TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.
The TalentCap #DMICON Digital Marketing Innovation Conference is a tactical conference to be held on the 26 - 27 September 2018 in Singapore. The conference is set to highlight and address concerns that keep Chief Marketing Officers (CMOs) up at night – propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms on a more personal, interactive level.
Kuala Lumpur, Malaysia, July 10, 2018 /PRWIRE.asia/ -- The conference features practical digital marketing insights from top digital marketing leaders. Participants will be able to discover how global industry leaders maintain their edge through digital marketing. The highlight includes 20+ speakers from across all industries, panel sessions, and workshops by renowned international coach.
The #DMICON Digital Marketing Innovation Conference is targeted towards key decision makers, C-levels and marketing professionals from across all industries, covering 20+ different tactical areas of digital marketing which includes everything from customer experience, video marketing, growth hacking, social media marketing, chatbots, omnichannel to data and analytics.
Business have experienced drastic shifts in the marketing world where technologies such as Artificial Intelligence (AI) has reshaped how the world connects, communicates, shops and make decisions especially as consumers. The fast rate of change creates not only pressure for CMOs but also the entire business as departments rely on the ability of the marketing organisation to keep track with the changes and correctly steer the company into the right direction.
CMOs Are Amplifying Their Digital Marketing Efforts.
Marketing is about connecting with your audience at the right time and in the right place. Businesses must meet their potential customers where the customers are spending most of their time – on the internet. Online marketing or digital marketing encompasses any form of marketing efforts that exists on the internet and businesses leverage digital channels such as social media, search engines and websites to connect with current and future potential clients.
Some would suggest that digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The most common types of digital marketing activities are; paid search or pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation.
The number of people online are increasing every year and the way people shop have changed along with it – meaning offline marketing is not as effective as it used to be. The ASEAN market is experiencing a rapid growth of digital marketing, social media and mobile activity. With over 370 million internet users have been recorded by January 2018 and the number continues to rise steadily in most counties of the region, the digital sector is booming and attracting a lot of interest. Indonesia itself has over 132.7 million internet users which demonstrate that the internet is an enormous business platform where it can reach a large number of audiences in a much shorter time frame with higher cost efficiency. It is only wise for companies to exploit this phenomenon by investing in strong digital marketing campaigns.
While there are many benefits in bringing your business online, there are also many challenges faced by CMOs and marketers in dealing with this new era of marketing. According to an article by the management and consulting firm McKinsey & Company, the speed of change in the digital space proves as one of the biggest challenges faced by CMOs across the globe. While top-performing companies have agile ways of working to get things done quickly, the reality is that the customer’s level of expectations have drastically increased with their decision journeys are constantly changing, many times faster than a company can react.
Stated by the research company Gartner, the challenge for CMOs today is not about learning new ways to tackle marketing, but to ‘unlearn’ what they have been practising for years and substitute it with new marketing strategies that are more relevant for today’s market. CEOs, board members and CMOs of brick-and-mortar stores have to come out of their comfort zone and begin promoting their brands online in order to stay relevant in the business. Bill Gates, the Co-Founder and Technology Advisor of Microsoft, reveals, “If your business is not on the internet, then your business will be out of business”.
CMOs Are Taking Control Of Their Customer Experience.
Another key challenge faced by CMOs and marketers today, is identifying the correct data in order to predict and improve their services across all touch points to elevate their customer’s experience. Customer experience can include many elements, but according to the market research company Forrester Research, customer experience is defined as the perception customer has of your brand. Customer experience is an essential part of every digital marketing strategy as it is the primary factor for customers in placing their loyalty to a brand. It also becomes the key differentiator in deciding a business’s fate as a recent research has found that over 89% customers will switch their loyalty due to poor customer’s experience.
We are now in an ‘on-demand’ economy where the attention span and tolerance of consumers are far lower than before. Consumers nowadays are accustomed in doing business with establishments that can provide them with seamless experience across the supplier’s lines of business and channels, offer flexibility and tailored to the client’s preferences and terms.
While customer experience is recognised as a crucial factor in deciding the fate of a business, companies are still struggling in effectively elevating their customer experience. Some of the reason are due to the fact that customers’ expectations have increased dramatically over the years and customer experience is a subjective matter, where it can be rated differently for each customer. For instance, a customer may place a greater value in good customer service such as responding to a complaint swiftly while others may prefer business that have multiple channels to make a purchase, such as over the phone or through a physical store.
Forrester Research states that companies must ensure that every area in the business transaction is strong, not just one area in particular. While it is challenging to achieve success in overall customer experience, CMOs and marketers can apply new technologies such as Artificial Intelligence in their business strategies as it has been proven beneficial and able to assist in the company’s growth and success.
CMOs Are Incorporating Artificial Intelligence (AI) In Their Digital Marketing Budgets.
Rising customer expectations are driving changes across all industries at an unimaginable scale. Customers are expecting seamless shopping experience across different channels, business transactions on their own terms instead of only from the vendors and content marketing personalised for them. With the purpose of fulfilling the customer’s expectations, it is imperative for CMOs to adopt artificial intelligence into their business as AI can not only assist business to meet these expectations, but also gaining an edge over their more stagnant, “wait and see” competitors.
Data and content are the most important aspects for digital marketing. AI can help companies in extracting valuable data from their own collections that were unreachable before plus getting deeper insights from a multitude of applications. This enables CMOs to understand their buying behaviours and serve the customers better.
Every time someone browses on the internet, new data is generated and collected for AI analysis. This data can reveal a comprehensive profile on the consumer behaviour, preference and motivation. Based on the consumer profile information, marketing can be optimized to supply and provide the most relevant information to the customer. Customized campaigns can also be conducted to every single customer and prospect based on the data collected such as searches, buying behaviour and interest.
It will be a wise move for CMOs to further align their marketing strategies with AI as it can bring the marketer and customer closer – as the customer will have better understanding of a product while marketer can have a better understanding of their customers.
CMOs Are Taking Charge Of Big Data.
Every business owner knows marketing is vital to the growth of a business. Without marketing, it would be challenging to get your brand’s name out there and even more challenging to capture the interest of potential clients. With the amount of options readily available in the market, consumers have unlimited choices for almost every product or service that they may require. Thus, CMOs and marketers have to come up with innovative marketing campaigns in order to grab the consumer’s attention and ensuring the success and growth of their business.
With technologies nowadays, CMOs have the ability to customise marketing campaigns to each one of their customers based on their specific preference and needs. One of the technologies that contribute to the advancement is big data as it enables marketers to learn vital information about their clients through analytics from previous buys, search engine and other online activities. However, many business owners are still uncomfortable in using new technologies and techniques in their marketing strategies. Companies that choose not to harness the power of big data and other artificial intelligence technologies are surely going to get left behind in todays’ fast pace changing economy.
The global research and advisory firm Gartner defines big data as “high volume, velocity and variety of information that demand innovative forms of processing for enhanced decision-making, business insights or process optimization.” With the right software, big data can assist companies in making more informed decisions about their marketing campaigns – increasing the quality of sale leads and data, improving prospecting list accuracy, win rate and many more.
With all the benefits of big data, using it in business strategy is anything but easy. As the speed of business continues to accelerate and the amount of data increases in size, the incredibly complex undertaking only gets harder to manage. Undetected flaws or gaps will lead to poor results and it can become incredibly overwhelming and frustrating if the user does not understand how to collect and analyse the bountiful amount of data available. However, the ability to process and analyse large of data effectively will surely be profitable to a business, as according to the McKinsey & Company’s research, companies that make use of customer analytics extensively, see a 126% profit improvement over their competitors.
CMOs Are Driving Omnichannel Marketing In Letting The Customer Create Their Own Experience.
Omnichannel marketing is the key to marketing success for today’s economy. Consumers are demanding a seamless shopping experience by being able to engage with companies through variety of ways such as walking in a physical store, calling on the phones, through online websites and social apps.
While it is very challenging for any business to make the interactions and experiences at each point as consistent, seamless and as effective as possible for every customer, it is imperative for companies to employ omnichannel strategies to meet customers wherever they are, regardless of the channel or device. Companies that refuse to keep up with the shift in technology will struggle to stay profitable and lose potential clients to their competitors in today’s ever-changing digital ecosystem.
The shift to omnichannel marketing is not easy and requires a shift in the entire work organisation and company culture. One of the most significant struggle many CMOs faced when implementing omnichannel strategies is making the jump from being business-centric to customer-centric as they have to orchestrate a consistent, seamless and integrated customer experience across all touch points.
Business owners must eliminate traditional channel boundaries where customers are not able to switch channels as they please. For instance, when a customer buys a mobile phone online but are not able to return it at a physical store due to it being part of a different P&L, it is very likely that the customer would be puzzled, surprised or even frustrated by this issue as they see the brand as being a big single company. Therefore, customers are expecting that they are able to buy and return items at any available channel they prefer.
This is an example of how omnichannel is not multiple channel marketing, but is a single channel with multiple touch points, able to deliver a seamless and unified customer experience across all channels and devices.
Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on trends and innovation.
The #DMICON conference participants are expected to gain cross industry learning on leadership, strategy, technology and innovations in digital marketing to stay ahead of competitors by implementing and learning from other industry domains. Keynote presentation sharing aims to move the audience to action with the right message, the right tools, and the right delivery, making the audience understand why their world needs to change, and not only show them how to do it, but to get inspired to do it well.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:
Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore
Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
Packnpost2u – Cheapest Shipping From China To Malaysia | Cheap Rate & Space Control
Getting the best shipping service in Malaysia is not a hard task anymore with Packnpost2u. We pride ourselves in the role of excellent goods shipment which is essential in ensuring our customers receive their goods in their best condition.
July 04, 2018 /PRWIRE.asia/ -- Getting the best shipping service in Malaysia is not a hard task anymore with Packnpost2u. We pride ourselves in the role of excellent goods shipment which is essential in ensuring our customers receive their goods in their best condition. Our services in Malaysia is available for individuals as well as small business owners who need delivery service for their items or goods bought from China. Never did once do we fail in meeting our customer’s expectation.
We always strive hard to keep the quality of our delivery service in check as well as monitoring the goods stored in our warehouse so as to remain intact and safe. Among all the logistics and delivery services available where sea shipping from China to Malaysia is concerned, why choose us?
– Get rid of the need for a China address
Whenever you need a China address for the purpose of delivery, you could always choose to deliver your items or goods to our warehouse and we will pack and ship for you accordingly, without procrastination.
– Helps you to save more
We help you to ease the burden on your budget by consolidating your purchases together with other items before subjecting them to delivery overseas. This would definitely help to reduce your shipping cost.
– Stack away your purchases in complete safety
You do not have to worry about multiple purchases or lack of storage space in your designated locations because we provide a safe storage space for you to store away your goods temporarily until you are ready to ship.
Packnpost2u remains truthful in our journey to become one of the best logistics provider from China to Malaysia in the international scene. We aspire to give our customers the best offers and value for money in the long term which is aligned with our vision. Contact us to know more about our services!
Contact Information:
Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.
Nutrisanne – Fresh & Slimmee Noodle | Noodles Manufacturing Malaysia
Our brand “Nutrisanne” comes from a combination of two French words which mean ‘nutrition’ and ‘health’. Aligned with our brand’s name, we manufacture fresh food products that deliver nutritional benefits to our customers while keeping them healthy at the same time.
July 04, 2018 /PRWIRE.asia/ -- Our brand “Nutrisanne” comes from a combination of two French words which mean ‘nutrition’ and ‘health’. Aligned with our brand’s name, we manufacture fresh food products that deliver nutritional benefits to our customers while keeping them healthy at the same time. As a leading food manufacturing company in Penang, Malaysia, we are equipped with vast experience in the food industry in penang and therefore, understands the needs and taste of local consumers. WIth that in mind, we venture into one of our trademark products — SlimMee Noodles, an organic and halal variant of noodles that suit the tastebud of every Malaysian nationwide.
Health is the talk of the current era, which makes healthy food and recipes all the more important towards creating a healthy nation and culture. With our signature handmade noodles recipe, we are able to come out with 4 different organic noodles variant that includes SlimMee Original, SlimMee Turmeric, SlimMee Angel Hair and SlimMee Fettucine. All of our products are proven to contain 0% fat, low salt content and suitable for vegetarians. Hence we are confident of giving the healthiest choice of noodle for consumers, more so for health-conscious customers. Our specialized team also make constant improvement to our current products in order to provide consumers with even wider choice of healthy noodle products.
Nutrisanne is proud to introduce to you the healthy way of savouring tasty noodles. Feel free to contact us to know more of our food products and purchase our SlimMee that could whet your appetite, craving for more! Our SlimMee is also available in Giant Supermarket as well as our online partner sites that includes Shopee and Lazada.
Vision- Creating a healthy community through the intake of nutritious and healthy food products which are the results of quality food research and development.
Mission- To manufacture and distribute nutritious health food to the whole consumers in Malaysia and instil health awareness in the community.
Stay healthy, eat Nutrisanne.
Contact Information:
Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.
Lea Education – English Learning Centre
The Inspired English Centre The LEA is well known for providing quality education and dedication to developing the potential of the students who come our way.
July 04, 2018 /PRWIRE.asia/ -- LEA Education – English Learning Centre
The Inspired English Centre The LEA is well known for providing quality education and dedication to developing the potential of the students who come our way. Our school offers a selection of English courses designed for local and international standards, preparatory classes prior to university admission and careers, primary and secondary students, corporate and online training. Our English language learning centre also promotes an atmosphere where we make our students feel at home and welcomed while pursuing their education in Malaysia.
Our team believes in the personal touch where fun learning, a quality education and personal coaching are all in a day’s work for us. Therefore, if you are looking for a school with the above qualities where your needs are met before, during and after your studies, rest assured that you have come to the right place to study English in Malaysia.
___Find out why it’s worth to learn with us___
1. High Quality
• Highly qualified teachers who has trained over 1000+ students
• Recognised by Top Institutions in Malaysia
• Small class sizes enable plenty of personal attention
2. 5-Star Academy
• The performance of the school, accessed by the Ministry of Education, Malaysia including Curriculum, Teaching Quality, Teacher Quality,Standards, International Teaching Quality, Cleanliness and Cheerfulness and Establishment.
• This is the highest award available and this award reaffirm that LEA is one of the best English School in Malaysia.
3. FUN Learning
• Classes are conducted with various of interesting class activities and social activities.
• You will meet students from all over the world. A good chance to practice English, network, have fun and make new friends for life.
4. PERSONAL Coaching
• Our Teacher-Student coaching relationship which focuses on working together with students towards the realisation of their visions, goals or desires through their strength and weakness .
5. IELTS Specialist
• Comprehensive training in General and Academic Result module with immense test practice
• High rate of top scorers
Contact us to study with LEA Education
The University Partner, The Best of Your Choice
LEA English Centre is recognized by many reputable institutions in Malaysia. LEA level 10 can be used as direct entry qualification to enter Diploma/ Degree and even Master level.
Contact Information:
Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.
Magcolm Solutions: What is HACCP?
HACCP (Hazard Analysis and Critical Control Point) is a systematic approach specifically designed for food safety that helps to prevent food contamination from biological, physical, chemical, and allergen means through the use of scientific analysis and principles.
July 04, 2018 /PRWIRE.asia/ -- ___Meaning of HACCP___
HACCP (Hazard Analysis and Critical Control Point) is a systematic approach specifically designed for food safety that helps to prevent food contamination from biological, physical, chemical, and allergen means through the use of scientific analysis and principles. HACCP is recognized as a benchmark system worldwide in ensuring food safety and serves as a legal requirement for food industry in a lot of developed countries.
___How Does HACCP Works?___
HACCP is implemented at all stages of food production starting from raw material production, procurement and handling to manufacturing, distribution and consumption of the finished goods.
Due to different types of hazards that exist along the flow of production such as bacteria, viruses, insects, toxins, parasites, allergens, pesticides, drug residues, decompositions, unapproved colour additives, chemical contaminants from equipment, radioactive compounds, glass, stone, bone, plastic,wood and similar objects, specified HACCP systems or equivalents should be planned and tailored to different product, processing and distribution conditions. However, one thing to note is that such system is heavily dependent on the site’s facilities, available equipment and good practice so as to keep the analysis and resulting control methods manageable.
How is HACCP going to help in your business?
So what’s the big deal of implementing HACCP and getting the HACCP certificate? Well FDA has listed several advantages for your business if you apply HACCP just as below:
– Reduction in product loss;
– Increase in product quality;
– Better control of product inventory;
– Consistency in product preparation;
– Increase in profit; and
– Increase in employee awareness and participation in food safety
___Application of HACCP___
HACCP is flexible in terms of its application in different types and size of business. Here we shall dive in specifically on Malaysian business application. Our country has devised the Malaysia Certification Scheme for Hazard Analysis and Critical Control Point system to provide a uniform certification scheme for HACCP system in food industries. The particular scheme consists of certification as well as surveillance activities of the HACCP system and formally recognized and approved food premises that have implemented the HACCP system effectively.
Hence with such scheme being implemented, the Ministry of Health (MOH) hopes to encourage the implementation of HACCP system in food industries in line with global trends in food safety while ensuring the quality of the food people consume is assured.
HACCP 7 Principles
Here’s a list of the 7 principles of HACCP and its brief explanation:
1. Conduct a hazard analysis
– Possible types of hazards occurring in the production, processing, manufacturing and distribution of food are listed. These hazards are being assessed on the occurrence likelihood and its effects severity on health.
2. Identify critical control points (CCPs)
– The critical stages of the steps in food processing are identified that might affect food safety.
3. Establish critical limits for CCPs
– Measurable limits are being defined and validated for each control points to set a boundary for acceptable safety. Examples of the parameters under inspections are temperature, moisture level and pH.
4. Establish monitoring procedures
– Scheduled inspection and systematic monitoring are established to ensure all the limits are under control and within safety measures.
5. Establish corrective actions
– Effective corrective actions needed to be planned out and tested for its effectiveness.
6. Establish verification procedures
– Verification process ensures the corrective actions are being planned out with effect.
7. Establish record-keeping and documentation procedures
– All data and results are being recorded down to set an effective HACCP system and documented to show that the system is active and effective.
Wish to know more do come over to our company, Magcolm Solutions Sdn Bhd.
Contact Information:
Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.