PRWire Asia to speak on content outreach at BizAngel Entrepreneur Sharing in Penang, Malaysia

PRWIRE Asia’s director LIN Yi Yun will discuss the importance of timely content outreach for corporations to establish consistent brand & investor communication.

Penang, Malaysia, September 12, 2017 /PRWIRE.asia/ -- Lin Yi Yun from PRWire Asia will be attending the BizAngel Entrepreneur Sharing event on the 13th September 2017 at the Wealth Mastery Academy, Penang. The event was inaugurated last year by the organiser, Biz Angel. Since then they have organized over 10 sharing sessions, with more than 35 entrepreneurs sharing their businesses’ stories, benefiting more than 300 attendees. Lin will be emphasizing the benefits and importance of content marketing to businesses.

Lin’s talk will describe in detail the importance of content marketing, and content outreach through PR distribution. The talk will include a significant outline, including evidence demonstrating that content marketing costs 62% less than outbound marketing, while generating more than three times as many leads.

The event will take place 2pm-5pm, with registration at 1.30pm. The event will feature other entrepreneurs giving talks, including Mr. TK CHUAH from BoostOrder, Mr. Joseph TOH from Tourders and Dr. Yong Jen TAN from Idealite. “We are looking forward to meet the other entrepreneurs and to learn from them. BizAngel Entrepreneur Sharing series is a well known event among us entrepreneurs for meeting business buddies and even potential partners. The synergies created within the Biz Angel Network are invaluable for the growth of businesses within the network.” said Lin.

Content outreach is an essential part of any brand’s PR strategy, and using press release distribution can maximize the impact of new business developments to drive traffic and gain exposure.

Through press release distribution, business can gain brand mentions from the reputable media, which elevate their brand visibility and reputation. Press releases can help businesses achieve a higher level of authority and influence. With first page mentions on search engines, this can help to impress both customers and potential investors.

Lin Yi Yun himself elaborated, “We are honored to be one of the speakers at this amazing event. We hope to share the benefit and importance of content outreach with the entrepreneurial community and SMEs throughout Malaysia. Our emphasis will be on how businesses can reap the benefits from this approach. Many are not aware that through content marketing & outreach, they can drive toward a six times higher conversion rate than their competitors. We will describe the research that informs this, and exactly how people can execute a content outreach strategy for their own business.”

About Biz Angel: BizAngel.co is a Business Angel Network accredited by the Malaysian Business Angel Network (MBAN), the official trade association and governing body for angel investors and angel clubs in Malaysia. They strive to bring entrepreneurs and investors into Asia to fuel the burgeoning startup ecosystem. For more information: https://bizangel.co/