Digital Marketing Innovation Conference (#DMICON) Appoints PRWIRE As Official Newswire
The Digital Marketing Innovation Conference is appointing PRWIRE Asia as their official newswire, to augment its communication and maximize outreach across Southeast Asia and beyond.
Kuala Lumpur, Malaysia, November 07, 2017 /PRWIRE.asia/ -- PRWIRE Asia has today been appointed by #DMICON as the official newswire for the conference. The Digital Marketing Innovation Conference (#DMICON) is organised by TalentCap, and will feature contributions from major multinational corporations that is making an impact in Southeast Asia, including Microsoft, Google, DXC Technology, Oracle, Appier, Axiata Digital, Mindvalley, and more. Participants will leverage on the latest digital marketing tech and innovation to boost growth, penetrate new markets and effectively reach out to regional customer base in Southeast Asia.
PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide. PRWIRE Asia will conduct exclusive interviews with speakers, and land these interviews on influential sites with global authority and reach. PRWIRE Asia’s Yi Yun Lin will also be present at the conference as a keynote speaker, sharing his own expertise on digital marketing, and his forecast of the major trends for the future.
#DMICON keynote features; Michal Golebiewski, Chief Marketing & Operations Officer of Microsoft Malaysia, Pankaj Khushani, APAC Head of Google Analytics 360 & Doubleclick Suite (Google Singapore), Fabrizio Caruso, Chief Revenue Officer of Appier, Muhammad Faisal Gazi, Head of Applications of Oracle Digital (ASEAN & SAGE), Achim Granzen, Chief Technologist Analytics of DXC Technology (AMEA & ANZ Regions), and others.
The event will take place at the Grand Millennium Kuala Lumpur on the 29th-30th November 2017, with full details of the schedule, talks, stands, and events available on their website. If you are a business leader, marketing professional, an entrepreneur who is looking at achieving extraordinary results in 2018, #DMICON is for you!
A spokesperson for #DMICON explained, “We are thrilled to bring PRWIRE Asia on board as our official press release newswire. Press releases are an important part of raising awareness for any business or event, and PRWIRE Asia has an impeccable reputation for seeding news in the world’s most influential media outlets and news system. The conference will be invaluable for any business looking to improve their digital marketing strategy in the coming year and will feature a breadth of insight that cannot be found anywhere else. We are confident this partnership will result in increased exposure for the conference and help us shine a spotlight on the top-notch CMOs, CTOs, and digital marketing leaders the event will feature.”
About #DMICON: Digital Marketing Innovation Conference (#DMICON) is a two-day tactical conference happening on 29-30 November in Kuala Lumpur. #DMICON is led by top-notch strategic thinkers, taking deep dives into digital marketing tech, innovation and strategic topics that are designed to provide actionable results on your business. Scale up your business in 2018! Reserve your spot at #DMICON Now!: www.talentcap.com/dmicon
Multichannel (Inside-out) versus Omnichannel (Outside-in) Strategy
Kuala Lumpur, Malaysia, October 31, 2017 /PRWIRE.asia/ -- These days, multichannel marketing and omnichannel marketing are often used to describe what many people believe is the same thing – advertising on every platform available through different means.
What this gets wrong however is the subtle but hugely important difference between the two: the perspective.
Multichannel marketing is formed by the company’s brand team, their internal view of the world and what they would like to present it as.
Omnichannel marketing on the other hand is informed by taking actions based on the customer’s view of the world, and the brand.
By flipping the perspective from inside-out to outside-in, businesses are far more capable of understanding how users experience their brand, and how that user experience affects consumer behavior. That understanding in turn informs action, which can prove transformative for business development.
Ultimately, an outside-in perspective enables businesses to be reactive to changes in customers’ needs, wants and interests.
What do consumers want?
In short, a personalized experience. Everyone has been overwhelmed by generic advertising and has developed a strong ability to filter this attention seeking, interrupting methodology. Instead, a customer focused methodology that emphasises personalisation is now coming to prominence.
This transformative process has much to commend it, not least that not being omnichannel costs more in lost customers than making the transition to this new approach, where 89% retention is possible (compared to 33% without). This makes a lot of sense because omnichannel approach better mirrors actual consumer behavior nowadays.
For example, buy online, pick up in store (or BOPUS) is becoming increasingly popular among consumers>. It allows people to browse at their own convenience online, skip any queues or wait times in the store, receive the product quicker and cheaper than having it shipped. This is a classic example of the omnichannel experience.
Personalisation can be achieved in many ways. Some use customer profiles to break down the types of experience most commonly undertaken by their different types of customer, defining these as distinct buyer personas with their own journeys through the online and physical worlds.
By understanding how people use the different channels, as well understanding what values they hold, and what processes they undertake to make decisions, brands can tailor areas of their website, social media, and stores to create different journeys through their touch points that mirror the steps different audiences go through. This creates multiple routes to purchase that each feel like a unique and personalized Customer Experience. Omnichannel allows users to define how they interact with brands, inverting the typical outbound approach. This is why omnichannel will have the biggest impact of any marketing discipline of the 21st century.
By contrast, if businesses don’t do this, and use the outdated multichannel marketing practice of using all touch points to broadside potential customers with pushed promotional messaging, they fail to deliver what customers want. Those customers will simply go elsewhere, where a more holistic experience is being provided.
How Are Brands Addressing Consumer Needs And Behavior?
Dominos Pizza has used a Growth Hacking approach and now offers more than fifteen different ways to order a pizza. This reflects their commitment to individual customer experience, allowing people to order their way. This includes a version of their app that remembers their preferred historical order details, and will automatically place an order ten seconds after the app is opened, creating a no-click ordering experience.
Oasis, a UK fashion retailer, offer a mobile app, e-commerce site and bricks and mortar stores. In store, iPads are on hand for users to interact with, or ask assistants to place orders for them for home delivery based on what they have tried on in store, even if the particular store they are in doesn’t have the item in stock. They also lead the way in returns, with postal and in-store return options augmented by a network of more than 5,500 drop off points.
Uniqlo is focusing on omnichannel development throughout Southeast Asia, with an app that remembers customer’s history and recommends products to match existing items they own, while trying on clothes in store and having them delivered to their homes. They focus on items people need, not fashion. Their aim is to provide “anybody, anywhere, anytime with the ultimate, high-quality day-to-day clothing”.
Warby Parker started out looking to sell glasses and eyewear affordably online, with people buying online, and trying on at home with free returns. They now have 58 stores in the US, and are extensively expanding their bricks and mortar footprint. Omnichannel is bringing online businesses into the real world, as well as vice versa. The stores offer eye exams, next day direct to door service, and plenty to look at through the frames, from books to local artworks.
CASE STUDY: How Starbucks Transition To Omnichannel Marketing
Starbucks has been a global leader in brand for a long time. They have championed multi-channel marketing for years, with consistent messaging across each touchpoint and platform. Now, they are beginning to shift to omnichannel marketing, where each platform is interdependent and complementary.
Their Red Cup Campaign was one of the best examples of multi-channel marketing available. By putting out the same marketing across multiple channels, they maximized exposure and consistency, while creating high engagement for the campaign. These are all must-haves for good brand campaigns, but the company knew they could go further. This approach still focused on the brand first, not the customer. So, what happens when they flip this on its head?
As Starbucks embark on omnichannel marketing, they are looking to build a seamless experience with all data shared across all platform. One crucial element of this is mobile order and pay, allowing people to place their order and pay for it on their phones while picking the finished coffee up in store. The process is so popular and successful, it has caused disruption during peak times, and they have already implemented a three waves strategy to address this shift in process and deliver the goods. Consumers have loved the mobile pay and collect option so much, the way the bricks and mortar store works must be transformed to fulfil this new way of working. Customer-led innovation.
Other features on the app include accumulating rewards to reach levels that provide different perks such as free refills, instant locations of all of the Starbucks retailers nearby, and gift card purchases for friends who have the app. All this on top of being able to order ahead and pick up a drink at a selected location means Starbucks is now with you all the time, and the bricks and mortar locations as no longer the primary touchpoint for consumers.
Prospectors Find The Gold
It’s time to get your hands dirty. Omnichannel strategy is the future, but that means the development of omnichannel is still a frontier, a lot like the wild west. There are many many risks and challenges, like the data needed to run an effective Omnichannel strategy, but it also means there are many opportunities with few rules. As customers become ‘omnishoppers’, businesses that manage to ride the wave will definitely reap a huge reward.
If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
NOW OR NEVER by Marcus Teoh Hits #1 Bestseller in MPH Bookstore
Kuala Lumpur, Malaysia, October 27, 2017 /PRWIRE.asia/ -- Launched at the end of September, Malaysian entrepreneur Marcus Teoh’s first book “Now or Never” hits No. 1 weekly bestseller in MPH bookstores across the country. Since its availability in stores, “Now or Never” quickly gained popularity and shares the leaderboard with other bestselling books like “Jack Ma” by Kanyin, “Elon Musk” by Ashlee Vance and “Blue Ocean Shift” by Renée Mauborgne and W. Chan Kim.
Despite not spending a cent, Marcus has again proven that Entrepreneurs can market their products via Facebook with zero budget. Practising his own methodology, his marketing went so well that the book ran out of stock in the two largest outlets of MPH Bookstore after less than a month of its publication. “Now or Never” has won readers over with its realistic descriptions on actual business scenarios as well as the proven, purpose-designed business strategies that can be duplicated onto one’s business. In the true spirit of entrepreneurship, Marcus also discussed his own failures and setbacks on the route to becoming an inspiring speaker and business consultant.
Marcus started writing the book when he was facing one of the hardest periods of his life. Business wasn’t good and his relationship had failed. Despite being down emotionally and financially, he decided to do something “big”. He advised those who are facing major life challenges to look inside and work on oneself.
Entrepreneur and professional trainer Marcus Teoh sharing his entrepreneur journey to fans who came to the book signing event last week.
“Avoid buying expensive stuff that you believe will help you. You MUST believe that you have the power in your mind, your heart, and your hands! Believe and achieve! Dreams become reality when you say to yourself “I MUST”! One year ago, I decided to do something that will make myself, my family, and my friends proud. Today I am very happy and proud to share this very beautiful milestone with everyone.” said Marcus.
Bestselling book “Now or Never” by Marcus Teoh is available in the following locations:The Book Garden by Sinaran @ Atria Shopping Gallery, Kinokuniya Kuala Lumpur, Kinokuniya Singapore, and nationwide outlets of MPH Bookstore, Times and Borders. Or get it online at www.marcusteoh.com
“When I read it, I cried. Most of the thing Marcus wrote are exactly the truth about being an entrepreneur.” – Vera Joan Dingle, Landscape Consultant
“It’s an excellent book for entrepreneurs who don’t know how to proceed. You can’t go wrong if you follow the basic steps. It has inspired me for many years now. I even bought one for my daughter, and I hope it will inspire her as she gets older.” – Adi Affendi, TV Host.
For readers who would like to meet Marcus in person, he will be hosting a book sharing session on 25th November 2017 from 3pm to 4pm, at MPH Bookstore Mid Valley.
About Marcus Teoh: Marcus Teoh hails from Malaysia. Entrepreneurship was his passion, and after transforming multiple business ideas into fully-fledged businesses, he realized his true calling was in teaching. Today, he speaks to, consults, and trains aspiring Entrepreneurs and Start-Ups, as well as gives Motivational Talks, Facebook Marketing Training, and sharing practical takeaways from his own experience and lessons. Marcus is engaged by property companies, direct sale companies and SME business owners to help them attract business via Zero Budget Facebook Marketing (#ZBFM). The class has since attracted more than 1,000 passionate entrepreneurs. For more information please visit: marcusteoh.com/fbmarketing
Reimagining Southeast Asia’s Digital Marketing Leadership & Strategy For The New Paradigm
Kuala Lumpur, Malaysia, October 24, 2017 /PRWIRE.asia/ -- Outbound marketing has held sway for more than a hundred years. Paid advertising, whether in newspapers, on the radio, on TV and billboards, or across every webpage, has been business as usual even in the 21st century. This advertising amounts to an intrusion into people’s worlds – an interruption of their activities to demand their attention and instruct them as to what they should buy, usually through manipulating what they think, feel and do.
That time is at an end. Customers have become more savvy to the existing marketing channels, and ferocious competition has meant individuals have become very adept at switching off the ‘white noise’ of paid advertising – seeing it only as nuisance, never as opportunity.
The answer to this crisis is personalization. For businesses in South East Asia, this revolutionary new attitude to advertising represents an untapped opportunity. There is still space for businesses to become pioneers in omnichannel marketing, and deliver outstanding customer experience to their audiences.
Today, DMICON will be previewing some of the latest industry insights and inspirations on how brands can redefine their identities for the 21st century, creating a more responsive approach that allows brands to be what each customer needs them to be. Drawing on real life inspiration from this market will help to establish a new mindset among SEA business, enabling a convergence around a better style of post-modern marketing.
Success Stories Of Omnichannel Marketing
L’OREAL
L’Oreal is one hundred years old, and yet their marketing looks as if it was invented this morning, across more than 30 iconic brands.
They have created Snapchat filters that apply makeup to selfies, creating an augmented reality that previews their product in use with extreme personalisation.
They have created a YouTube channel with rapid-fire tutorials, teaching people how to contour in 20 seconds, solving problems and building confidence in their target consumers.
They have shifted from solely celebrity endorsements to more relatable influencers, moving with how their market has evolved.
When you talk to their marketing teams, they refer to this as “changing the way we tell our stories”, and that’s the most important thing to be learned from them.
New touch points, new strategies, new ways of engagement, all prioritizing the relatable, personal, empowering aspects of modern marketing.
SEPHORA
Sephora are using omnichannel marketing to create new, integrated experiences. Designed like a showroom, their new Toronto store offers people free makeovers using digital apps informed by Sephora + Pantone Color IQ touchscreen tablets. This allows the company to give personal recommendations to shoppers on what shades and brands of foundation, blush, and more they should be using. There is even a Fragrance IQ to allow people to discover new perfumes.
This seamlessly blends the digital and real worlds, with products available in store, after a journey guided by technology. The company talks about evolving the experience for the client, in response to shifts in consumer behavior.
The company has also developed Sephora to Go, a mobile app that emulates the knowledge of a personal shopping assistant to provide valuable recommendations. This app was developed after consumer data revealed shoppers used their smartphones to look for reviews while in store. The app is there to provide confidence in consumer decision making.
Their “pocket contour class” performs a similar function – people won’t buy products they don’t know how to use. The class provides real value for free, while showcasing the product advantages and filling in the knowledge gap, allowing people to feel confident in using the product. This both removes fear, and creates need.
By integrating their retail and online customer experience, they are enriching the brands impact on consumers in a way that directly benefits them. Selling products is now a small part of a whole world.
DECATHLON: eXperience
Decathlon is a worlwide sports store that has just opened a new location in Singapore. Unassuming and utilitarian, the store places its emphasis on products and an open-world, sandbox approach similar to popular games like Minecraft. You can try our or combine any items available, enabling you to bounce on the trampolines and ride bikes around the store.
Singapore’s head of marketing Clarence Chew is just 28 years old. He is part of the millennial market that promises to prove so lucrative in the decades to come. Instead of buying and carting large and unwieldy sporting equipment home, after negotiating queues at busy checkouts, individuals can try out everything they like, then place an order through an integrated platform and have the items delivered direct to their homes.
This new kind of hybrid online and real-world space has been described as “click and mortar”, allowing people to browse 13,000 products for sixty five different sports without feeling utterly overwhelmed. Using data collected from user experience in the industry’s third largest R&D facility worldwide is allowing the company to change their approach based on feedback, to align their provision with user behavior informed by Growth Hacking methodologies.
The ways in which these brands are transforming their approach to consumer-focused business is making clear the revolution that is about to hit the mainstream. Businesses can learn from these inspiring examples and action similar approaches for their own products and services.
The Three Commandments Of Omnichannel Marketing
Unification and Alignment – all teams and departments, from R&D to marketing and PR to customer services, must work together to help create the different dimensions that contribute to a single experience, based on the same information about customers, the same principles, and driving toward the same outcomes.
Data Analysis – Actions should be informed by data & analytics on user behavior, experience and feedback. Use data to analyze and assess problems and generate innovative solutions harnessing a combination of technology, staff and products.
Impact – With a vision and information informing action, obstacles to action must be removed or heavily streamlined to allow for rapid results. Things are evolving more quickly than ever, and maximizing alignment between teams, insights and actions will allow companies to more rapidly express compelling experiences.
Expressions Of These Commandments In Business
RCT Comms – make sure that in addition to reflecting the tone of voice and aspirations of the brand, communication is Relevant, Compelling and Timely.
Push Relevance – relevance is the first thing on this list, and it must be the first priority informing your approach to any business challenge. In omnichannel marketing, this means catering to a customer’s shopping habits, including when, where and how they like to shop. It means tracking customer data and keeping it accessible, so order history can be used to predict future needs and behavior. It means creating new products based on an analysis of needs currently being met, and needs being fulfilled elsewhere.
Loyalty – Creating an omnichannel campaign is about leveraging every touchpoint to create a sense of community and cohesion around a brand for warm followers and new audiences alike. A brand must be a mission and a personality, as well as a solution. Loyalty programs are the classic expression of this tendency, rewarding those who keep coming back for more. But much more can be done, and personalized experiences based on actionable insights around individuals will create the engagement that is now missing from traditional marketing.
A Huge Opportunity
Omnichannel marketing is an opportunity for us to reimagine and redefine what South East Asian business looks and feels like to consumers. It is also a cutting-edge world in which this region has the potential to lead the world. This in an opportunity not to be missed.
If you want to learn more about this augmented approach to leadership and strategy in the new age of consumer marketing, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
McParadise set to make on-demand tour a seamless experience for everyone
Kuala Lumpur, Malaysia, October 19, 2017 /PRWIRE.asia/ -- Tours and activity booking mobile app startup, McParadise, is planning for its official launch end of this year. The latest mobile app features location based on-demand activity booking, allowing travellers to book any activity nearby them at the eleventh hour.
Formerly Tourders, McParadise work hand-in-hand with local operators to serve their customers with on-demand activity booking.
McParadise, formerly known as Tourders, has served more than 5,000 happy customers in the tours and activity industry in the past one and a half years. While previously focused on delivering customised tours, with the new identity, the Malaysian startup will now deliver location based on-demand activity booking through mobile application. This is made possible through FIT’s Mobile phone GPS with activities location database, detecting and suggesting activities around based on algorithm.
“Our aspiration is to help every traveller enjoy the best experience on ground. At times, travellers may not have a pre-planned itinerary, we fill this gap by providing them quick and ready access on-demand tours and activity.” said Joseph Toh, the founder and CEO of McParadise.
The mobile app is strategically designed as an answer to the current travel trend, where travellers have gone on-demand and made decisions “last minute”.
“We find that the travellers nowadays are very mobile-dependent, favour instant gratification and prefer last minute booking when it comes to activity planning. Hence to answer to the trend, we designed this mobile application to perfectly match this trend.” said Raymond Lok, COO of McParadise.
McParadise makes on-demand travel as easy as clicking a few buttons on your smartphone.
“Even for travellers with an agenda, they are bound to have fragments of free time they wish to fill up. Or at times, a pre-planned itinerary may be affected by unforeseen events thus creating free time. McParadise is the obvious app to help fill up those free times.” he added.
With the mobile app, travellers can quickly find activities available around them and join immediately, allowing travellers to fill up their time whenever they feel the need to. What’s more, the mobile app also facilitates the purchase of e-ticket on many travel spots, removing the need to queue for ticket. Such convenience provides seamless online to offline experience for travellers and empowers them with a full control over their travel itinerary.
McParadise is currently in work with destination partners from popular travelling hot spots like Sabah and Kuala Lumpur to provide activities ranging from hiking, diving, cruising, local experience and many more, within the destination. “No one knows the destination better than the local providers, they are the best person to provide the most complete experience at the destination. This is also the reason why we are not entering the market to compete with them, but to connect and grow together with them.” Joseph elaborated. The mobile application will act as an active sales channel to reach out to travellers, bringing growth opportunity to the existing local activity operators.
When speaking about future plan, Joseph stated “We are working to expand across Malaysia’s popular destinations starting from Sabah, Kuala Lumpur, Penang, Langkawi and Malacca. Eventually, we will extend our footprint across the South East Asia region. We welcome all destination partners for collaborations. We would love to meet tour operators who wish to welcome more travellers to their destinations and are seeking growth to their business.”
McParadise mobile app is currently in test in App Store and Google Play. The official launch of the mobile application is expected to be in one month time. Currently activities booking can be made through their website: www.mcparadise.co
About McParadise:
McParadise is an online marketplace that connects experience seekers and local tourism providers by delivering a one-stop-shop booking experiences via its user-centric platforms.
Contact Information:
Name: Joseph Toh
Email: hello@mcparadise.co
Phone: +6014-319 7268
What Next In 2018? Riding the Wave of Digital Marketing Southeast Asia
Kuala Lumpur, Malaysia, October 10, 2017 /PRWIRE.asia/ -- Digital marketing revolution has long since taken place, and companies must now compete in a whole different world. The markets are more turbulent than they have been for generations, creating both opportunities and risks, and the pace of new product and service development has accelerated considerably.
Globalization and the digitalisation of many businesses is making the market more anarchic than ever, creating fierce competition where new players enter the game every day with something new and innovative to offer. This is all happening around you right now, and that means only one thing: stagnant businesses will die.
Today, we offer a preview of how the digital marketing landscape will look in the coming year, and how businesses can effectively catch the next great wave in digital best practice to keep pace with the competition and make themselves stand out from the crowd.
Before we begin, we’ll give you the marquee term for the next twelve months: omnichannel marketing.
This will be your key to audience development, conversion and business success in the future.
What is Omnichannel Marketing?
Omni (all) channel (touchpoints) – omnichannel simply means using every platform available to you to promote your products. The mastery comes in delivering a consistent experience across all of these platforms, and making that experience seamless.
Nowadays, individuals are starting their consumer journey on one platform, but may well complete that journey on a separate platform, device, or even in person. Someone may see an ad on Facebook on their phone during their commute, check out the website on their laptop when they get home, then visit the store to make a purchase.
Omnichannel really means every channel, and that includes new and emerging channels as well. Both virtual and augmented reality have emerged into the mainstream market for the first time in 2017, and can be used to create outstanding and unique customer experiences.
Ensuring you can guide people toward these actions across all of these different platforms with a consistent tone, messaging and brand is what makes omnichannel marketing so compelling.
The key to success in omnichannel marketing is effectively bridging the offline and online world, creating a consistent and cohesive campaign across all touchpoints, and most importantly, delivering a personalised experience.
Customer Experience
The primary objective of omnichannel marketing is to create a seamless customer experience. That said, this experience must also be positive and compelling. If you feel your business has had a lapse in strategic vision, making this the center of your efforts will doubtless help you reverse this trend in the coming year.
To begin creating a compelling experience, you need to know who your customers are, what your customers buy, and why they buy it. You need to understand their needs and fears, and how your products or services fulfill those needs and alleviate those fears.
There’s a wonderful scene in The Prestige that talks about the importance of showmanship (or experience) in selling a trick (or product) to an audience. Magic excites because it feels extraordinary – more real than real. It plays on the need to believe in something greater, on our in-built curiosity and imagination. In also alleviates our fear of the banal – that life is insignificant, ordinary, and terrifying. It gives hope, and childlike wonder. People don’t watch magic for the illusions, they watch it because of what it makes them feel. The experience. That’s how magicians ‘sell’ – how will you do it?
So, how do you go about finding all this out?
Big Data and Analytics
In order to better understand the people you are providing an experience for, you need to analyse data. Before, this market research would be difficult, time consuming, expensive, and riddled with problems in methodology. Now, Data & Analytics are more accessible than ever.
The current trend is to do away with trends – stop looking at data sets as a global analysis and start breaking them down into smaller niches that will give more clues as to how to compel people more specifically.
By crunching the data down, you can begin to provide 1:1 marketing – personalised experiences for individual clients. By following a person’s path across social media, websites, stores and even phone calls, and collating that data into a journey, you can better understand how to integrate that journey using originality, storytelling, and optimization.
The technology is now available to track these journeys, using machine learning algorithms to stitch together data from disparate sources. This enables you to remove roadblocks on your path to marketing innovation. It can even help you create better products.
Growth Hacking
The omni-ness of omnichannel marketing means that the flow of information created can go both ways. As well as understanding and providing better experiences for your customers, you can also utilize their feedback, insights and responses to shape and iterate your products and services.
This is known as growth hacking – pivoting quickly in response to rapid experimentation, identifying the most efficient way to grow your business in response to user needs.
Growth hacking can help you jump-start your business from growth stalls and stagnation, by throwing away your old assumptions and starting with a blank slate, with the direction dictated by concrete results.
Growth hacking borrows a lot of cues from the scientific method of testing hypotheses to collect data, then build actions based on the interpretation of that data. As in science, there is a lot of ‘failure’, but this is seen as an opportunity to learn and redirect energy in response to feedback. Failure isn’t failure, it’s the acquisition of knowledge that better illuminates the path toward better results.
Data capture and interpretation can help streamline this process. It provides the insight needed to use growth hacking methodology when developing every aspect of the business, from campaigns to products and services.
2018’s Holy Trinity
Omnichannel marketing, data analysis, and growth hacking. These are the three keys that will unlock greater success in 2018’s ferociously competitive market. Using this unique combination can transform your company’s processes in both public facing and internal applications. If there’s one takeaway from this article I want you to remember, it’s personalisation. The more you can deliver experiences that positively affect individuals in a real and meaningful way, the more success you will have.
If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
Marcus Teoh To Launch First Book “Now Or Never” On September 20th
Marcus Teoh has written his first book to encourage budding entrepreneurs to start their own business venture for just RM199, and is inviting fans and influencers to be a part of the exclusive private launch. This book provides answers to the question, “How to Start a Business with limited budget?”
Petaling Jaya, Malaysia, September 19, 2017 /PRWIRE.asia/ -- Serial entrepreneur and business consultant Marcus Teoh will launch the publication of his first book, “Now or Never”, on September 20th at the Feruni Tiling Academy, in Petaling Jaya, Malaysia. The book launch will include fans and influencers from the world of Southeast Asian entrepreneurship. Published by Kanyin, the book will offer first-time entrepreneurs untold real-life lessons, tools, and knowledge they need to launch a business with just RM199.
The book will help people understand the ins and outs of running a business, execute and duplicate proven, purpose-designed business strategies that don’t require a huge budget, and benefit from valuable lessons learned in real life scenarios, shared by popular Malaysian entrepreneurs.
The event will reveal the book’s cover design and the thought process behind it. Marcus will read excerpts from the book and share his philosophy on entrepreneurship as a path to self-liberation in three aspects: finance, time, and locality.
The book aims to be a celebration of the true nature of entrepreneurship, and in that spirit, Marcus will also discuss his own failures and setbacks on the route to becoming an inspiring speaker and business consultant.
A spokesperson for Marcus Teoh explained, “Being an entrepreneur is tough. This book was written after all the hardship that I had to go through as a full-time entrepreneur. What the media portray, the celebration of a successful entrepreneur is just the tip of the iceberg. I wanted to write this book to inspire new entrepreneurs to start a business the safe way, with only RM199. Take it a step at a time and grow from there. The launch event will allow me to highlight the content and themes of the book, while answering questions from budding entrepreneurs. I look forward to helping more people than ever through this book.”
About Marcus Teoh: Marcus Teoh hails from Malaysia. Entrepreneurship was his passion, and after transforming multiple business ideas into fully-fledged businesses, he realized his true calling was in teaching. Today, he speaks to, consults and trains aspiring Entrepreneurs and Start-Ups, as well as gives Motivational Talks, Facebook Marketing Training, and sharing practical takeaways from his own experience and lessons. For more information please visit: http://www.marcusteoh.com
PRWire Asia to speak on content outreach at BizAngel Entrepreneur Sharing in Penang, Malaysia
PRWIRE Asia’s director LIN Yi Yun will discuss the importance of timely content outreach for corporations to establish consistent brand & investor communication.
Penang, Malaysia, September 12, 2017 /PRWIRE.asia/ -- Lin Yi Yun from PRWire Asia will be attending the BizAngel Entrepreneur Sharing event on the 13th September 2017 at the Wealth Mastery Academy, Penang. The event was inaugurated last year by the organiser, Biz Angel. Since then they have organized over 10 sharing sessions, with more than 35 entrepreneurs sharing their businesses’ stories, benefiting more than 300 attendees. Lin will be emphasizing the benefits and importance of content marketing to businesses.
Lin’s talk will describe in detail the importance of content marketing, and content outreach through PR distribution. The talk will include a significant outline, including evidence demonstrating that content marketing costs 62% less than outbound marketing, while generating more than three times as many leads.
The event will take place 2pm-5pm, with registration at 1.30pm. The event will feature other entrepreneurs giving talks, including Mr. TK CHUAH from BoostOrder, Mr. Joseph TOH from Tourders and Dr. Yong Jen TAN from Idealite. “We are looking forward to meet the other entrepreneurs and to learn from them. BizAngel Entrepreneur Sharing series is a well known event among us entrepreneurs for meeting business buddies and even potential partners. The synergies created within the Biz Angel Network are invaluable for the growth of businesses within the network.” said Lin.
Content outreach is an essential part of any brand’s PR strategy, and using press release distribution can maximize the impact of new business developments to drive traffic and gain exposure.
Through press release distribution, business can gain brand mentions from the reputable media, which elevate their brand visibility and reputation. Press releases can help businesses achieve a higher level of authority and influence. With first page mentions on search engines, this can help to impress both customers and potential investors.
Lin Yi Yun himself elaborated, “We are honored to be one of the speakers at this amazing event. We hope to share the benefit and importance of content outreach with the entrepreneurial community and SMEs throughout Malaysia. Our emphasis will be on how businesses can reap the benefits from this approach. Many are not aware that through content marketing & outreach, they can drive toward a six times higher conversion rate than their competitors. We will describe the research that informs this, and exactly how people can execute a content outreach strategy for their own business.”
About Biz Angel: BizAngel.co is a Business Angel Network accredited by the Malaysian Business Angel Network (MBAN), the official trade association and governing body for angel investors and angel clubs in Malaysia. They strive to bring entrepreneurs and investors into Asia to fuel the burgeoning startup ecosystem. For more information: https://bizangel.co/
CO3, Probably South East Asia’s Coolest Office Launched in Malaysia
Selangor, Malaysia, July 28, 2017 /PRWIRE.asia/ -- Malaysia based co-working space startup CO3 Social Office officially launched their first office location in Puchong, Malaysia today. The opening of the Puchong office marks the completion of the first out of five offices the company had planned.
Early this year, the startup revealed their ideology in Connexion at Nexus, Bangsar South. During the 1,500 people event, the team from CO3 presented their plan to deliver the “coolest office in Malaysia” by June 2017. In the same event, they had also announced the plan to open 5 offices in 12 months.
“We have said it, now we have done it”, said Yong Chen Hui, Founder & CEO of CO3 Social Office. “The journey wasn’t easy but our aspiration took us here.”
“We have said it, now we have done it”, said Yong, CEO of CO3
In celebration of the first workspace opening, the team organised a weeklong celebration including two housewarmings, a grand opening ceremony, and an exclusive social gathering with Bruneian artist Goh Kiat Chun or better known as Wu Chun. Now a full-time entrepreneur, the ex-singer Wu Chun is the non-executive director of the newly launched co-working space. As part of the weeklong celebration, the 44-year-old entrepreneur shared his rich experiences in entrepreneurship with a group of young influencers.
Wu Zun, one of CO3 co-founders having a sharing session with Malaysia's top social media influencers
When asked about the differentiating factors that set CO3 apart from the existing co-working offices in the region, Yong brought up an interesting point. The “heartware” he said. He explained that besides the hardware (the facilities) and the software (the mentor supports and business networks) which almost every co-working office provides, CO3 social office is promoting an intangible spirit called the “heartware”.
It’s made up of 3 key elements namely freedom, dignity, and trust. “We allow ideas to travel freely within this space, we promote the concept of same rank where everyone has their own space, and we want to build trust within the members,” he added.
The spirit of CO3 is to allow free travel of ideas between the members
Further embodying the spirit of “heartware”, this co-working space allows flexible leasing for as short as a month and an adopted honor system for the food and beverages in the workspace. Additionally, all the net proceeds from the honor system will be donated to charitable causes.
Built upon CO3’s honor system, members pay for their food and beverages without any supervision.
With millennials slowly taking over the workforce, talent attraction and retention is more challenging than ever. Hence the company is confident that augmenting the importance of human-centric “heartware” will be an alternative solution to talent retention.
Yong giving a speech on the importance of "Heartware".
CO3 Social Office also positioned itself as a unique concept that can be implemented in existing corporate environments and real-estate locations, improving their appeal to the new generation of white collar professionals, on top of optimising the utilisation of their existing assets.
Jeff Ong, Executive Director of CO3 explained that many offices have unutilised real estates like meeting rooms or under-utilised real estates like manager rooms. Co-working space helps companies to turn these real estate cost into revenue.
CO3 maximizes the value of real estates by having shared meeting rooms, brainstorm area, and other facilities among the members.
On the day of the launch, Yong also revealed that the 22,000 sq feet working space has achieved more than 80% occupancy, with 200 members from various professions including the legal, corporate secretary, production house, event, media, and tech startup industries. CO3 Social Office is not just the coolest office in Malaysia, but it’s also the largest of its kind in the region. Believing in the concept of constant growth, the team had planned to outdo their current accomplishment. Yong stated that this first office is built to prove the concept of co-working area in Malaysia. Ready to achieve their next goal, they are eyeing their second location which will take up 80,000 sq feet in a 5 storey building. The location is 4 times larger than its predecessor and is said to be along Jalan Semangat. When asked about the remaining 3 locations, Yong explained that scouting process is ongoing. Though the exact locations are not finalised, the team is looking to complete these locations by Q2 2018.
More shots of CO3 Social Office:
A bright red plane in the middle of the office to usher the members TO FLY.
CO3 comes with an assortment of entertainment & relaxation facilites.
No short of good foods & beverages in the premise.
For more information, please visit http://co3.co
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A special report by PRWIRE Asia.
Havson Group Puts VR On The SEA Map With Funding From 500 Startups
Kuala Lumpur, Malaysia, June 22, 2017 /PRWIRE.asia/ -- VR entertainment technology startup Havson Group has closed funding from Silicon Valley-based venture capital seed fund and accelerator, 500 Startups. Producing unique VR content and using advanced VR technology that solves problems of motion sickness and latency, Havson Group has recognised the booming virtual reality industry in Southeast Asia and generated early interest from global players.
Pioneering the introduction of VR in the region, Havson Group recently launched EXA Outpost, a first of its kind hyper-reality development studio based in Kuala Lumpur, Malaysia, where players leave reality behind and immerse themselves in a first-person experience that puts players in the middle of a dimension exploration.
EXA Outpost 1 located at SetiaWalk Puchong
EXA Outpost: Mission Room
EXA Outpost: Angkas Zone
Backed by a team that has deep-seated knowledge of the industry, Havson Group has been no stranger to the world of gaming. Starting off as Mediasoft, the team has developed some of the top mobile games in the world including the badminton game Jump Smash and the world’s first sepak takraw game Roll Spike that saw more than 10 million downloads.
The founders of Havson Group of companies (Left) Rayson Wong; (Right) Havene Liew
Cementing its track record to date, Havson Group participated and subsequently won the Alibaba CACSC competition held in Singapore in August 2016 emerging as a Champion against 12 other startups from the region. And becomes Merit winner of global final in Hangzhou, China. Havson Group’s unique advantage comes from its VR solution enabling players to move freely in a large space without motion sickness.
Havson Group – Champion of Singapore Division, CACSC 2016
“Through the Alibaba CACSC competition, we managed to prove to the world that we are an emerging global tech company solving real gaming problems.” said Kee Saik Meng, Founding Partner of Havson Group.
Havson Group – Merit Winner of Global Final, CACSC 2016
Havson Group was also the first Malaysian startup showcasing their VR content at the Silicon Valley VR Expo in San Jose.
Even though well known on the international gaming scene, the problems Havson Group sought to address with their tech solutions were more regional. Bringing the VR industry to Southeast Asia, Havson Group saw its many advantages for the market including drawing traffic to dying malls.
“Our VR Parks provides a solution for mall operators wanting to attract footfall, especially from millennials, and provides a gaming experience unlike any other VR multiplayer has done.” said Havene Liew, Founder of Havson Group.
A burning passion for improving and growing the Malaysian games industry drove former film director and game design lecturer Havene to initially kickstart Mediasoft Entertainment in 2012 together with another founder Rayson Wong. During his time as a lecturer, Havene saw numerous young talented individuals leaving the country to seek opportunities overseas or quit the gaming industry altogether due to a lack of opportunities.
Taking matters into their own hands, Havene and Rayson wanted to create those very opportunities, develop those talents and contribute back to the local gaming ecosystem. This passion for talent development saw Mediasoft winning the best employer award in 2015 awarded by KWSP Malaysia.
No stranger to virtual worlds, Kee who has extensive experience in film and games, elaborates on Havson’s insights, “We see this market growing very rapidly in the next few quarters. Besides the growing consumer demand for richer VR experience via malls, we see Hollywood studios and big game companies with IPs entering this space, and, naturally, they are looking for strategic partners to work with.”
This market demand sees Havson Group joining other major competitive players around the world in capturing the global market share. These competitors include The Void, a Hyper-Reality experience gaming centre based in Utah, New York and Dubai. Zero Latency is another immersive VR studio based in Melbourne, Australia which received a total of USD9.5M to date in seed and venture funding from Carthona Capital.
Other players include Dreamscape Immersive which plans to open a VR Multiplex in Los Angeles later this year. Dreamscape has raised USD11M in funding in a round led by Bold Capital. Imax too, has said it plans to open six VR centers in partnership with AMC Theaters and Regal Entertainment, and additional centers planned for Britain and China as well as projects in Japan, the Middle East and Western Europe.
With competition mounting globally in the US, Australia and other parts of Asia, Havson Group’s years of gaming experience and understanding of the Southeast Asian and other regional markets is what they see as their first movers competitive edge.
Others have seen it too with demands for partnerships increasing. Havson Group has already signed partnerships in Pakistan and ShenZhen, China and are currently in discussion with numerous major theme parks and resorts across the region. With interest in VR mounting, Havson Group plans to cement its hold within the region, ahead of the competition.
Managing Partner of 500 Startups, Khailee Ng said that investing in Havson Group was not only in line with their goal to recognize promising startups in Southeast Asia and assist them in growing on a global level, Khailee injects that Havson Group is one of the corporations that has the potential of fast pace growth with the help of technology.
“Having invested in 1,700 Startups in over 60 countries, we’ve built an international platform for startups like Havson to rapidly enter multiple markets at speed. Their business model involves malls paying upfront for rollouts, and generates ongoing profit share. It’s a very capital efficient way to build a global business. Just the kind of business we like!” said Khailee.
With future plans involving Southeast Asia, China and the US, Havson Group of companies is strongly focused on the booming VR market.
“We have the right talented individuals who are brave for new challenges, we can have the right technology along with the skilled software to create a product on par, we have the resources that can push us far, it is undeniable that Havson has the track record that can create another new height,” added Rayson Wong, Founding Partner of Havson Group.
About Havson Group: Havson Group builds VR contents and provides VR tech solutions to FEC, theme parks and shopping malls.