiny beautiful creatures, SharifahSisters, in collaboration with ByThian, will proudly present its first ever luxury jewellery collection designed by the Sharifah sisters.

The Sharifah sisters – Aleya, Amani, Aleysha and Aryana – are known in the entertainment industry as actors, directors, producers, writers and show hosts. They have recently added public relations to their list.

A team-up with ByThian, a Malaysian women’s apparel and jewellery line founded and owned by the Thian sisters, Teresa and Siew Kim, led to the creation of an exquisitely young and vibrant collection of jewellery inspired by these personalities and their fascination for fireflies, butterflies, dragonflies, lady bugs and ants.

“It was challenging to come up with one major concept to represent four strong personalities, so we went with capturing the essence of who they are individually,“ says Teresa. “This new collection is therefore, like the Sharifahs, quirky, colourful, dainty and elegant.”

“This is a celebration of all sisters. Sisters who work together, stay together,” she says, adding that she and Kim were drawn to the Sharifahs because of their close bond.

The SharifahSistersXByThian launch will be held at Define: Food in The Boulevard, Mid Valley City on December 6, 2019 at an exclusive sitdown luncheon preview.

(SharifahSistersXByThian collection will be available on the ByThian website beginning the 6th of December. The pieces can also be purchased at the ByThian store in 50-A, Jalan SS21/58, Damansara Utama 47400 Petaling Jaya, Malaysia)

For more product photos, please refer to this link:
https://drive.google.com/open?id=1fNG4wcPydRysyjQ2BATBmJGRQszyH7Xk

Do refer below short description for each product:-

Monarch Butterfly Earring
I was inspired by the Monarch Butterfly’s journey for hibernation because every year millions of Monarch Butterflies make the 4000km journey for hibernation. How they manage to find the exact path to their hibernation spot every time amazes me. Fragile wings and a short life span are no match for an indestructible will.

Ladybug Earring
The lady bug never fails to lift my spirit. I tend to find them by surprise and when I do I am in awe that such a tiny creature can almost appear from anywhere. Considered to be a lucky bug in some cultures I would like to think my ladybugs will bring its owners happiness and luck too.
Selling Price :
Butterfly Earring : RM280
Ladybug Earring : RM180

Ant Choker & Ant Bracelet
I chose the ant because of their ability to carry 1000x their strength, the fact that they are beautiful artists and architect and their love for society. I wanted to remind myself that I can be capable of these things and many more. I also wanted to inspire any other person, young or old that they could do the same.
Selling Price
Ant Choker : RM280
Ant Bracelet : RM220

Dragon Fly Brooch Pin and Orchid Brooch Pin
Dragonflies are known to be fast, agile fliers, sometimes migrating across oceans, and often live near water. They’re also resilient. Fossils of dragonfly ancestors have been found from 325 million years ago. Fits my life mantra to a T! : always stay on your toes and never give up.
Selling Price :
Dragon Fly Brooch Pin : RM190
Orchid Brooch Pin : RM190

Firefly
The firefly, gorgeous to watch and witness. They don’t even know how beautiful they are because that’s just how they are. I had to choose the firefly, I have always been fascinated by them.
Selling Price :
Firefly sets (Necklace & Hairpin) : RM280

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This media release has been prepared by ByThian & Artitude Productions for immediate release. For further enquiries, please contact:

ByThian & Artitude Productions
• Aryana ǀ +6012 8099 620 ǀ artitude.prods@gmail.com

Website : https://www.bythian.com/ IG : bythian_official

Hashtag: #sharifahsistersxbythian
#bythianaccessories #bythianofficial

DS Interactive Sdn Bhd
• Tania Tan | +6016-336 9919 | tania@dsinteractive.co

Malaysia-China Drama ‘The Cheng Ho Series’ to Cost RM178mil

Kuala Lumpur, Malaysia, November 05, 2019 /PRWIRE.asia/ -- Malaysia-China ties marked another milestone as both countries formally join hands to film an epic biographical series of historical figure Cheng Ho, taking the People-to-People Bond under Belt and Road Initiative (BRI) to another level while gearing up for Malaysia-China Cultural Tourism Year 2020.

From Left to right: CEO representing FINAS, Mr.Ahmad Syazli Muhd Khiar, China Popular Artist, MS.Zhao Qian, Executive Director of Trillion Film Group, Mr.Tee Kai Shiang, Chairman Of Trillion Film Group Dato Jerry Wern, Co-Founder CEO Of Hainan Xiuhai Culture Development Co., Ltd. , Mr. Sam Shung, CEO Of Trillion Film Group Mr.Ken Yuen, Deputy Minister of Domestic Trade and Consumer Affairs, Malaysia.YB Chong Chieng Jen, Press Officer to Ambassador of China to Malaysia Mr.Tang Tang, Television Production Committee China Alliance Of Radio, Film and Television, Mr.Li Gang, Chief Advisor of Chengho Series and Famous Scenarist, Mr.Ai Anjun, Vice Chairman Of Trillion Film Group, Mr.Melvin Ong, Vice-General Secretary Of Television Production Committee China Alliance Of Radio, Film and Television, Mr.Lu Bo, COO of Hainan Xiuhai Cultural Development Co., Ltd. MR.Gao Qiang

Malaysia-based Trillion Film Group and Trillion Production are entrusted by China International Culture and Artistic Centre (CICAC) to manage the filming of “The Cheng Ho Series” in Malaysia. They signed a memorandum of understanding (MoU) in Kuala Lumpur today to officially mark their cooperation, which is witnessed by Deputy Minister of Domestic Trade and Consumer Affairs Chong Chieng Jen.

The Series involves key entities of China such as the Publicity Department of the Central Committee of China (CCPPD), State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT) and China Central Television (CCTV), which reflects the series’ significance and the anticipation of Chinese officials.

60% of the Series will be filmed in Malaysia, particularly in Melaka and Johor Bahru with crew members originating from Malaysia and China.

Involving a budget of RMB300 million (approximately RM178 million), it is expected to take 8 months to finish filming. Malaysian input accounts for more than half of post-production.

“The Cheng Ho Series” is the first ever Malaysia-China large-scale epic series since the establishment of diplomatic ties 45 years ago. To be released in 2021, it reflects the strong bond between both countries and signifies more great things to come.

Stories of Cheng Ho are commonly known through books but rarely presented in the format of a series. The Series is expected to let viewers know Cheng Ho himself in ways like never before, which is very worthy of our expectation. Malaysian production teams have the opportunity to learn from China’s cutting-edge production ability to elevate their game.

The production team from China are currently in Malaysia for their maiden visit to carry out preliminary on-ground discussions, including recce and a series of key meetings to ensure a smooth filming process.

During their visit here, they will be visiting the Embassy of China in Malaysia, Malaysia Special Envoy to China Tan Kok Wai, Huazong President Tan Sri Goh Tian Chuan, Finance Minister Lim Guan Eng, Melaka, Iskandar Studios Malaysia and National Film Development Corporation (Finas).

From left to right: Chairman Of Trillion Film Group Dato Jerry Wern, Co-Founder CEO Of Hainan Xiuhai Culture Development Co., Ltd. , Mr. Sam Shung, CEO Of Trillion Film Group Mr.Ken Yuen, Deputy Minister of Domestic Trade and Consumer Affairs, Malaysia.YB Chong Chieng Jen, Press Officer to Ambassador of China to Malaysia Mr.Tang Tang, Television Production Committee China Alliance Of Radio, Film and Television, Mr.Li Gang, Chief Advisor of Chengho Series and Famous Scenarist, Mr.Ai Anjun, Vice Chairman Of Trillion Film Group, Mr.Melvin Ong

About Trillion Film Group
Driven by the concept of “Integrity-oriented, designing miracle”, Trillion Film Group is a total solution film company specializing in film investment, film production and post-production, IP film development, editing of special effects, talent management and others more services.

Headquartered to be set in Malaysia with presence all over Asia, Trillion Film Group has established close ties with major top tier China-based film companies in pushing the Southeast Asian film industry forward by incorporating new elements to original productions to create greater business opportunities and unleash unlimited potential.

Trillion Film Group aspires to establish a new platform and work together with industry players to promote Malaysia as a heavyweight in the Asian film market and gain a foothold in the international arena.

Trillion Production, our in-house unit, brings together talented locals from various fields in the spirit of professionalism, credibility and diligence to produce quality films and TV series. Through cooperating with our strategic partners, we get to work with excellent teams at home and abroad to select quality works in cultivating new fundamentals while providing a wide range of technical support. Together we connect the world through films and create a new facade in the RMB100billion yuan Asian film industry.

About China International Culture and Artistic Centre (CICAC)
China International Culture and Artistic Centre (CICAC) was established in 1992. It was first chaired by then-Vice Chairperson of the National People’s Congress, Mr. Wang Guangying. The Centre’s concept of “Creating new value with culture, creating valuable new culture” has led to the establishment of Creative City Design Centre in China, which is chaired by the Father of Creative Economy, John Howkins. It forms a complete industrial chain from core ideas to cultural industry investment and management.

The Centre is a national organization for foreign cultural exchanges, which is certified by China’s Ministry of Culture and the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) for purposes of production, communication, performance and many more.

For the last 30 years, the Centre has conducted international cultural exchange activities with the US, UK, France, Germany, Italy, Russia, Japan, Korea and 60 other countries that resulted in Russia’s “Little Silver Birch” Dance Troupe and Spanish Flamenco China Tour, among others. It has filmed and produced nearly a thousand works that has received numerous awards.

CICAC is a member of TV & Film Committee of the China Alliance of Radio, Film and Television (CARFT), which has organized the committee’s annual congress, National Top-Notch Television Production for 12 times and notably the 4th Asia Rainbow TV Awards held in Sanya City that gathered celebrities, directors and industry experts from different countries and brought the arts and culture of Belt and Road countries together, promoting mutual growth of Asian TV programs.

About the TV & Film Committee of the China Alliance of Radio, Film and Television (CARFT)
TV & Film Committee of China Alliance of Radio, Film and Television (CARFT), established in 1991, is a national TV production association certified and managed by SAFPRT. It currently has over 1,700 members, covering local and foreign production organizations and major shooting bases. The annual broadcast of its film and television works account for about 95% nationally. It is an advocate and leader of the industrialization of TV programs in China.

The committee’s purpose is to assist the government industry management, set industry standards, safeguard the rights and interests of industry players and promote cooperation among its members. It also actively bridges the gap between the government and its members, implement the party’s principles and policies and provide decision-making reference for the government.

Through organizing multiple events like “Asia Rainbow TV Awards” and “National Top-Notch Television Production”, and awarding “Designated National Filming Location”, it strives to enhance China’s international influence, establish industry benchmarks, pushing for more quality products and make positive contributions to the TV and film industry.

This media release has been prepared by Trillion Film Group Limited for immediate release. For further enquiries, please contact:

Trillion Film Group Limited
• Melvin Ong
Vice Chairman
D/L: +6013-383 3338 | E-mail: xthou38@tfg.com

DS Interactive Sdn Bhd
• Tania Tan | +6016-336 9919 | tania@dsinteractive.co

Contact Information:

Name: Melvin Ong
Organization: Trillion Film Group Limited
Phone Number: +6013-383 3338
Email: xthou38@tfg.com

ITSU World Breaks Record In Healthcare Industry by Launching 50 Experience-Stores Within 10 Months

July 24, 2019 /PRWIRE.asia/ -- ITSU WORLD SDN BHD (“ITSU WORLD”) was founded by a professional team of passionate individuals, who together have decades of experience and influence in the healthcare and massage equipment industry. With their combined experience this team has been able to set a new record by launching 50 ITSU Experience-Stores in Hongkong, Malaysia and Indonesia. This achievement is especially noteworthy as our products are a result of our ability to innovate and combine the soon-to-be-extinct traditional Japanese Masseurs’ skills with the state-of-the- art technology.

The core founding team of ITSU WORLD GROUP, includes its Founder Ms.Lim Poh Khian, CEO Dato Cheah Yew Kong, Director Mr. Leong Khai Cheong, Advisor Mr. Chew Eng Loke. Other members of Founding management team are Mr. Koo Hau Boon, Mr. Chong Yunn Fan, Mr. Chua Boon Kuen, Mr. Chong Wei Seong, Mr. Phang Jia Wen, Mr. Cheah Yew Keng, Mr. Ng Khai Zheng, Ms. Chong Wei Kuen, Mr. Kok Kien Heng, Mr. Lim Chin Than, Mr. Tan Tiong Liang, Mr. Mun Hoong Kit, Mr. Cheng Pe Yong, Mr. Chang Kok Siang, Ms. Lau Swee Lian, Mr. Tsung Kam Leung, Mr. Mok Hui Chiu , Mr. Wong Kam Tak, Mr. Ng Man Kin, Mr. Ho Ho Hei, Mr. Lo Man Kin, Mr. Wong Kam Kong, Mr. Cheong Kin Heong, Mr. Chin Kheng Haing, Ms. Teh Paik Yeok, Mr. Chong Sie Wee, Ms. Kang Chew Xin and Mr. Asrul Firshaq Bin Rasul.

The dedication & commitment, as well as the skill & experience of this group of individuals are the main contributory factors for ITSU World being able to achieve what it has set out to do – to establish itself as a world-class healthcare lifestyle brand in the global market. Most notably, our achievement includes our rapid expansion and ability to firmly-established its presence in the 3 countries.

ITSU World Group’s target is to open 500 ITSU Experience-Stores in 5 years in the entire Asia Pacific Region. ITSU World Group is honored to have Famous Hong Kong’s well-known and popular artist, Dicky Cheung as the ITSU brand ambassador for 2019.

“Our Vision is that each family will have at least one ITSU massage chair which will become a well-loved and indispensable part of the home, contributing to the maintenance of a healthy lifestyle for every member of the family. We are hopeful that our customers from different countries will have the opportunity to enjoy and reap the health benefits of ITSU’s massage chairs and our other products.

This will certainly enable our customers to eliminate their fatigue and stress, relax their body and mind, and improve their quality of healthy living.

Wonder how ITSU World Group can achieve its goal and let users get the opportunity to reach and try “ITSU” products? Then join us at the next media conference!

About ITSU World Group ITSU today is recognized as the leading brand of massage chairs. Our aim is simple – ‘To deliver The Real Sensei Experience.’ With our team’s decades of experience in the healthcare industry, the brand aims to ensure that users get to experience timeless, beneficial sensei techniques that are on the verge of extinction.

Currently, ITSU World has 50 outlets and counters in 3 countries namely, Malaysia, Indonesia and Hong Kong. Road shows are held regularly to promote and to continue to strengthen our products as a world-class and well-known brand of healthy living. ITSU represents our ability to combine traditional techniques with modern technology, reflecting our total unwavering commitment to provide the unsurpassed experience of a full a relaxation by utilizing the techniques of centuries old traditional massage for the benefit and enjoyment to our customers.

For more information, please visit us at http://www.itsu.world

———————————–THANK YOU ————————————–

This media release has been prepared by ITSU World for immediate release. For further enquiries, please contact:

ITSU WORLD Mr Cheah Yew Keng / Mr.Phang / Ms.Michelle Marketing +012-3172317 | +6012-2670218 | +6012-6962763

DS INTERACTIVE SDN BHD Tania Tan | +6016-3369919 | tania@dsinteractive.co

Contact Information:

Name: Mr Cheah Yew Keng / Mr.Phang / Ms.Michelle Marketing
Organization: ITSU World
Website: http://www.itsu.world
Phone Number: +012-3172317 | +6012-2670218 | +6012-6962763
Email: michelle@itsu.world

Maxx ‘N Go teams up with Go Exim in Southeast Asia

Strategic alliance for Southeast Asia mobile after-sales service

Kuala Lumpur , Malaysia, January 14, 2019 /PRWIRE.asia/ -- –

(Second from the left): Tengku Djan Lay, Maxx ‘N Go CTO, Deric Chong, Go Auto International Development Director, En. Farok Maasom, Executive Director of Go Exim, Patrick Tam, Maxx ‘N Go CEO, Benjamin Shi, Maxx Chain CEO

The mobile application for car care assistance “Maxx ‘N Go” has formed a strategic alliance with “Go Exim” to provide mobile, on-site after-sales services to Haval and Bordward cars in the Southeast Asia region – creating a digitised car maintenance services and repair system.

This alliance between Go Exim, the exclusive authorised distributor and manufacturer for Haval in Southeast Asia, and its strategic partner Maxx ‘N Go aims to provide convenient car maintenance services, including engine oil change, regular inspection and other after-sales services. Executives from both companies witnessed the occasion: Maxx ‘N Go CEO Mr Patrick Tam, Maxx ‘N Go Chief Technical Officer Tengku Djan Ley, Go Exim Executive Director Mr Farok Maasom and Go Auto International Development Director Mr Deric Chong.

Mr Patrick Tam said that the cooperation has prompted Maxx ‘N Go and Go Exim to jointly launch the Malaysian market in Southeast Asia in upgrading the car maintenance and repair experience that helps to save time and better convenience for the owners. It looks to expand these services beyond the initial stage to other countries such as Indonesia, Myanmar, and Thailand.

This strategic partnership not only offer convenient on-site car maintenance services to Haval and Borgward owners, as Maxx ‘N Go services will incorporate Haval and Borgward standard procedures, original parts and lubricants. This allows owners to enjoy the most convenient car maintenance service while the warranty is still protected.

The Maxx ‘N Go’s data-based mobile car care application makes the entire car care system even better as all service records and information will be updated simultaneously in its system. Whether you visit the brick-and-mortar 4S service centre or book the services through Maxx ‘N Go App, both allow system access to obtain accurate information about your car. This will change the traditional car maintenance method, utilising technology and professional technicians, to provide better services and experience to car owners in Southeast Asia.

During his speech, Mr Farok Maasom said, “Go Exim is the authorised manufacturer and dealer for Haval and Borgward, headquartered in Malaysia, which produces SUVs (Sports Utility Vehicles) targeted at families and business owners in Southeast Asia. I believe that this collaboration will go a long way – leveraging on technology in providing after-sales maintenance service – in pushing car care/maintenance to a higher level with mobile services becoming an important trend in the automotive industry.”

Maxx ‘N Go team is ready to cooperate with other Asian automotive brands to bring Maxx ‘N Go car repair and maintenance services to the next level. At the same time, Maxx ‘N Go also reached a regional strategic partnership with China’s Bean Capital in December last year to take advantage of the blockchain technology by combining decentralisation concepts with automotive after-sales services. The latter aims to reshape automotive after-sales services with blockchain technology for data analysis and optimise after-market services.

About Maxx ‘N Go: Maxx ‘N Go is an on-demand car care assistant mobile app, which allows people to set their location, pick a preferred time, and receive their car care services like engine oil change and selected parts replacement on-site. Born with a purpose to serve, Maxx ‘N Go’s mission is to continuously provide smart solutions and maximum convenience to all motorists, empowering them with more flexibility and time saved.
Maxx ‘N Go services are currently available in most major cities throughout East and West Malaysia.

For more information, please visit: http://maxxngo.com/ or visit its Facebook page at: https://www.facebook.com/app.maxxngo.

Contact Information:

Name: Deevon Lim
Organization: SHIFT HOLDINGS BHD
Website: http://maxxngo.com/
Phone Number: +603-56141348
Email: deevon.lim@shift-holdings.com

DACSEE’s decentralised operation using blockchain technology.

January 02, 2019 /PRWIRE.asia/ -- Ride-Sharing in Malaysia

Ride-sharing was first introduced to the market in 2012. It started off as a concept that most thought would be a passing trend. However, presently, there are at least 1.67 million ride-sharing users across several ride-sharing services with the industry hailing a revenue of RM376 million and these numbers are expected to increase over the coming years.

A Little Spaceship in Malaysia

Enter DACSEE, the world’s first decentralized community-empowered ride-sharing platform. Despite such a saturated market, DACSEE has carved a niche by using blockchain technology to facilitate its decentralised community-empowered ride-sharing platform.

Utilising blockchain technology allows DACSEE to provide a transparent system for ride-sharing users. Information can be recorded clearly for all stakeholders to view and its peer-to-peer system eliminates the middleman fee allowing multiple parties to benefit. Drivers have more control over their earnings while passengers are able to access cheaper fares.

A Futuristic Ride-Hailing Concept

DACSEE’s decentralised operation with blockchain technology allows it to create an independent eco-system that gives back to its users as the community grows. This feature sets DACSEE apart from the rest of their competitors as it allows the brand to be fun and community-driven.

“Unlike existing ride-hailing offerings in the market, DACSEE’s business model thrives on building communities. We want to connect individuals with similar interest who can exchange ideas and opportunities, which can improve the quality of their personal and professional networks and lives,” said Lim Chiew Shan, Founder and Chief Executive Officer of DACSEE.

DACSEE officially launched their mobile application in September 2018 with 4,500 pre-qualified drivers in Malaysia and has since garnered over 35k downloads with the brand swiftly gaining a presence in Malaysia.

In line with their community-focused approach, DACSEE benefits both drivers and passengers alike through the platform’s eco-system. Passengers can choose options like fares, vehicle size and comfort simply by setting up community groups. As a result, female riders can opt to be driven by a female driver if they wish.

Drivers, on the other hand, are able to earn an alternative income if they introduce another driver to join DACSEE. Similarly, passengers can earn if they introduce another passenger.

DACSEE Joy Rewards
Ride-sharing become a rewarding experience with redeemable cash vouchers

DACSEE will soon be launching an exciting reward campaign, aimed to make ride-sharing with DACSEE a more fulfilling and fun experience for their users. This upcoming reward campaign is collaboration between DACSEE and partners from various industries, including a widely-known chain of convenience stores and an insurance company.

To participate and receive the rewards, all one needs to do is download the DACSEE app and book and complete a ride. Users will then receive their rewards which can vary from cash vouchers to free rides and more.

Download DACSEE

The DACSEE app is available for download on the Google Play Store and Apple App Store and provides a platform for passengers and drivers to benefit from one another by creating a better ecosystem.

Contact Us

For more information about DACSEE, please contact us at:

The DACSEE platform
(“Decentralized Alternative Cabs Serving & amp; Empowering Everyone”)
D-5-3, Block D, Level 3
Setiawalk
Persiaran Wawasan
Pusat Bandar Puchong
47160 Puchong
www.dacsee.com
www.facebook.com/dacsee.official/
www.instagram.com/dacsee_official/

About DACSEE

The DACSEE platform (“Decentralized Alternative Cabs Serving & amp; Empowering Everyone”) is the world’s first fully decentralized and autonomous ride-sharing service that leverages blockchain technology. Its unique design enables DACSEE to expand virally without assistance or control from any corporate entity.

The ability for drivers to use the platform to foster their own income-producing networks of drivers allows DACSEE to spread autonomously into new markets around the world, disrupting the current ride-hailing landscape.

DACSEE, the world’s first decentralized community-empowered ride-sharing platform

December 21, 2018 /PRWIRE.asia/ -- Ride-Sharing in Malaysia

A Little Spaceship in Malaysia

A Futuristic Ride-Hailing Concept

Drivers, on the other hand, are able to earn an alternative income if they introduce another driver to join DACSEE. Similarly, passengers can earn if they introduce another passenger.

DACSEE Joy Rewards
Ride-sharing become a rewarding experience with redeemable cash vouchers

Download DACSEE

The DACSEE app is available for download on the Google Play Store and Apple App Store and provides a platform for passengers and drivers to benefit from one another by creating a better ecosystem.

Contact Us

For more information about DACSEE, please contact us at:

About DACSEE

——————–

For media enquiries, please contact:

Melissa Chan
PR Advisor
EA Creative
018-2355 400
pr.ea.creative@gmail.com

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

Singapore, August 15, 2018 /PRWIRE.asia/ -- The TalentCap #DMICON Digital Marketing Innovation Conference delivers practical digital marketing insights from global industry leaders. The highpoints include 20+ speakers from across all industries, 2 panel sessions and 3 workshops by prominent international coaches.

The conference is targeted towards key decision makers, C-levels and marketing professionals from every sector and participants will be able to explore how top digital marketing leaders maintain their edge through 27+ different tactical areas of digital marketing. This includes everything from customer experience, video marketing, social media marketing, omnichannel, artificial intelligence, to data and analytics.

Price and features are no longer giving a company an edge.

Digital marketing is revolutionising the customer experience in every sector with interaction between businesses and consumers are becoming more complex, personalised and more interactive. To remain competitive and meet the increasing demands in today’s digital market, ASEAN companies are reinventing themselves by making customer experience as the main focus in their digital marketing and communication strategy. Price and features are no longer giving a company an edge – as how a company makes the consumers feel is just as, if not more important.

With the market growing highly saturated with the growing numbers of brands offering similar products and services, CMOs have to exploit the latest technology in digital marketing such as artificial intelligence to explore the insights on their customers. According to Forrester Research, insights-driven businesses are gaining an edge on companies that are not insights-driven as they are able to produce content accustomed to every individual consumer.

ASEAN Real Estate Leaders Are Looking Into Innovative Digital Marketing Strategies To Remain Relevant.

The ASEAN property sector is becoming notoriously known for its slow jump in the digital bandwagon, as they prefer to advertise their products using traditional and offline channels. However, to stay relevant in the competition, today’s real estate leaders and marketers are looking into digital advertising to reach out to potential customers while improving their existing customer service by delivering an exceptional customer experience to potential prospect and existing customer.

One of the reasons why property leaders are finding it difficult to provide an A+ customer experience is because they are failing to identify the various touchpoints experienced by prospects and existing customers when dealing with their company – from the initial engagement until parting ways. Both prospects and existing customers are having completely different expectations, demands and touchpoints, therefore it can be difficult for property companies to successfully target and deliver amazing customer experience at every touchpoint.

Issues such as limited channels for inquiry, difficult transition from web browsing to the application process, limited channels for payment and renters aren’t able to get in touch with the management anytime of the day are some of the issues that can decrease the level of customer satisfaction thus affecting the overall customer experience. Poor customer experience can result in loss of prospect as well as the existing customers as they may look into other real estate companies that can provide for them better services.

It is important for companies to list out every potential contact that consumers may have with the company, and review the current procedure and how it can be improved. For example, companies must make sure that their websites are easy to navigate and provide all of the necessary information so prospects can make decisions a lot faster and easier. Besides that, companies must make sure that someone is always available for consumers to get in touch with, even outside regular business hours. Chatbots is greatly solving this issue, as it is possible for chatbots to respond to any inquiry at any given time of the day, in a very precise manner while keeping the conversation feeling “humanlike”.

Customer experience is the responsibility of the entire organisation. All business units within organisations must work hand in hand with their digital marketing teams to ensure that excellent customer experience continues – even after successfully changing a prospect into a customer. By employing suitable digital marketing strategies and technologies, the company can assist their employees in meeting the needs of their customers therefore ensuring an increase in the overall rating for customer satisfaction and experience.

Staying Ahead by Learning & Implementing Key Tactics from Other Industry Domains

Keynote speaker Ahmed El Sanhoury, the Head of Social Media at Mindvalley presents the topic “Leads and Ecommerce Conversions: How Social Engagement and Listening Triggers Conversions”.

Mindvalley is a global school headquartered in Kuala Lumpur where the aim is to deliver transformational education for all ages. With over 3 million students from around the globe, Mindvalley partners with some of the most exceptional teachers, best-selling authors and brilliant minds to produce the best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), Mindvalley teachers are legendary educators in their field with over 70,000 hours of video content are consumed by fans, every week.

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed’s keynote is for decision makers and for anyone else who are interested to learn on how to create a framework for social listening and how to apply advanced social engagement tactics to a brand’s social media marketing. Ahmed will go through the methods that have worked during product launches, events and live streams – including the story of how they made 500 USD by accident. Ahmed will also showcase how social engagement benefits organic and paid content performance directly and how to drive leads to funnels and touchpoints.

Keynote speaker Avis Easteal, the Head of Consumer at Luxasia presents the topic “Data Driven Omnichannel Marketing & Automation: How To Approach Changing To Automation”. Avis highlights. “Broadcast is dead. Automation and personalised customer journeys is the future.”

Luxasia is Asia’s leader in omnichannel marketing for beauty and luxury lifestyle brands where it carries over 150 of the finest beauty and lifestyle brands from all over the world which include La Prairie, Bvlgari, Guerlain, Prada and Hermes, and successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. With over 32 years of experience in the business, Luxasia has become a regional beauty brand empire with more than 2,000 staff in 15 countries across the Asia Pacific, and a growing network of over 3000 retail touchpoints in department stores, retail stores, standalone stores and even pop up stores.

Keynote speaker Ronnie Thomas, the Head of Strategy and Planning at PHD presents the topic “B2B Marketing: How To Create A Demand Centre By Looking Internally Rather Than Externally For New Sources Of Growth”.

PHD is one of the most acclaimed media and communication agency networks with numerous recognitions from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

The conference feature includes a deep dive workshop facilitated by Ian Rheeder, a Chartered Marketer and an international sales coach with over 30 years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system. His previous corporate position was marketing & sales director of the global zipper giant, YKK. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At the #DMICON, Ian facilitates the workshop topic, “The Neuroscience of Customer Experience Management.” Ian will get you to fully appreciate the elusive topic of Customer Experience Management (CEM) by presenting actual case studies that have been recorded using hidden cameras. Some of the take away of the workshop include understanding the basics behind customer experience management and insights on how to measure Employee Engagement and what it means for the customer.

Teaming up with the region’s innovative and forward thinking organisation, TalentCap is pleased to welcome on board, PRWIRE Asia as a Strategic Partner at #DMICON Digital Marketing Innovation Conference Singapore, September 2018.

PRWIRE Asia is a leading Asia-focused press release newswire, focusing to develop an impressive identity for their client’s brand while accelerating the brand building process by elevating the story to be highly attractive in online search engines, especially Google.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide through their highly customizable public relation, branding, marketing, and commercial journalism solution.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on digital marketing trends and innovation.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas. By learning and implementing key tactics from other industry domains, participants will be able to stay ahead of competitors and increase the overall success of their company.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5.30pm
Venue: Singapore

Get your tickets here: https://talentcap.com/digital-marketing-2018-singapore/

Join MAXX Coin at Bloconomic (Blockchain Economic Summit) in Kuala Lumpur, Malaysia

August 15, 2018 /PRWIRE.asia/ -- MAXX Coin has partnered with Bloconomic (Blockchain Economic Summit) to become the Title sponsor a series of 2days conferences throughout the first stop at Kuala Lumpur, Malaysia from August 16th — 17th!

For the first time this year the world’s biggest Blockchain Economic Summit (Bloconomic) will take place in Kuala Lumpur from 16th – 17th August.

MAXX Coin, the world’s first decentralized automotive Service platform built by ERC based public blockchain that maximize Community rewards based company now eyeing to expand the Automobile service ecosystem in South East Asia is calling on investors for MAXX Coin to attend the coveted Bloconomic summit that will be officiated by the Malaysian Deputy Minister of Economics YB Senator Dr. Mohd Radzi Md Jidin.

During the summit, MAXX Coin will be announcing their current developments and future plans for the MAXX Coin ecosystem to be implemented in the public Blockchain technology to be integrated in the Maxx ‘N Go application. The MAXX Coin can be used for payment towards the current and future suite of Maxx ‘N Go products and services, just like how reward points are used to redeem products from a catalogue of offers.

In conjunction with this initiative, MAXX Coin has partnered with automobile heavyweights and built a team of experienced professionals across multiple disciplines to spearhead the project.

Benjamin Shi, CEO of MAXX Coin said, “Today, the proliferation of Blockchain projects in this industry is highly competitive and we are extremely excited to be one of the elites at Bloconomics.”

MAXX Coin was setup to solve a critical issue of insufficient and manipulated information stakeholders in the automotive service industry face against the backdrop of ever increasing demand for automobile services, especially in countries of rapid urbanization and growing middle class such as China and South East Asia.

The underlying technology behind the project, MAXX Coin, connects and enhances the interoperability of all parties in the automobile service industry. The 4 layer infrastructure ensures information in the Blockchain will not be compromised or misused for malicious purposes.

With an estimation of USD 15 Billion in the China market today, the opportunity for all parties in the supply chain to prosper is evident provided if they have a key platform to aid integration: The MAXX Coin Ecosystem.

Patrick Tam, Founder and Group CEO of MAXX said that currently, there is no clear market leader in the services that the MAXX Coin ecosystem provides.

Patrict Tam said, “The ever growing demand coupled with MAXX Coin’s Blockchain infrastructure has positioned this project in a very unique vantage point — the ability to serve the market almost immediately when new entrants are still starting from scratch.”

According to him, MAXX Coin will launch a new initiative next month to commemorate the beginnings of the interconnected automobile service ecosystem and has thus signed a Memorandum of Understanding (MOU) with Trivechain, a Blockchain project that allows start-ups to create dApps and contracts, to facilitate the development of the proprietary Blockchain technology for MAXX Coin.

Bloconomic aims to bring together the many components of Blockchain economy. There will be discussions on the real use cases and the future prospect of Blockchain in areas of finance, global payment system, travel, healthcare, energy trading, digital identity authentication, electronic record authentication, IoT, supply chain management and government governance, E-KYC, etc, and address the opportunities and challenges ahead.

Thousands of delegates are expected to attend the summit from government, associations, research institutes, financial institution as well as fintech and internet finance companies, Blockchain technology and industry application companies, cryptocurrency and digital asset related companies.

For further press information, please contact any of the following individuals:

———-

About MAXX Chain

Formed in 2017, MAXX Chain Pte Ltd, that is registered in the Republic of Malta, is the organization behind the Blockchain ecosystem called the MAXX Coin, MAXX Coin , the world’s first decentralized automotive Service platform built by ERC based public blockchain that maximize Community rewards based company now eyeing to expand the Automobile service ecosystem in South East Asia !

About Maxx N’ Go

Maxx ‘N Go is an application that is specifically designed to serve as an intermediary between parties in the industry, services that is offered in this ecosystem, and the underlying technology MAXX Chain. The application not only serves as an interface, but also a wallet to store MAXX Coin to be purchased and used in the application.

———-

Media Enquiry

Softblock Inc Limited
Tania Tan
Email: hello@softblockinc.io
Tel：+601 6 336 9919

Contact Information:

Website: http://www.maxxchain.io/

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

The TalentCap #DMICON Digital Marketing Innovation Conference is a tactical conference to be held on the 26 - 27 September 2018 in Singapore. The conference is set to highlight and address concerns that keep Chief Marketing Officers (CMOs) up at night – propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms on a more personal, interactive level.

Kuala Lumpur, Malaysia, July 10, 2018 /PRWIRE.asia/ -- The conference features practical digital marketing insights from top digital marketing leaders. Participants will be able to discover how global industry leaders maintain their edge through digital marketing. The highlight includes 20+ speakers from across all industries, panel sessions, and workshops by renowned international coach.

The #DMICON Digital Marketing Innovation Conference is targeted towards key decision makers, C-levels and marketing professionals from across all industries, covering 20+ different tactical areas of digital marketing which includes everything from customer experience, video marketing, growth hacking, social media marketing, chatbots, omnichannel to data and analytics.

Business have experienced drastic shifts in the marketing world where technologies such as Artificial Intelligence (AI) has reshaped how the world connects, communicates, shops and make decisions especially as consumers. The fast rate of change creates not only pressure for CMOs but also the entire business as departments rely on the ability of the marketing organisation to keep track with the changes and correctly steer the company into the right direction.

CMOs Are Amplifying Their Digital Marketing Efforts.

Marketing is about connecting with your audience at the right time and in the right place. Businesses must meet their potential customers where the customers are spending most of their time – on the internet. Online marketing or digital marketing encompasses any form of marketing efforts that exists on the internet and businesses leverage digital channels such as social media, search engines and websites to connect with current and future potential clients.

Some would suggest that digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The most common types of digital marketing activities are; paid search or pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation.

The number of people online are increasing every year and the way people shop have changed along with it – meaning offline marketing is not as effective as it used to be. The ASEAN market is experiencing a rapid growth of digital marketing, social media and mobile activity. With over 370 million internet users have been recorded by January 2018 and the number continues to rise steadily in most counties of the region, the digital sector is booming and attracting a lot of interest. Indonesia itself has over 132.7 million internet users which demonstrate that the internet is an enormous business platform where it can reach a large number of audiences in a much shorter time frame with higher cost efficiency. It is only wise for companies to exploit this phenomenon by investing in strong digital marketing campaigns.

While there are many benefits in bringing your business online, there are also many challenges faced by CMOs and marketers in dealing with this new era of marketing. According to an article by the management and consulting firm McKinsey & Company, the speed of change in the digital space proves as one of the biggest challenges faced by CMOs across the globe. While top-performing companies have agile ways of working to get things done quickly, the reality is that the customer’s level of expectations have drastically increased with their decision journeys are constantly changing, many times faster than a company can react.

Stated by the research company Gartner, the challenge for CMOs today is not about learning new ways to tackle marketing, but to ‘unlearn’ what they have been practising for years and substitute it with new marketing strategies that are more relevant for today’s market. CEOs, board members and CMOs of brick-and-mortar stores have to come out of their comfort zone and begin promoting their brands online in order to stay relevant in the business. Bill Gates, the Co-Founder and Technology Advisor of Microsoft, reveals, “If your business is not on the internet, then your business will be out of business”.

CMOs Are Taking Control Of Their Customer Experience.

Another key challenge faced by CMOs and marketers today, is identifying the correct data in order to predict and improve their services across all touch points to elevate their customer’s experience. Customer experience can include many elements, but according to the market research company Forrester Research, customer experience is defined as the perception customer has of your brand. Customer experience is an essential part of every digital marketing strategy as it is the primary factor for customers in placing their loyalty to a brand. It also becomes the key differentiator in deciding a business’s fate as a recent research has found that over 89% customers will switch their loyalty due to poor customer’s experience.

We are now in an ‘on-demand’ economy where the attention span and tolerance of consumers are far lower than before. Consumers nowadays are accustomed in doing business with establishments that can provide them with seamless experience across the supplier’s lines of business and channels, offer flexibility and tailored to the client’s preferences and terms.

While customer experience is recognised as a crucial factor in deciding the fate of a business, companies are still struggling in effectively elevating their customer experience. Some of the reason are due to the fact that customers’ expectations have increased dramatically over the years and customer experience is a subjective matter, where it can be rated differently for each customer. For instance, a customer may place a greater value in good customer service such as responding to a complaint swiftly while others may prefer business that have multiple channels to make a purchase, such as over the phone or through a physical store.

Forrester Research states that companies must ensure that every area in the business transaction is strong, not just one area in particular. While it is challenging to achieve success in overall customer experience, CMOs and marketers can apply new technologies such as Artificial Intelligence in their business strategies as it has been proven beneficial and able to assist in the company’s growth and success.

CMOs Are Incorporating Artificial Intelligence (AI) In Their Digital Marketing Budgets.

Rising customer expectations are driving changes across all industries at an unimaginable scale. Customers are expecting seamless shopping experience across different channels, business transactions on their own terms instead of only from the vendors and content marketing personalised for them. With the purpose of fulfilling the customer’s expectations, it is imperative for CMOs to adopt artificial intelligence into their business as AI can not only assist business to meet these expectations, but also gaining an edge over their more stagnant, “wait and see” competitors.

Data and content are the most important aspects for digital marketing. AI can help companies in extracting valuable data from their own collections that were unreachable before plus getting deeper insights from a multitude of applications. This enables CMOs to understand their buying behaviours and serve the customers better.

Every time someone browses on the internet, new data is generated and collected for AI analysis. This data can reveal a comprehensive profile on the consumer behaviour, preference and motivation. Based on the consumer profile information, marketing can be optimized to supply and provide the most relevant information to the customer. Customized campaigns can also be conducted to every single customer and prospect based on the data collected such as searches, buying behaviour and interest.

It will be a wise move for CMOs to further align their marketing strategies with AI as it can bring the marketer and customer closer – as the customer will have better understanding of a product while marketer can have a better understanding of their customers.

CMOs Are Taking Charge Of Big Data.

Every business owner knows marketing is vital to the growth of a business. Without marketing, it would be challenging to get your brand’s name out there and even more challenging to capture the interest of potential clients. With the amount of options readily available in the market, consumers have unlimited choices for almost every product or service that they may require. Thus, CMOs and marketers have to come up with innovative marketing campaigns in order to grab the consumer’s attention and ensuring the success and growth of their business.

With technologies nowadays, CMOs have the ability to customise marketing campaigns to each one of their customers based on their specific preference and needs. One of the technologies that contribute to the advancement is big data as it enables marketers to learn vital information about their clients through analytics from previous buys, search engine and other online activities. However, many business owners are still uncomfortable in using new technologies and techniques in their marketing strategies. Companies that choose not to harness the power of big data and other artificial intelligence technologies are surely going to get left behind in todays’ fast pace changing economy.

The global research and advisory firm Gartner defines big data as “high volume, velocity and variety of information that demand innovative forms of processing for enhanced decision-making, business insights or process optimization.” With the right software, big data can assist companies in making more informed decisions about their marketing campaigns – increasing the quality of sale leads and data, improving prospecting list accuracy, win rate and many more.

With all the benefits of big data, using it in business strategy is anything but easy. As the speed of business continues to accelerate and the amount of data increases in size, the incredibly complex undertaking only gets harder to manage. Undetected flaws or gaps will lead to poor results and it can become incredibly overwhelming and frustrating if the user does not understand how to collect and analyse the bountiful amount of data available. However, the ability to process and analyse large of data effectively will surely be profitable to a business, as according to the McKinsey & Company’s research, companies that make use of customer analytics extensively, see a 126% profit improvement over their competitors.

CMOs Are Driving Omnichannel Marketing In Letting The Customer Create Their Own Experience.

Omnichannel marketing is the key to marketing success for today’s economy. Consumers are demanding a seamless shopping experience by being able to engage with companies through variety of ways such as walking in a physical store, calling on the phones, through online websites and social apps.

While it is very challenging for any business to make the interactions and experiences at each point as consistent, seamless and as effective as possible for every customer, it is imperative for companies to employ omnichannel strategies to meet customers wherever they are, regardless of the channel or device. Companies that refuse to keep up with the shift in technology will struggle to stay profitable and lose potential clients to their competitors in today’s ever-changing digital ecosystem.

The shift to omnichannel marketing is not easy and requires a shift in the entire work organisation and company culture. One of the most significant struggle many CMOs faced when implementing omnichannel strategies is making the jump from being business-centric to customer-centric as they have to orchestrate a consistent, seamless and integrated customer experience across all touch points.

Business owners must eliminate traditional channel boundaries where customers are not able to switch channels as they please. For instance, when a customer buys a mobile phone online but are not able to return it at a physical store due to it being part of a different P&L, it is very likely that the customer would be puzzled, surprised or even frustrated by this issue as they see the brand as being a big single company. Therefore, customers are expecting that they are able to buy and return items at any available channel they prefer.

This is an example of how omnichannel is not multiple channel marketing, but is a single channel with multiple touch points, able to deliver a seamless and unified customer experience across all channels and devices.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on trends and innovation.

The #DMICON conference participants are expected to gain cross industry learning on leadership, strategy, technology and innovations in digital marketing to stay ahead of competitors by implementing and learning from other industry domains. Keynote presentation sharing aims to move the audience to action with the right message, the right tools, and the right delivery, making the audience understand why their world needs to change, and not only show them how to do it, but to get inspired to do it well.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com